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Until now no radio network has ever offered advertisers a thorough, realistic service for merchandising their products on a national scale.
Now NBC takes the lead in offering not only the first national merchandising service in network radio , but also the finest , most complete merchandising facilities to be furnished by any advertising medium.
HERE’S WHAT YOU CAN EXPECT:
| NEC's field experts will train advertisers’ sales and I distribution personnel in getting dealer support, building displays; make demonstration calls with salesmen on key accounts ; make presentations at sales meetings; maintain close liaison with key wholesalers and retail groups in their areas.
The NBC Merchandising Plan is approved unanimously by the NBC affiliated stations. Accordingly, the network field experts are working Jn cooperation with our stations, establishing a chain of merchandising services which should deliver for our advertisers the greatest possible point-of-sale impact.
now in preparation for food store advertisers.
4 Point-of-purchase material especially produced for the needs of retailers will be available to NBC advertisers #t cost. This material will be designed to take advantage of network and local station identification.
5 All-important research services will be offered with emphasis on attitude surveys, distribution checks, test stores; consumer panel.
6 Bulletins for mailing to retailers will be prepared and supplied NBC stations on a monthly basis.
3 Network, on-the-air merchandising programs will be developed which will permit dealer tie-ins for maximum local impact. One series, “Market Basket,” is
This is but a partial list of the services planned by NBC's Merchandising Department. Other activities in the display and ' national trade fields will be presented at a later date.
WHEN CAN YOU EXPECT THESE SERVICES?
• The NBC Merchandising Plan has been in formation since last July under the direction of Mr. Fred N. Dodge, formerly Merchandising Director of “The American Weekly.” The nation-wide field offices will be f unctioning by February 15.
Now is the time to plan your participation. The Mer
chandising Department is available now for consultation on your particular needs.
In the year of hard selling to come, there will be no better sales combination than the NBC Radio Network with NBC Merchandising, And of all the networks only NBC Radio offers a workable, efficient merchandising service.
NBC RADIO NETWORK
a service of Radio Corporation of America