Variety (January 1953)

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234 Vor ly-seventh PjfiSZli&f Anniversary Wednesday, January 7 , I953 Columbia’s restless, year ’round search is for bright* new, •A, exciting variety in every department of recorded entertainment! ...Variety in headline talent that blazes across the top of the best seller lists—Johnny Rav or Sir Thomas Btecham^ Jo Stafford or Eugene Ormandy... •. . Variety in repertoire-Shaw’s “Don Juan in Hell” with the brilliant original cast—the historic Benny Goodman Jazz of 1937-38—exclusive performances of Metropolitan Opera Association Productions.. • ... But Columbia offers only one variety of record quality —the best that money can butjl '• V.V/'v-J'vS' 1 . ' :M:! r ^ v > Records ® The exclusive trade-mark of Columbia Long Playing Records—symbol of highest quality. Trade-Mark* "Columbia," "Maslenvorks," (HD, <§) Reg. U. 5. Pat. Off. Marcos Regislrado*