Variety (September 1952)

BA 9 IO- 11 DLKV 1 SIOIV ITtAitMNhy:, gk!gteiMlwsr S, Hduston, Sept. 2. puMlc schools, Miss Hennock ad- pointing to the “tremendous vocated estahUshment of an or- tcaching power” of television, as ganisation' to effect formal co- cmphasi^ed by its impact on the operation of the general public in recent political conventlohs, J*CG operation of the outlet She sug- Comr. Frieda Hennock told Texans gested a “Public Committee of here last week that the medium, Viewers,” representing all seg- properly used, can become “one of ments of the audience,, to evaluate the greatest influences in spread- and recommend programming and ing .knowledge and culture that help make the station “truly by the world has ever known/' and for the . people of Houston.” Speaking at the commencement ^ Recaning that in the early exercises on Saturday,(Aug. 30) of frontier history of Texas the mls- the U. of Houston, Miss Hennock sions served as centers of learning, said that educators and teachers Miss Hennock expressed hope that cannot pass up television, for if the 18 reservations for. educatumal they do it will boomerang on their stations m the state ■will be "the usefulness. “When children al- modern and more powerful coun- ready spend more time In front of terparts of these missmns of your their sets than they do lii school,” hetltege.” Just as the missions she declared, “when the reading th® early foundation, she of magazines, newspapers and said, educatlottal OT stations “will books decreases appreciably In tan* yonr spiritual, educational homes television, It would be '“'thral development to its folly for education to ignore this- highest fruition. . new and powerful Instrument." , I" , Miss Hennock « , ,1 ^ L ^ told the 700 graduates they could Television. Comr, Hennock em- no greater public service phasized, wiU have its «ffoct on ^ supporting their Univor- America “The ultimate question sity's and all other educational TV Is what kind of effect it ^ave, stations. Their talents are need-. Put to use in the cau^ of educa- to make educational tion, we may be certaiitj:lmt effect rpy «-the greatest force for popu- will be decidedly beneficial in democratic educaHon in the nature.' world.” ■To fully utilize TV’s teaching potential. Miss Hennock asserted, ^ v « « mm « educators must have “their own TEXAS LEAGUE TEAM independently licensed and operat- fili/lUUIi .l£iAlU ed stations. These noncommercial MAY RAN RRHAnf A^T^ educational stations will broadcast lUAl Diili DlVUiil/viiulO on a full schedule, both day and Dallas, Sept. 2. night. In true democratic fashion Dick Burnett, owner of the Dal-i on a full schedule, both day and Dallas, Sept. 2. night. In true democratic fashion Dick Burnett, owner of the Dal-i they will bring the greatest educa- las Eagles of the Texas League, an- tional and cultural resources of all nounced that he “was seriously time and the 'best teachers and considering” the .bantftitff of radio artists into every school and home broadcasts of the home games in . . . In shortvthese stations will be 1953, exclusively dedicated to the pub- Burnett has been disappointed at lice service of the American peo- the low attendance at his park here, pie.” The Dallas team' Is at present the Taking a crack, at “some” oppo- league leader, sition “that must be termed short- "With most homes now rigged up sighted” to the aeservation of with some kind^of air-conditioning, channels for educational TV, the fans simply won’t leave a good, Comr. Hennock referred to the 242 cool spot to attend the games as assignments as “no moro'than the long as they can stay'home and foundation for educational TV” hear the play over their radios in which must be implemented by ac- solid c 0 m f o r t,” Burnett com- tual building of stations. Consid- mentefi. ering the great public benefits-to ^^ P® Baltimore — Washington Red- to build these stations would truly gkins football games once again will be a tragic waste of our natural 130 broadcast over WBAL and resources and our future national WBAL-TV this year, under spon- well-being.” sorship of American Oil Co., A Noting the recent FCC authoriza- total of games will be carried tion of an educational station to over WBAL, and six over WBAL- the XJ. of Houston and the city’s TV Season opens Sept. 14. CLEVE. BACK AT FUH EM STRENGTH WDOK BOWS Cleveland, B^pt. 2. While o^er communities have undergone a curtailment in FM outlets, Cleveland is now- back at full strength, with WDOK acquir- ing an FM llcchse. WDOK, following WGAR, is the second outlet within a year to join the FM ranks, bringings to seven the number of Greater Cleveland stations in this band. This offsets the departure of WLAL and WCUO from that category. At the same time, WDOK moved the bulk of .its programming to its ti'ansmitter in suburban Seven Hills, just 15-minutes from its downtown sales-studio office. Ac- cording to general manager Wal- berg Brown, shift of location means a saving in operation over- head by “approximately $1,500 a month.’* Establishment of FM, according to Brown, is a looksee in the fu- ture, when FM wiiil probably re- place AM. Trevor Adams Switched To WJZ-TV Sales Mgr. In a move to ^rengtheh WJZ- TV, N. Y^key of ABC-TV, the web is moving Trevor Adams from'the post of general manager to^ sales manager. That, it's' felt, will give the outlet a s.tr'ong sales pcf^ At the same time, it's understood, the web is looking for a hew general manager from -outside the station’s ranks. As part of the hypo, Paul Mow- rey, who launched the skein’s owned and operated stations, was brought hi from ABC-TY sales service as WJZ-TV program chief. Char’s WINS Post Robert G. Criar has been ap- pointed program director for ! WINS, N. Y. He fills the spot va- ! cated about six months ago by ‘ Joseph G. Tery. In the interim, \ program directing chores have been handled by Joseph Besch, as- sistant general manager of the Crosley outlet. [ Before joining-WINS, Criar was [ a radio and tele producer for Ken- . yon & Eckhardt ad agency, work- ing on .such shows as “Tom Cor- I bett, Space Cadet” and “Rocky - King, Detective.” He also did a . stint for Maxon agency. . Major political speechcM delivered Labor Day (l) by both Presidonf Truman and'l>emocraiic nominee Adlat Stevenson were cut offs the networks carrying them when they ran overtime. Network sdcVm men explained «that they must adhere strictly to their noUev of Pmul- all paid political time when the time contracted for has expired both Mr.' Trfiman afid Stevenson ran over on their speeches. ’ Stevenson’s speech originated in Detroit and was aired via CBS-Tv It was noted that he wasted several minutes at the start of his schert uled half-hour show by walking on-camera to the speaker’s nlatfo^* Mr. Truman’s speech, aired by CBS Radio,.originated in Milwaukee The National Council of Churches has selected WTVN, the EdwaH Lamb station in Columbus, as a workshop centre to train rellgiou? leaders in this area practical and theoretical' experience in televSio^ Training periods will run one week and various department heads under direction of Warren F. Warner, will instruct trainees in program structure and production. Trainee-produced programs will be handled both-a live and closed circuit basis. Both laboratory and lecture sessions will be scheduled. John Blair and Blair-TV, sister station rep outfits, have installed custom-designed audition equipment in their new offices so that AM and TV shows on stations they rep can be played for their salesmen and time-buyers. Equipment includes tape recorder and playback, turntable and film' projector. The H. V. Kaltenbom Foundation is now accepting applications for the annual $2,000 award for study in mass communications. Grant somewhat similar to the Niemann Fellowships, is given to persons working in radio, tele, journalism and newsreels and may be used to complete studies, take courses at school or undertake some special in- vestigations in the field of news analysis. Fogus is on aspects of news presentation. Details are available from the foundation in N. Y. MARILYN ROSS New Song-Sation Just Concluded 17 WEEKS LATIN QUARTER NEW YORK Many ffianics fo LOU WAITERS and fha CRITICS “Marilyn Ros$ doas a graaf tinging Job in til* new Lafin Quarfef ihow.” lARL WILSON s “A lovely looker , , , it the big chal- lenge to Dagmar and Dentte Darcel'i form divine." WALTER WINCHELL “New singing discovery — a young Merman and good.” LEE MORTIMER “Topi in town—the way Marilyn Rost warblei , in the Latin Quarter — and the tings the same brand on ABC’s 'Summer Cruise' . . DOROTHY KILGALLEN I NBG-GBS Lineiips *-• Continue# from pare 23 - “Hallmark Playhouse.” Lionel Barrymore, incidentally, has re- placed author James Hilton as host and occasional star on the Hall- mark show. CBS Monday "nights will dupli- cate last season’s schedule, with “Suspense” going at 8, to he fol- lowed by “Talent Scouts,” “Lux Theatre” and the Bob Hawk show. On Tuesdays NBC is concentrating on comedy via Red Skelton and Martin & Lewis, with CBS fight- ing fire with fire. It has slotted “People Are Funny” at - 8, “Mr. and Mrs. North” (which the web claims is comedy-mystery) at 8:30, and then “Life with Luigi,” “My ^ Friend Irma,” Louella Parsons with a five-minute show at 10 and “Mr. Chameleon,” CBS’ Wednesday night roster leads- off with “FBI in Peace and War” at 8, then' “Dr. Christian” and “Lineup.” "Web thinks the lat- ter will be good competition for. NBC’s Groucho Marx show." This will be followed by “What’s My Line” and the Pabst fights. .First two shows on Thursday nights haven’t been set, but “Meet Millie” will probably go at 8, with another comedy show at 8:30. Jergen’s “Hollywood Playhouse” is in at 9, the Bing Crosby show at 9:30 and the Doris Day show fit 10:05 (after a five-minute Bob Trout newscast). Friday is to comprise a mystery- adventure night on CBS, opposite NBC’s music block. CBS will have “Mr. Keen” at 8, “Broadway’s My Beat” at 8:30 and theQ “Horatio Hornblower” and “Escape.” On Saturdays, the web will have “Gun- smoke” at 7:30, to be fololwed by the Gene Autry show, “Tarzan,” “Gangbusters” and the Steve Al- len show, latter running a full hour from 9:30 to 10:30. CBS' Sunday afternoon will be bulwarked again by the N. Y. Phil- harmonic pickups, followed by “Quiz Kids,” “Pick the Winner” (until election day), the Arthur Godfrey digest and the Admiral world news^ roundup. Web's early evening strip shows' continue, in- cluding Lowel Thomas, “Beulah,” Jack Smith-Dinah Shore, “Club 15” and the Edward R. Murrow news. tween 15 and 20 network' simul- casts by Gen: Eisenhower and Sen. Nixon, plus a number of straight radio broadcasts. He said there will be no television time not accom- panied by radio time. First simulcast is slated for Phil- ly Thursday (4) when Eisenhower opens his campaign with a foreign policy speech before the Young Re- publicans. Talk will be carried over NBC, with other stations, not. af- filiated with the web, also picking up. There will be 65 video stations and 165 radio stations on the hook- up, it i» estimated. Ike’s farm pol- icy speech, to be delivered Sept. 6 in Minneapolis, will go out over a hookup of 160 NBC and ABC radio stations. Following morning it will be rebroadcast over 514 small indie radio stations in rural sections, as well as network stations. Portsmouth, N. H.— George Pinkerton, sportscaster. for WHEB here, has been named as athletic director and teacher of social stud- ies at Thornton Academy in Saco, Me. He is a graduate of the Uni- versity of New Hampshire. Free Lance Writer RADIO AND TELEVISION Cf'ime, Situation Comedy, Lyrics and Jingles 24 YEARS WITH TOP NETWORK SHOWS Cr*dhs Available Upon Request ALBERT G. MILLER 141 E. 88th Street, New York 28, New York LEhigh 4-3665 “Scoresi" VARIETY ON RADIO CURRENTLY APPEARING ON TY ABC x “CAVALCADE OF STARS" AWt' Network, Friday Nights, 9i30 to 10 September 5 Per»cnq| Management—BERNIK THALL, Hotel Walton. New York Looks Like Duffy Continued from p^ge 23 ,. -- purpose in the 1948 campaign. It is expected that the money will be raised and contributed by the Re- publican National Committee, Na- tional Federation of Young Repub- licans, and the national senatorial and congressional campaign com- mittees of the party. This is ex- clusive of what will be raised and spent at the state and local levels for campaign broadcasts. To date, Republicans have made one film of 28V^ minutes, “The Case For a Republican Congress.” This was widely shown on televi- sion. Since then, 16m prints have been turned over to the Young Republicans, who are screening them for audiences all over the country. Several other campaign films are in the works. Humphrey said there will be be- m' Now ytiirrlna.on NBC'f all star RiVUU Saturdny'o •-* R.m., EDST Mgt.t Wllliiim Morriji Afloncy