Variety (September 1952)

Record Details:

Title:
Variety
Date:
September 1952
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1952)
Leaf #:
00028
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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Septem]>«r S, 19S2 "' ■" — —- - ^ ^ (C i lyrtTim •|“»'| 1l Let’s not beat about the bush. There’s hig game at stake in *^Non-TV America”. • » * Here is a 45^state-tract of over 17,000,000 roi^o-onZt/ families, dwelling beyond reach of TV—more, in fact, than there are TV families in the rest of America. Here are some 60,000,000 people-as many, in fact, as there are in all 477 U. S. cities of over 25,000 population. Big game... worthy of the best gunning equipment available to advertisers today. And the big gun needed for this big game has now been identified. I A 1,000,000-interview research into all of ‘‘Non-TV America” (by J. A. Ward, Inc.; Feb.-Mar., ’52) reveals that Mutual is the name of the network regularly dialed by 41% of all the radio sets in these 45 states..;compared to 22% for the next-best network. Over on the opposite page, the trophies won by all four networks are hung up- « together with the gun-rack revelation of why Mister PLUS bags the best: ' Mutual serves “Non-TV America” with 416 stations...more than all other networks combined. (MBS serves all America with 560 stations, don’t forget.) If you agree that a prime sales trophy would decorate your board-room nicely, w'e invite you to sight along the gun barrel of the Mutual Network. ✓ ft THE NUMBER ONE ROUTE to' NON-TV AMERICA . AND THE LOWEST-COST ROUTE TO ALL AMERICA