Variety (January 1952)

Record Details:

Title:
Variety
Date:
January 1952
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1952)
Leaf #:
000532
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Just SIXTY SECONDS... tke time it takes to carry tke message of your product to a television audience • witk a visual and audikle demonstration . . . swiftly paced animation ....... every trick? of-tke-trade . , . OjjN FILM . . . in a smootk, coordinated presentation • . . tkat turns a Television Commercial into your kest salesman, SIXTY SECONDS is vatu able time, on Television ... so, youll want to use a producing firm tkat KNOWS tke kusiness of film -making . . and kow to make your SIXTY SECONDS of sales message-on-film do a bigger jok for your product More tkan tkirty years of experience ... in producing tke Skowmanskip packed TRAILERS • . . tkat pioneered the art of "trick-effects". . • and created tke tecknique of "selling -witkfilm" ...plus tkos'e satisfied customers ...wko keep on coming kack for more . . . say tkat your best bet is NATIONAL SCREEN! NATIONAL SCREEN SERVICE • 1600 BROADWAY, NEW YORK 19 • CIRCLE 6-5700