Variety (March 1953)

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tffWlncsday? March 11» X953 Pfi&IEff 17 It’s a Pleasure! For Paramount To Date You In April with- PLEASURE 1,500 MARINES on a South Pacific island in a love-battle for three never-kissed cuties played by the t 'GALS FEATURED IN "LIFE J —on cover and in picture-story — ^ as exciting new talent... WORLD PREMIERE IN KOREA, MARCH 19 with the three girls in person—before GI audience in Seoul. Watch the headlines 1 Then look for the AMERICAN WEEKLY 4-COLOR AD breaking Sunday, April 19, in 23 big-city papers to 33 million readers... PLUS HEAVY LOCAL PENETRATION J&g as hard-hitting campaign spreads nationwide to fjr every point of sale 1 \j7 t JMSSn *! %:t 1 t fm\ t'F / s S A JthmZi 'U.V <4 Jr Js to r v>' s < i \ m V I WW/V.vJ fFm'i \i : K- a alters <• ' -v m 1.W.V.V.VAS mk s' ** V. A NS V * S ' mm / - % BIG TH INGS CO MING! 3-D SANGAREE Soon-Color by Technicolor George Stevens’ SHANE —in July Color by Technicolor * hm't fenced by W cJONK • “Directed by KHUGH HERBERT and AIVJM GAMZER « Written -for *hc &reen by R HUGH HERBERT Based on the no\«d by William Mafer N