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Forty-seventh PjjjfZIETY Anniversary Wednesday, January 7, 1953 NAT HOLT AND COMPANY Nat Holt Wm. B. Jaffo Pictures Completed for PARAMOUNT RELEASE “ARROWHEAD” “PONY EXPRESS” “HURRICANE SMITH” “FLAMING FEATHER” “DENVER and RIO GRANDE” “SILVER CITY” “WARPATH” “THE GREAT MISSOURI RAID” Now Preparing "FLIGHT TO THE AZORES" #/ KING COPPER It Ml SEVEN BAD MEN" 20th Experimenting With Pan-Type Pix Via Projector, Tele Impressed by public and trade interest in Cinerama, 20th-Fox is currently experimenting with pano- rama-type pix both via theatre pro- jector and television. Demonstra- tion of 20th’s own large-screen system using 50m film is due soon, according to Earl I. Sponable, tech- nical research director for the com- pany. Twentieth is also giving serious consideration to ways and means of achieving a Cinerama-type effect with its Eidophor color theatre TV system. Practical experiments will go forward as soon as the first pro- totypes of the improved Eidophor come out of the line at General Electric. It’s understood that, un- like Cinerama, 20th proposes to cover a similar 63 x 26 ft. screen with just one Eidophor projector. Cinerama uses three projectors. Large-screen projection via 50m film was demonstrated at the 20tli labs on the Coast six years ago but since then hasn’t been used. Com- .pany has now dusted off its process and is making improvements oh it. Original impression was that for the apparatus to function the pro- jector would have to run at a dif- ferent speed. Conversion of stand- ard equipment would be very cost- ly. It’s understood now that some way has been found to overcome this obstacle. Twentieth plans to turn out be- tween five and eight pilot models of the Eidophor before going into actual production. Units will re- tain the CBS color wheel, since there is at present no other way of projecting a color TV image with an arc lamp, according to Spo- nable. While the Eidophor units will be assembled by GE in N. Y.. much of the optical equipment will be man- ufactured in Switzerland. Arrange- ment originates with GE rather than 20th, with the latter inter- ested only in receiving delivery of completed units. The equipment is much more compact than the pre- vious laboratory model but still takes up the space of an ordinary film projector. Controls have been greatly simplified. Walter Ross Joins WB Walter Ross, formerly an asso- ciate editor of Collier’s and Cos- mopolitan and onetime publisher of the defunct '47 and ’48, has joined Warner Bros. N.Y. flackery. Ross succeeds news-and-feature editor Leonard Spinrad, who re- signed to form his own motion pic- ture consultant service. re- William Goetz prepping a make of the Lloyd Douglas story, “The Magnificent Obsession.”