Variety (April 1953)

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12 P&tRmfr We&ie&l&y, Xpr3 1 , I 953 Latch on to this exploitation sockeroo the trade press is calling:‘Tops in tension!” ' Hollywood Reporter; “A genuine sleeper ... a *natural’!” Boxoffice; “Has out-hitched Hitchcock!” Showmen’s Trade Review. - Seven top showmen give you their ideas in the show-packed press book. Get it today! When was ± invited d Tfi£ FSLMAXE2S P8ES0IT *11 be hie * victim... YOU • f -,. ' tt was the led fete you y ,: pkked up a stranger ~ viih an upraised thumb! Tie scrr>e kind of stranger ■whose story makes this p:tfuxe the year's supreme suspense sensation! CIO TOO Ereftnlij EtllJEl TD1IE * JUrpilt^ ij IDA * % i . . TfllH - StlllES KU&& «jISA LSflAt up & hitch-hiker ? * You won't ever ... / after you see this picturel «mtJllXSS FltSHI Have you ever picked up a hJkh-hiker? We guarantee you wonlt ever ... ■after seeing tius picture! it screams with iLriUsI it rings with truth? starring FRANK L8VE1BY - EDMOND fl’BRIEN - WltUAH TALMAK ftucw^etmaTOc « tkKbiiviBAUinxi - scBn»iq^siuiEii[im»t]ttUhxi up fch-Hiker ? |n’t ever...after |e this picture! | Some of the ads ; hacked • • by exploitation, that boomed the RKO Boston's grosses to 18 -months* tops! His story is as blood-chilling ...os . suspense-crammed as any the screen has ever known! liker ftcnlny tDHOND.O’BRIEN-FRAHK L0VE10Y-WILLIAM TALMAN rmwintima nut • m unit - s»,« > i. ! t,ciauTt!iii P <w unw starring Mill I1IIE1 RIIL1AN HUH * K O J RADIO W V, ■ \ V . •. \X ■ r ": '■ . ’i*. /