Variety (October 1952)

S2 RADIO-TBIEVISION I " 1 ' 11 " r 1 '■ 'I " 11 M1 " r-r - _-i “f“-^ Death of Eva Peron, J. Yankelevich Brings Big Changes in Arg. Radio Montevideo, Sept. 30. Death In Argentina has caused big changes in the Argentine broadcasting landscape since begin- ning of the year. First phase of this transformation began when Broad- eastng Assn, prexy Jame Yankele- vich, 1 • radio’s strong man for more than 23 years, died last Feb- ruary. His domination cf the radio picture was so strong that his pass- ing left a gap which there has been no one big enough or ruth- less enough to fill. The second phase must inevit- ably follow the passing of Eva Peron, who as a former radio ac- tress . (Eva Duarte), was particu- larly radio conscious, and'through collaboration from Yankelevich, managed to keep a firm hold on all matters connected with radio. These two had been the domi- nant ’ personalities in Argentine radio since ,1943, when Evita Duarte’s close association with the then Minister of Labor, Colonel Peron, began. From then on every detail of radio management had to ass her scrutiny before it could e approved. The vital job of Minister of Telecommunications is still held by Oscar Nicolini, for many years a close friend of the Duarte family, who formed the apex of the Duarte-Yajnkelevich triangle for supervision of all broadcasting matters. Nicolini has held this key post since the first Peron presidential term. Another key job is held by Raul Apold, former newspaper man and script writer for Argentina Sono Film, who heads the Presidential Press Bureau, with semi-cabinet rank, and edits some of Eva Peron’s newspapers. He press- agented Eva Peron during her life- time, and surrounded her passing with a crescendo of mourning eulo- gies for 16 days, abating these only If Your Film Problem Needs: 1. A Top-Notch Film Consultant (Who Knows the Answers) 2. A Top-Notch Director (With 39 Half-Hour Shows, 39 Fifteen Minute Shows, and 500 T.V. Spots to His Credit) 3. A Top-Notch Editorial Service (Backed by 30 years experi- - ence And the Finest Techni- cal Equipment) Just Contact Leonard Anderson 115 West 45th St., New York 36, N. Y. PL 7-4162 slightly since the funeral Aug. 10. Both the Communications and Press toppers were Eva Peron ap- pointees and there is a spate of conjecture in the River Plate as to probable 1 eventual cabinet chpnges. Cossio Succeeds to Post What more immediately concerns Argentine radio is that Juan Cos- sio is taking over Jaime Yankele- vich’s sceptre as president of the Broadcasters Assn. As a partner of Yankelevich for many years, he is well versed in the complexities of radio management, and is re- spected by advertisers, who find him congenial. The. governing Board of the association now in- cludes Antonio G. Devoto, another veteran of Argentine radio and Splendid Network’s chief exec; Dante Aloe, who is a younger brother of Major Aloe, now gover- nor of the Province of Buenos Aires, and is nominally manager of Radio Mundo; Ignacio Firmat Lamas of Radio Excelsior, and Jose A. Zatzkin of Radio Portena. Pedro A. Gagliardo, a-civil serv- ice employee of long standing, who has held key posts in the Radio Control Board for the past six years, has been transferred to Ra- dio Belgrano as manager. Since he was installed, advertisers have noted some sapolio trends in Ar- gentine radio; they are no longer pressured to place their accounts through brokers masquerading as agencies, mostly relatives of sta- tion managers, who collected hef- ty commissions but gave no serv- ice in return, Some of the talent, which was exiled from radio by Eva Peron’s order, is hopeful' of recovering for- mer licenses now that her influ- ence is removed. This Is unlikely as long as Nicolini and Apold have any say in the matter, as they have sworn to be guided by all her poli- cies and directives. Certainly at the present time ra- dio is being used extensively to perpetuate her memory! A special news broadcast goes out on the na- tional hook-up every day at 8:25 p.m., the hour of her $<eath, and her speeches and sayings are quoted extensively in most broad- casts. Recently the Mundo net- work started carrying broadcasts by Fanny Navarro, dramatizing the Eva Peron book, “The Reason of My Life.” These have been on the air for four broadcasts at peak lis- tening time, 9:15 to 9:45 p.m. 61 for Intermountain Salt Lake’ City, Oct. 7. Intermountain Network has ab- sorbed the Columbine Network in Colorado to bring its total of af- filiate stations to 61. Your Top TV Sales Wilmington, Del. In the market which has highest income per family in the country. Represented by ROBERT MEEKER ASSOCIATES Ntw York Angeles Scin Francisco Chicago Wednesday, October 8, 1952 Record ’SI Take - - .- ■ .-■i Continued from page 31 i^-nr-w less than 1%, but web time sales declined 10%. Riz Concentration Concentration of business in metropolitan centers was again em- phasized by national and regional advertisers. They spent four out of every five of their advertising dol- lars in the approximately 900 sta- tions loeated in 168 metropolitan areas. These stations also reported 60% of the time sales to local ad- vertisers. The 1,300 non-metropolitan area stations received 77% of their time sales income from local advertisers. One-half of all the stations had gross income of less than $100,000. Network affiliates in this group netted only $5,000. and non-net sta- tions cleared a bare $3,000 last year. Another 44% of the stations grossed between $100,000 and $500,- 000 each. In this group, web affili- ates netted an average of $28,000, while the non-net stations made a little over $17,000 each. Only 116 (6%) of the more than 2,000 radio stations grossed more than $500,000 last year. They were' on top of the world. The network affiliates among them netted an average of $216,000 each. The non- affillated outlets reported an aver- age prpfit of $159,000. All net figures are before taxes. For the first time, the proportiorf of AM stations losing money was higher in TV markets than in areas without TV. Non-network affiliates in TV markets were the hardest hit among the stations. Everybody to Film T Pr>nfiMn»a from page 29 - ----- duced by Joan Davis Productions; “Terry and the Pirates,” produced by Dougfair; Eddie Mayehoff series, NBC-TV, produced by Kay Produc- tions; “Burns and Allen Show,” produced by the McCtfdden Corp., CBS-TV; “Biff Baker, USA,” star- ring Alan Hale Jr.,- produced by Revue Productions; “Adventures of Kit Carson,” starring Bill Williams, produced by Revue; “Amos ’n’ Andy,” produced by Hal Roach Pro- ductions, CBS-TV; “Fireside Thea- tres,” produced by Frank Wisbar Productions, NBC-TV. There were a few entries in Sep- tember, such as the Red Skelton Show and “I Love Lucy,” and there will undoubtedly be more vidpix upcoming in November and Decem- ber, but October unquestionably ranks as the alltime high for tele- pix at this time, inasmuch as the score of newcomers hitting the telescreens that month are all series and will, be around, in most cases, for the entire season. DuMont - ■ - Continued from page 31 - ■ will be made to bring the viewer into each show as an active par- ticipant. ~ - Femme actress* segment will be titled “One Woman’s Experience.” .Foy.tij^.lhitialer, the story will be “Never Let Me Go,” starring Mil- dred Clinton and scripted by Vir- ginia Radcliffe. Actor’s segment, titled “One Man’s Experience,” '%ilfyha#pTwo Young Lovers” as. the original story, with John Griggs starred and Chris Riland scripting. Each week will'spotlight a differ- ent story. •DuMont's initial entry into day- time programming occurred Nov. 1, 1947, when the web took the air at 7 a.m. cross-the-board and re- mained on through the day. It op- erated on that basis for almost a year before cutting back to its present schedule. ‘Peepers’ Continued from page 31 is talking in terms of a 39-week renewal, if NBC can open up a time segment, J. Walter Thompson, which was involved in the “Peepers” show as the agency on the Ford account, has also fallen heir to two other “summertime properties”, that are 1 now integrated into the regular fall programming rosters! These are Patti Page and Frank Fon- taine, now the major headliners on the new JWT-produced musi- cal, “Scott Music Hall,” which preems next week for Scott Tissue Co., a Thompson client. Miss Page won her TV chevrons during the summer with a ‘ two-a-week song stint for Chlorodent, while Fon- taine revealed his potential in the summer fill-in spot for Jack Benny on CBS Radio. Chi’s ‘In Stretch’ — . r ; Continued from page 33 - ' -■■■ 9 for additional 13-week periods un- less the announcer goes back on non-exclusive status after four- weeks’ notice before the end of any 13-week cycle. Trend toward co-op shows, espe- cially in radio, comes in for atten- tion with AFTRA seeking to estab- lish the point that announcer doing the local cut-ins shall be paid the commercial network rate. Local participating shows which carry a single blurb are to be considered commercial shows. Stations involved in the negotia- tions are WMAQ and WNBQ (NBC); WENR and WENR-TV (ABC); WGN and WGN-TV (Mu- tual-Dumont) s , WBBM (CBS-AM); WBKB (CBS-TV), and WL£ (ABC). Negotiating for AFTRA are Ray Jones and Sanford (Bud) Wolff. ‘Forced Listening’ Fight Still On in D.C.; Court Rulg Asked on License Washington, Oct. 7. ' Still battling transit radio as “forced listening,” Transit Riders Assn, yesterday (Mon.) asked the U. S. Court of Appeals to overrule an FCC order, dismissing the asso- ciation’s protest against license renewal for station WWDC-FM. WWDC-FM feeds programs to the radio receivers placed in D. C. buses and trolleys. Transit Riders Assn, originally sought to block radio in public transit vehicles on the ground that “captive audi- ences” were being deprived of their right not to listen. Case was fought up to the Supreme, Court and lost there by the association, which earlier had won a victory in the circuit court. Association then asked the FCC to hold up the license of WWDC and its FM affiliate. This was turned down by the commission and yesterday’s step followed. As- sociation wants the court to rule that a public hearing must be con- ducted to determine the license renewal. This was granted, with- out such hearing, on July 10 last. Claude Palmer, TRA prexy, said “our action is but one phase of a continuous and vigorous drive to free the captive audience. We know that more people than ever regent forced listening. It denies them the right to choose their own radio programs or to ride in peace. We have received many pledges of support, and we intend to fight this public nuisance with evefy weapon at our command—and they are considerable.”' FCC Spurs Ruling In WJZ-KOB Case Washington, Oct. 7 FCC last week extended th« authorization of KOB, Albuquer- que, to operate on 770 kc. at 50 k\v daytime and 25 kw nighttime for six months. Commission also re- moved 12-year-old case, involvini? KOB and WJZ, N.Y., from th? clear channel file and will act on it separately. That means long-standing litiga- tion may be wrapped up before year’s end. PHILLY AREA PROFS BOW 3D ‘COLLEGE’ YEAR Philadelphia, Oct. 7. “WFIL-TV University of th© Air,” award-winning series of adult education programs, 'launched its third year yesterday (6) with a full schedule of telecast courses con- ducted by faculty members of col- leges and universities in this area. Series is presented Monday through Friday, 11:10 a.m. to 12 noon, and is divided into 20 and 30-minute periods. Dr. Roy K. Mar- shall, educational director of the Philadelphia Inquirer stations, is the producer, and works closely with a special administrative com- mittee comprised of representatives picked by the cooperating institu- tions. Schools taking part in the first of the two 15-week semesters in- clude Ursinus College, Lincoln U n Philadelphia College of Pharmacy and Science, Drexel Institute of Technology, Franklin Institute, Temple U., Franklin & Marshall • College, Pennsylvania Military Col- lege, Philadelphia Board of Educa- tion, Muhlenberg College and Rider College. 135 West 46th Sf. 1800 SQ. FT.—ENTIRE FLOOR Suitable For Rehearsal Room, TV Studio, Showroom, Dance Studio, etc. HAS THREE FINISHED OFFICES Reasonable Rent Contact Supt, or Mr. Gullotta MU2-0222 Profitable TV Audience exclusive with WGALTV LANCASTER, PENNA Only TV station m — only TV station seen — in this large rich Pennsylvania market area Clair R. McCollough, Pres. ■fcv* Represented by ROBERT MEEKER New. York io$ Angeles San Francisco Chicago