Variety (October 1952)

Page scan 000354 from Variety

Record Details:

Title:
Variety
Date:
October 1952
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (October 1952)
Leaf #:
000354
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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Wednesday, October 29, 1952 19 P^S&IETY WHAT HAVE J GOT THAT NOBODV ELSE HAS?" (Exhibitors know the answer „ "Here’s what you’ve got, Leo!”) You’ve got "IVANHOE' (Tech.) The Picture of the Century! You’ve got “THE MERRY WIDOW' (Tech.) The saucy musical that gets the gravy! You’ve got "BECAUSE YOU’RE MINE" (Tech.) The show for which they stand on line! You’ve got "PLYMOUTH ADVENTURE' (Tech.) The Thanksgiving spectacle for a holiday clean-up! And "MILLION DOLLAR MERMAID' (Tech., The Miracle Musical to celebrate New Years! You’ve got "THE PRISONER: OF ZENDA' aw,) Another Action-Attraction from the "Ivanhoe” company! And "THE BAD AND THE BEAUTIFUL' The All-Star Triumph headed for the 10-Best list! You’ve got "LIU' (Tech.) , The Picture of Enchantment! You’ve got "ABOVE AND BEYOND' The love story behind The Billion Dollar Secret! You’ve got "THE NAKED SPUR” and "THE STORY OF THREE LOVES” and "SOMBRERO” and "NEVER LET ME GO” and more BIG ONES than there’s space for! YES LEO, YOU’VE GOT WHAT IT TAKES!