Variety (September 1952)

Record Details:

Title:
Variety
Date:
September 1952
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1952)
Leaf #:
000136
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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V^ednesday, Seplember 17, 1952 P^SSlEff 1 . , I II 11 ■ Pi III ii n i^—1——^— -- - {Continued} 9 Arrangements are now being made for the pre-release first-run showings of IVANHOE in each of the Exchange Centers, After this announcement appears^ our attention will be directed to pre-release first-run exhibitions in the other cities of the country beginning, of course, with the larger ones. o Any exhibitor who has a suitable theatre and is interested in the pre-release « first-run exhibition of IVANHOE in his city should promptly and in writing advise our appropriate exchange office of his interest and we shall be pleased to afford him an opportunity of submitting an offer on the picture. We are confident that we shall receive the same wholehearted cooperation in the A- marketing of this great production as we did on QUO VADIS and that our customers will find our plan on IVANHOE as much to their advantage as was the case with QUO VADIS. Loew *s Inc,