Variety (April 1953)

Record Details:

Title:
Variety
Date:
April 1953
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1953)
Leaf #:
00025
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, April I, 1953 133 . 2 % INCREASE HOUSE FURNISHINGS 105 % INCREASE APPAREL 102 . 3 % INCREASE FUEL ' 47 . 6 % INCREASE \'/ W/ t/"'/ Y/Y/ I v my f V7/ // 'VA Y4 97 iWM y If your temperature has been rising along with soaring prices.. . you'll find the answer in the Bureau of Labor Statistics' revelation that the Cost of Living has in- creased 90.8% since 1939. FOOD has soared 133.2%... HOUSE FURNISHINGS, 105% ... APPAREL, 102.3%,.. FUEL, 47.6%.. .RENT, 4214%. And while this has been happening, the cost of YOUR theatre's equipment and supplies has taken an average 98.9% jump since 1940 (according to The Exhibitors Digest). But here's a COOL, comforting thought in the midst of this high-price inferno. Just compare these rising expenses with the negligible'increase; IF ANY, you've given NSS during all these years of skyrocketing increase. * Yes, Compare ALL your costs with the LOW COST, Service-With-A-Smile Policy of The Prize Baby! 42 . 4 % INCREASE ■8 ✓ // i( l £ iV mmoiMi *MZ£BA*YC VWM SERVICE *MZ£M*Y Of W£ fMvsmr • * > x : ' * : • <• * «% ’• / -*■ •• <