Variety (July 1910)

VARIETY niETY Published Weekly by Variety Publishing Co. Times Square, New York City. 81MB SILVERMAN Proprietor. CHICAGO, 167 Dearborn St. WALTER K. HILL. LONDON, 418 Strand. CHARLES J. FREEMAN. SAN FRANCISCO, 908 Market St. LESTER J. FOUNTAIN. PARIS, 66 DIs. Rue Saint Dldler. EDWARD G. KBNDRBW. BERLIN, 68A Unter den Linden. ADVERTISEMENTS. Rate card may be found In advertising section of tbla iaaue. Advertising copy for current Issue must reach New York office by 6 p. m. Wednesday. Advertisements by mall must be accompanied by remittance, payable to Variety Publishing Company. SUBSCRIPTION RATES. Annual $4 Foreign 5 Single copies 10 cents. Entered as second-class matter at New York. Vol. XIX. JULY 2. No. 4. We had no intention of taking ad- vantage of the impolitic editor of the Clipper, who in his senility has author- ized the publication in his own sheet that the Clipper is losing its advertis- ing. When the human wooden block first printed his confession, the temptation was there to reproduce it, but we re- frained, for, after all, does it not follow that if a newspaper loses its advertisers it has lost its circulation? That be- comes obvious. Of course those in the theatrical pro- fession have witnessed for the past few years the decay of the Clipper. Com- mercial advertisers who, if they ever read a theatrical paper, would never se- lect the Clipper, know of it as a very old publication, remembering it when they were boys, and there was no other. But the theatrical people who read the trade papers usually know where the circulation lies. If they do not advertise in the Clipper, then surely the Clipper can not carry their adver- tisements to the circle of readers that some other paper does. So show people select the other paper, naturally. We don't enjoy hearing the Clipper cry. It's too old to bellow like a baby. It says that because it has been a friend to the profession for fifty-seven years, actors should advertise in it, and calls the actors "bonchcads" because they don't. Then the Clipper says, and this must be the advanced stage of senility, that the actors advertise in a paper where their "ad" may be on one page and a "roast" on their act on another. How any one with the acumen neces- sary to cut down all expenses to secure anything but news, as the grand old fogie of the Clipper ha? proven for years he can successfully do. would al- low an admission of this kind to slip through the office boy who reads "copy," is beyonduiiu comprehension. We will do anything the Clipper wants us to. If the grand old fogie of newspaperdom wants us to recommend its paper to advertisers and tell what we know about it, we will do so. Its policy of "news is never old" turns the sheet into a joke. The Clipper is going. It has one chance—Reform! There's only one thing we wish to draw the attention of the Clipper to, and one point we wish to give it as a warning. That a paper which steals, as the Clipper has done, its ideas for new departments, the matter for those departments, and its news from Variety, cannot hope to be highly suc- cessful. Neither can it hope to hold its readers, for in the course of human events a person will buy the paper printing it first. Poor old Clipper! Barnes and Crawford sailed for Eu- rope Wednesday. Marc Klaw returns from London to- morrow (Saturday). Mcrrit and Love open on the Or pheum Circuit late this month. The point for the Clipper's informa- tion is the Dramatic Mirror. The Clip- per, following the Mirror's lead, commenced thieving tactics against Variety. This week the Mirror has practically abandoned its vaijdevillc Pedersen Brothers sail August 2 for Amsterdam, Holland, to open at the Carre. Ralph Whitehead reached New York Monday, coming direct from the Coast. Mr. Whitehead is a singing monologist. ^itfeNRmiVE THEATRICAL PHRASES. BY HENRY CLIVB. "THE HEAD OP THE BILL." department altogether, carrying the "The Trail of the Lonesome Pine" slightest of news matters and no re- will be dramatized by John Fox, Jr., for views. a Broadway production next fall. There isn't an iota of doubt in our minds that unless the Clipper reforms, and quickly, dropping everything it has stolen from us, it will likewise receive the full quota of the punishment which every "copy" reaps sooner or later. Jimmy Lucas joined Gus Sohkle's "Bame Bame Girls" at Milwaukee this week. Mike McDonald and Jack Price have joined hands, and will be in "The Duck- lings" i\ext season. The Clipper has gone back since it commenced lifting ideas from others. It has lost circulation steadily, and lost its advertisers so completely that the "squeal" is publicly made. Terry and Lambert have disposed of their Jersey home, and will sail for Inland this Saturday. The "Top o* the World Dancers" will open on the Orpheum Circuit July l ), at the Majestic, Chicago. The Clipper hasn't asked us for ad- vice, but we will offer a little—to the effect that if this once recognized sheet wants to regain its prestige to some extent at least, it must try to be a news- paper. The Clipper has never been a regular paper. Rose Coghlan will return to vaude- ville in one of her former pieces. She may open at the Majestic, Chicago, July 11, placed by Bentham. Miss Coghlan closed with the New Theatre Company at Buffalo last Saturday. Harry Lauder will open his next American season in New York for Will- iam Morris Oct. 10. Orren, the imitator, and Gertrude McKepsie were married recently at Covington, Ky. The pair will appear in vaudeville as a team hereafter. The Scenic, a moving picture house at 296 Main Street, Paterson, N. J., was totally destroyed by fire Tuesday morn- ing. Anne Sutherland, the dramatic act- ress, may play in vaudeville next sea- son with a sketch, booked by M. S. Bentham. "On the Benches in the Park," a new musical comedy for vaudeville by Gus Edwards, with twelve people, will open July 11. The Murray Hill, the last of the local theatres operated for summer vaude- ville by Shea & Buckncr, closed last week. Phyllis Foster, daughter of Grace Foster, of Ritter and Foster, has signed to go next season with Gus Hill's "Mid- night Maids." H. M. Harkheimer has opened up a booking exchange called the All-Star Booking Agency, in the Knickerbocker Theatre Building. Ethel Jacobs, once the whole works in the Joe Wood agency, New Yorlc, is now attached to the London office of William Morris. Sam Dessauer has been engaged to travel next season with one of Gordon & North's burlesque companies on the Western Wheel. Olga Lorraine is at the Garfield Sani- tariutn, Chicago, as the result of a nerv- ous breakdown. She has been ordered to take a long rest. The Four Venetian Serenaders open on the Pantages Circuit at the Miles, Detroit, July 3. The four has a year's time booked in the west. Bedini and Arthur will present a travtsty on Polaire at Hamrnerstein's next week. The "Madame X" burlesque v ill be withdrawn Sunday. Mme. Cavallezzi's pupils from her ballet school gave a private perform- ance at the Metropolitan Opera House Tuesday for the scrutiny of managers and the press. William V. Jennings, late manager of Fred Irwin's "Gibson Girls," is again in the hospital. He is confined to the private hospital at No. 156 West 74th Street, preparing for a serious opera- tion. Hope Booth sailed on the Savoic Thursday morning for Paris, where she will present "The Power of Beauty" at the Folies Mari^ny f(»r three months with the new revue. After her Paris engagement Miss Booth has contracts for four months to tour Europe, open- ing in October at Berlin.