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Traditionally, year’s end is a time for taking stock, for adding up a final score.
TKe score at Young arid Rubicam shows that again in , 195 1
• • •
there was a sizable increase in the amount of dollars placed through our agency with television networks and individual local stations.
It also shows that, as the year ends, Young arid Rubicam is placing the following radio and television shows for its clients;
‘‘Cavalcade of Stars’* for Johnson &’ Johnson. “Cosmopolitan Playhouse” for Johnson & Johnsori.
‘‘Bigelow Theatre” for the Bigelow-Sanford Carpet Company, Inc.
‘‘Roy’ Rogers” for the; General Foods Corporation,
DAYTIME TELEVISION
’“KateBmifli Show” for the Singer Sewing Machine Company.
“Kate Smith Show” for the Simmons Company. “Garry Moore” for the General Electric Company.
‘‘Bert Parks Show’’ for die General Foods Com * pany.
“Bill Goodwin Show” for the General JElect# pany.
“Kate Smith Show’* for Hunt Foods Inc.
“Kate Smith Show” for Cannon Mills, Inc.
“Kate Smith Show’’ for Johnson & Johnson,
TELEVISION SHOWS
“Paul Whiteman Review” for the Goodyear Tire and Rubber Company, Inc.
“Young Mr. Bobbin” for the General Foods Corporation.
“Goodyear Television Playhouse’ ’ for the Goodyear Tire and Rubber Company, Inc.
“Mr. District Attorney ’’ for the Bristol-Myers Company,'
Arthut Godfrey’s “Talent Scouts” for Thomas J. Lipton, Inc.
‘ ‘It’s News to Me” for the General Foods Corporation.
“The White Owl Sports Spot” for the General Cigar Co.
‘Herb Shriner Time” for duett, Peabody & Co.
“We, the People” for the Gulf Oil Corporation.
Playhouse of Stars” for the Jos. Schlitz Brewing any*
u
RADIO SHOWS
Arthur Godfrey’s “Talent Scouts” for Thomas J. Lipton, Inc.
“Halls of Ivy” for the Jos. Schlitz Brewing Company.
“Counterspy” for the Gulf Oil Corporation.
“Mr. District Attorney” for the Bristol-Myers Company.
“Hopalong Cassidy” for the General Foods Corporation.
“Gangbusters” for the General Foods Corporation.
Allan Jackson St the News for the Metropolitan Life Insurance Company.
daytime radio
“Give St Take’’ for Gannon Mills, Inc;
Don McNeill’s “Breakfast Club” for the General Foods Corporation.
“Second Mrs. Burton’’ for the General Foods Corporation.
“Brighter Day”; for the Procter St Gamble Corporation.
“Lorenzo Jones” for the Procter & Gamble Corporation.
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ADVERTISING
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