We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Wednesday, January H, 1953 i® P'S&lEfr ■r n • %# To Bring You Up-To-Date On The Fabulous SUCCESS STORY OF M-G-M’s The pre-release first-run engagements of colossal "IVANHOE” have written a bright new page in box-office history. «• At a time when this industry needed the stimulation of a truly gigantic attraction, M-G-M brought to packed houses the Technicolor wonders of Sir Walter Scott’s famed n6vel. Here on the big theatre screen the fans gasped at the cavalcade of Knights, the spine-tingling duels-on-horseback, the storming of besieged castles, the romances of heroes and fair ladies, the beauty and terror of the Glory Age, all of it filmed in magnificent Techni- color in the actual locations of the story. M-G-M’s barrage of advertising and exploitation reverberated throughout America, in national magazines, in tremendous newspaper campaigns, on the air, everywhere. The amazing extended run record of "IVANHOE” is evidence of its mass appeal and its penetration from coast to coast.. Here are some of the long runs: At Press Time: 11 weeks in Cleveland, Philadelphia, Detroit; 8 weeks in Chicago, New York City; 7 weeks in Pittsburgh, Miami, Miami Beach, San Francisco, Los Angeles (2 theatres); 6 weeks, in Washington, D. G* Minneapolis, Oakland; 5 weeks in Boston, Mass. (2 theatres ), Buffalo, Baltimore, St. Louis, Seattle; 4 weeks in Atlanta, New Orleans, Houston, Kansas City, Oklahoma City, Tulsa, Toledo, Omaha, Salt Lake City; there were more than 35 cities where it played 3 weeks and 75 cities where it played 2 weeks, with one week stands in many others. • ***’•' Millions of Americans await the opportunity to see this greatest attraction of our time, millions who have seen it are eager to enjoy its spectacular thrills again. In response to exhibitor requests that “IVANHOE” be placed in , regular release, we are happy to make it available for general showing on February 20th. * (A date to remember. Brotherhood Week’s Silver Anniversary Feb, 1&22)