Variety (March 1952)

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17 -When television was just a twinkle in DeForest’s eye ... National Screen Service was creating the distinctive film tricks ... the action, optical stunts •.. and fast-paced film ads. . * that sold an eager public .. • the glory of the motion picture . *. and induced them to lay down their entertainment dollars/... at America’s movie Boxoffices! For more than THIRTY YEARS ... we’ve been the specialists of the motion picture industry ... in the special technique of getting over an effective, sales-producing advertising message*,.. with short, punchy, showmanship . . . that makes a lasting impression on the buying public... and adds up to increased sales! « It’s the kind of film craftsmanship and “know-how” that sells a new product, every week ... and Sometimes oftener ... for the nation’s theatres ... and the same kind of specialized “sell” ... that can tell the message of your product... to an eager television audience 1 Abu want proof?. / Ask the top advertisers ... and leading agencies ... who have been using National Screen’s film production experience to sell their products. They’ll tell you that the business of packing a dynamic advertising message into one-minute or less of film ... takes specialists .., and 'whether you want it in live-action or animation ... the specialist in this business for more than 30 years is ...