We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Septemljer 17, 1952 ANNOUNCING THE SALES PLAN OF M-G-M s I_JAST May at the "Seeing Is Believing” meeting at our M-G-M Studios, IVANHOE ' * was screened for the first time to more than 100 representative exhibitors in the country and members of the press. Their enthusiasm for its possibilities as one of the outstand- ing box-office attractions of all time was so great that before determining a sales policy, ^ • we decided to set up pre-release test engagements in the following cities: New York, San Francisco, Cleveland, Houston, Atlanta and Evansville. IVANHOE is now playing or has completed its engagement in the above men- tioned cities to business that confirms the opinion of those who saw it at our Studios. From time to time through the medium of the trade press, we have kept the trade at large informed of the business IVANHOE was doing. The total attendance on IVANHOE exceeds the total attendance on QUO VADIS in five of the above situations. The sixth, the engagement at the Radio City Music Hall, New York City (where QUO • > VADIS was not shown) has played to a greater gross than any other picture in the history of the theatre for theffirst five weeks of its run there and with one exception had a greater attendance than any other picture. % Following our "Seeing Is Believing” meeting in California, the picture was trade o shown in almost 100 theatres and again the enthusiasm upon the part of those who saw it was overwhelming. It is now apparent that if the first-run pre-release exhibitions of IVA|^HOE are handled generally as in the case of QUO VADIS, the results at the box-office will equal or even exceed the results on QUO VADIS. ■Vi It is our intention to have a pre-release first-run exhibition of IVANHOE in each of the exchange centers across the country, then in each of the cities in the country of over approximately 100,000 population and after that in cities of under approximately, 100,000. We expect that there will be approximately 500 of such pre-release first-run exhibitions. Within a reasonable time after these show- ings are completed, IVANHOE will be made available for general release.