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y \ The early radio was a wonder, all right. But its 105 million modem day descendants are phenomenal! Clock radios, for example, can start the coffee perking at the same time they’re waking —and selling --your customers. The spot radio business has made some pretty startling advances, too. Today, it’s on the job everywhere: in virtually every U.S. home ... in 23.5 million cars and through other sets numbering an additional 39.0 millions. Today, you can sell your product anywhere, at any time, in a manner as scientific as it is persuasive, with spot radio. And you can sell more through CBS Radio Spot Sales.</ Because for twenty years (to this very month) CBS Radio Spot Sales has pioneered the use of scientific methods—and developed newer and more « exacting ones along the way. Today, with a single call to CBS Radio Spot Sales, you can get all the information you need to engineer a successful campaign in 13 of your biggest markets. (Your call assures you that you have at your disposal the biggest research, sales service and promotion departments in all spot.) And you’re assured of biggest results, loo. Because the 13 stations represented by CBS Radio Spot Sales are “Radio’s Royal F amil y.” Each one delivers the largest average number of potential customers in its market, every week, month after month! Sound’s wonderful? You bet it is! Call us for details on any one or all 13 stations. Or just call to wish us Happy 20th Anniversary. CBS RADIO SPOT SALES Representing Radio’s Royal Family: WCBS , New York—WBBM, Chicago ^KNX, Los Angeles—WCAU, Phila- delphia—WEEI, Boston—KMOX, St. Louis—WCCO, Minneapolis-St . Paul—KCBS, San Francisco—WBT, Charlotte—WRVA, Richmond—WTOP, Washington—KSL, Salt Lake City WAPI, Birmingham—Columbia Pacific Radio Network and the Bonneville Radio Network