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o .HE public has spoken. “QUO VADIS” has had its first contact with the paying customers and a new' Giant takes its place in box-office history. In the following report* M-G-M seek^io acquaint-the traded’ with its experience thus far, in the, belief that it will be of benefit to all who will play “QUO VADIS” in the future; The quickest way to understand “QUO VADIS” business is to compare it with “GONE WITH THE WIND.” In the World Premiere engagement of “Q. V.” at the As tor and Capitol Theatres in New > '• .•* York, it is doing 107.3% of “GWTW” which played the same theatres. After almost five weeks* the total gross receipts, excluding federal admission taxes, of the two theatres playing “Q. V.” is $455,841 as against $424,734, for “GWTW” for the same length of time in the same two theatres. These gross receipts of $455,841 for “Q. V.” at the Astor and Capitol are based upon admission prices as follows: at the Astor matinees (Mon. through Fri.) $1.25 and $1.80; evenings and Sunday matinees $1.80 to $2.40; Saturday matinees $1.50 to $1.80. The admission prices at the Capitol Theatre during the period of the above gross receipts were as follows: Monday to Friday 95$ to $1.80; Saturday from $1.25 to $1.80 and Sunday from $1.50 to $1.80. “Q. V.” is playing on a twice daily, reserved seat policy at the Astor and on a continuous run policy at the Capitol. All admission prices-in this report include federal and local taxes. In Los Angeles “Q. V.” is playing at the United Artists Theatre on a continuous policy, and at the Four Star Theatre on a twice daily, reserved seat policy. Since “GWTW” did not play at the Four Star, it is only possible to make the comparison' with its business at the United Artists where it did play* In this theatre with 11 days* completed “Q. V.” is ahead of “GWTW,” doing 104.3% of the latter’s business. In this period “Q. V.” did $49,553 and “GWTW” did $47,527. This gross of $49,553 for “Q.V.” at the United Artists Theatre is based upon a matinee admission price of 90$ on Monday through Saturday and $1.50 for evenings and all day on Sundays and -holidays. “Q. V.” is now being played in Loew theatres, in six representative cities across the country. With the completion of two full weeks of engagements “Q. V.” has amassed a * gross, excluding taxes, of $342,965 compared to “GWTW’s” gross, excluding taxes, in the same six cities of $384,996. It is to be 4 • 1 . borne in mind that three of the cities where “Q. V.” is playing are in the South and it was not expected that the gross of “GWTW” could be equalled there. However, in the three northern cities “Q. V.” topped “GWTW.” (<Continued^