Variety (December 1952)

26 KAHIO-TEUE VISION Wednesday, December 3, 1952 Estimated Weekly Network Radio Program Costs: ’52-’53 4> 'Nighttime and Daytime Overall Costs Include Production Expenses, Actors, Musicians, Writers, Royalties, Freelance Directors, Transportation, Prize#, Etc•, But Not Commercial Announcers, Agency Directors, Agency Commission or Time Charges Agencies listed by initials are Batten, Barton, Durstine & Osborn; Doherty, Clifford & Shenfield; Foote, Cone & Belding; Sullivan, Stauffer, Colwell & Bayles, and Dancer-Fitzgerald-Sainple. tern NET- PROGRAM WORK A Crime Letter from Dan Dodge ABC Adventures of Maisie MBS America 'Calling ... v...... CBS Amos ’n* Andy CBS John J. Anthony Hour MBS Armstrong Theatre CBS Aunt Jenny CBS Gene Autry Show CBS Back to God MBS Backstage Wife NBC Barbasol Lineup .. .. MBS Barbasol Scoreboard ........MBS Jack Benny CBS Bobby Benson MBS Jack Berch ABC Edgar Bergen-Charlie McCarthy CBS Beulah CBS Big Sister CBS Big Story NBC Black Museum MBS Bob & Ray NBC Boxing Bouts ABC Break the Bank ABC Breakfast Club ABC Brighter Day CBS Cecil Brown MBS Cecil Brown MBS Judy Canova : NBC Camel Caravan CBS Capital Commentary MBS Cavalcade of America NBC Choraliers CBS Christian Sc. Monitor Views ABC Cities Service; Band of America NBC City Hospital CBS Club 15 CBS Club Time ABC Grady Cole Show CBS John Conte Show ABC Counterspy* . NBC Bing Crosby Show CBS John Daly and the News ABC Dangerous Assignment NBC Doris Day Show CBS Dial Dave Garroway NBC Dr. Christian CBS Doctor's Wife NBC Double or Nothing NBC Dragnet NBC Galen Drake CBS Alex Dreier NBC Duke of Paducah NBC Frank Edwards MBS Joe Emerson Hymn Time.... ABC Father Knows Best NBC Faultless Starch Time NBC FBI in Peace & War CBS Fibber McGee and Molly ...NBC First Nighter NBC Frank & Ernest MBS Front Page Farrell NBC Fun for All CBS Gangbusters CBS Give and Take CBS Arthur Godfrey CBS COST SPONSOR AGENCY PRODUCER HEAD WRITER or Script Editor $2,500 1.500 (per spot) 1,000 12,000 1.500 3.250 2.750 7.500 , None 2.500 250 250 22.000 2,000 2.000 ’ 16,000 3.000 2.750 • 6.000 1.500 (per spot) 2.500 8000 7.000 Toni Participating FC&B Weiss & Geller Various Ray Katz Arthur Phillips Riggio Tobacco ........Hilton & Riggio..... .Les Farber Les Farber Rexall BBD&O Cliff Howell Joseph E. Connelly Sterling Drug Q-F-S J. J. Anthony.. J. J. Anthony Armstrong Cork BBD&O Ira Avery Various * Lever Bros Ruthrauff & Ryan Bob Steele Sid Sion Wrigley Ruthrauff & Ryan Bill Burch Bill Burch Christian Reform Church Glenn-Jordan-Stoetzej.. Procter & Gamble D-F-S Frank and Ruth Borden Anne Ilummert Barbasol Erwin, Wasey Paul Jones A1 Heifer Barbasol Erwin, Wasey Paul Jones A1 Heifer American Tobacco BBD&O Hilliard Marks. Sam Perrin, Milt Josefsberg Kraft Foods J. Walter Thompson . .. Herb Rice . Bob Novak Prudential Ins Calkins & Holden . .. .Henry Hull, Jr Faith Fay Hudnut Kenyon & Eckhardt . . Sam Pierce Zeno Klinker, Norman Paul Procter & Gamble D-F-S Tom McKnight Sol Saks Procter & Gamble Compton Jim Seaborne Julian Funt Pall Mall SSC&B Bernard J. Prockter... Various Participating Harry Allan Towers...Ira Marion _L Ken MacGregor Ed Wilhelm... .Ed Wolf 3,500 Peterson 2.500 1.000 1,000 6 000 6.500 2,000 8.500 5.000 1.000 6.500 1.750 12,000 1,000 1.500 1,800 4.500 15,000 1.500 3.000 4.000 4.000 6.000 2.750 5.000 8.000 500 1.500 3.750 2,000 1,000 5.000 2.000 4.000 12,500 3.000 500 2.750 2.500 ' 5.000 2,200 4.000 (per \ i-hour strip) Colgate Esty Gillette Maxon Toni Company FC&B "Bristol-Meyers DC&S Seeman Bros Wm. H. 'Weintraub... . Toni FC&B Cliff O’Cedar Turner Philco Hutchins -Swift J. Walter Thompson .. Procter & Gamble Young & Rubicam . .. Beverly Smith.. ., State Farm Ins. . Needham, Louis & Brorby Cecil Brown S. C. Johnson Needham, Louis & Brorby Cecil Brown Operation Tandem .. W ’ Art Jacobson. R. J. Reynolds Esty Louise Froiland.. S. C. Johnson Needham, Louis & Brorby H. R. Baukhage . , DuPont BBD&O Harold BlSckburn, Longines Wittnaucr Victor A. Bennett Alan Cartoun .... Christian Sc. Pub. Soc, .Walton Butterfield ... Erwin Canham Ray Knight None None Doris Frankel Cecil Brown Cecil Brown Ben Perry Bill Becher H. R. Baukhage , Mary Cummings , Erwin Canham Cities Service Ellington Hal James Barbara Smith Carter Products SSC&B James Hayes Julian Funt, Robert Newman Campbell Soup Ward Wheelock Carroll Carroll Carroll Carroll Club Aluminum Prod. C° The Buchen Co Elaine Koos Elaine Koos General Foods FC&B Stokely-Van Camp Calkins & Holden.... . Henry Hull, Jr gulf Oil Young & Rubicam Phillips H. Lord Phillips H. Lord General Electric Young & Rubicam.... Bill Morrow & - _ Murdo MacKenzie...Bill Morrow Gulf Oil Co Young & Rubicam Don Coe ABC News Staff Participating Bill Karn Bob Ryb CBS-Columbia Ted Bates Martin Melcher Fred Fox Armour • FC&B Parker Gibbs Frankie Franklin Chesebrough McCann & Erickson... Dorothy McCann Various £ x - Lax Warwick & Legler Joe Gratz Manya Starr Campbell Soup Ward Wheelock Harry Spears Walter O’Keefe Liggett & Myers Cunningham & Walsh Mike Meshekoff Jack Robinson Flako Prod H. B. LeQuatte Galen Drake Galen Drake U. S. Rubber Fletcher D. Richards Acousticon Buchanan ^ Skelly Oil D-F-S Alex Dreier Locke Stove Potts-Calkins & Holden Noel Digby Noel Digby ) Amer. Fed. of Labor Furman, Feiner Frank Edwards Paul Green General Mills Knox Reeves General Foods Benton & Bowles Murray Bolen Paul West Faultless Starch Bruce B. Brewer Amei. Chicle ...SSC&B .....Betty Mandeville Jack Finke, Reynolds Metals Buchanan Max Hutto ,Pldi°LesUe! letier Miller Brewing Mathisson Joseph Ainley Virginia Safford Dawn Bible Students . .Win. Gleeson Dr. Norman Wood- Dr.^Norman Whitehall John F. Murray Frank & Anne * 'Hj^l^Gas? 1 t ti # , . . Hummert Gpn™r fl i W Fnnrt« R - am t £ e i ler Bruce Dodge J. Franklin Jones Cannon Mills ......Young & Rubicam Jack Carney •••• aca mey is iss £ om •••••. FC&B Will Roland Owens-Cornmg Fuller-Smith-Ross .... Lever Hewitt, Ogilvie, T ,.„ . Benson & Mather.... Pillsbury Leo Burnett Liggett & Myers Cunningham-Walsh ... General Motors FC&B Lipton Tea Young & Rubicam.... Larry Puck, R n j ai R JvnricU Warwick & Legler.... Wm C RoSnd Gy Kraft 11 d & Newell.... Don Coe ABC News 1SwIalt Needham, Louis & Brorby Frank Pittman John Elliotte, Goodyear Tire & Rub- Andy White ber Co Kudner Age., Inc .... 'Continued on pa*e 27) Lolsa Bank Coin Continued from page 21 with much more freedom than he now enjoys. Most advertisers and agencies, he pointed out, are still buying vidpix as they did radio shows, ex- pecting to set a deal one week and have the first Stanza ready to go on the air the following week. According to Parsonnet, it takes at least six weeks to ready a script for shooting and another six to seven weeks to get the film canned. Where he would have liked at least six months to start “Doctor” after signing with P&G, he said, last-minute contractual huddles brought his time down to the point.where.he had only four scripts prepared prior to the show’s preem. In addition to “Doctor,” Par- sonnet in February rolls a second cycle of 13 pix on the “American Wit and Humor” series, which he is producing in partnership with tjie March of Time, which syndi- cates it. He's also talking a sec- ond series of 13 in the “Hollywood Off-Beat” show, which would have Melvyn Douglas repeating the star- ring role he had in the first cycle. Initial group is now being opened up for the second-run bookings un- der the title of “Steve Randall.” Tele Reviews Continued from page 24 fications of the viewers. Doctors also showed that brain waves could be traced and charted, on what they called an electroencephelo- graph. These tracings were made by means of lead wires to heart, brain or skull, and measured volt- age of body between tvfa points of contact. Docs explained that the electronic instruments can be an indispensable tool in the treatment of heart or brain disease. While the demonstration might have been highly technical to the layman, doctors taking part took care not to make their explana- tions too complicated. While the telecast could not be classified as entertainment, it provided food for thought, and did acquaint viewers with the advances in technique, and might impress on viewers of middle years and older the im- portance of having periodic check- ups, at little inconvenience and with no harsh effects. WAVE-TV technical and produc- tion staff handled the showing in good taste and with skill. All con- cerned turned in a good job of televising a difficult subject, and station is to be congratulated on tackling an assignment which promises to open a new field of information to the average viewer. Wied. N. Y. Film Producers Continued from page 21 cies. \One firm told Variety it won’t step on SAG’s toes, but it will supply talent, such as name athletes, for the filmed plugs. A spokesman for Film Producers Assn, said this week, “SAG walked out on us. We are willing to talk to them. We feel our willingness to recognize and discuss the equity of repayment is a major step and are determined to jresist to the end SAG’s denr\and for 100% repay- ment every time a filmed com- mercial is used.” Gleason Continued from page 23 sponsors presumably are remaining with the show, CBS, meanwhile, listed the search for a new Gleason sponsor as one of the five chief orders of business on its present agenda. While it still must sell the open hour on Tuesday and Saturday eve- nings, the web Is concentrating its fire now on snaring sponsors for established shows on the air, most with a previous sales record. These include “Omnibus,” for which three sponsor availabilities are still open; the Garry Moore daytimer, with three of 10 availabilities open; the Tuesday and Thursday 7:45 to 8 p.m.-slots, on which Lever Bros, is checking out, and the new five- minute sales pattern established for “There's One In Every Family,” aired Monday through Saturday from 11 to 11:30 n.m.