Variety (April 1953)

Wednesday, April 1, 3.953 ItADIO-TELGVTSION ’ w ® | fl| if 1^1 1* Mills Bros., Stan Kenton and Rhon- ■ • — ■ " ■ Inside otuu—Kadio %“?• the new b Ja mes riauphnd tv Beach, former TV producer for * wlvwvlflllll I ¥ irs. Office Employes International Union (AFL), has started BBD&O, who just resigned as as- f , hni „„„„ fiI L ^nizing drive at CBS. The AFL outfit distributed leaflets twice sistant to the director of the radio- u —^ Cwnl,m,ed fl0m P age 61 an f°week attacking the Employe-Management Committee set up by TV department of Biow agency, five years, and the Empire Coil’s three Outlets are increasing their Ifter employes turned down union representation two years ago. to head up the project. Other mem- WXEL, on the air for three years, facilities- WEWS is planning a new' CBb ^ ers < TV_Roadshows, Inc., are both continue to sign on at either] o.o w wvm. Cleveland TV Continued from page 61 IASI — — CBS after employes WEWS is planning a new* ’..uMrid of Sound,” program on WNEW, N. Y., which has blind George T. Duram, who becomes 9 or 10 a m. “because there is no j 8 5?“foot transmitter; WXEL is up- ...vJn talking about sounds and what they bring to mind, will sales manager, after having served audience.” j pm 2 Ms radiated power to 370 kw, talking about sounds ana wnai mey Dnng to mma, win saies manager, autjr naving servea audience. a couple of changes on the technical and human side. Two as media director for Lever Bros. Eliminating network program- and WNBK is b from now, topic will be the circus, and instead of the oustomary and radio-TV veepee af the Geyef ming, there is a broad basis of 000,000 transmi ? and sound effects, station will bring in some actual circus peo- agency; Byron McKinney, former agreement among the general'man- tower for its TV i tvnm Ringling Bros., Barnum & Bailey circus. Clowns, other per- TV producer for Calkins & Hold- agers that spot sales are respon- ? e -nprs will entertain the kids, then take them to the circus. Other en, Carlock, McClinton & Smith sible for the bulk of station in- 100 visual * . . «nms scheduled will come from the children’s school, the N. Y. agency, who becomes veepee; and come; that local programming, be- WNBK’s open ? r °‘irte for the Education of the Blind, where station is taping the Richard M. Dunn, former radio- cause of high cost, is relegated to presentation to "•iooI's choral group (for its Easter Sunday show) and various classes TV producer for N. W. Ayer, also a secondary position. * now m0V i ng j n t 6* 11JU , • ../.y. J 4 -a llliintrota nrinni nice nr/1 Ia 1 9 1/0PT1PP Va+ fV\ir rl nno r nf . and WNBK is building a new $1,- 000,000 transmitter station and tower for its TV power increase to ",'‘Z e ' ' ' Firm was incorporated last June need for both local programming m'naeer' of“both medTa “He'does Slgl11 - by-. Phillips, Nizer. Benjamin & and public service since both are no?s!f the immediate "death of Mutual has split its network into four divisions for operating con- Knm. Treasurer is James Ley- key vehicles attracting spot sales, any radio time - sa i esmen because vpnience under Daylight Saving Time and for satisfactory scheduling den, composer and conductor for tie-ins and participation blurbs. radio’s impact is still dynamic, of the net’s “Game of the Day” series. RCA Victor records, but financing Competitive Claims particularly during the morning • a J Y1 f imIa nnorotl am TV/T AVirloir f aiii« nmnlrn 1 C rADfirtpHlv frPtU 9 W fl 11 Rtrpptpr _ . . . . .. sound is used to illustrate principles ordinarily limited to : a veepee. WNBK’s operation offers a firm presentation to AM prospectors now moving into TV. Shea oper- Yet, this does not eliminate the a f. es f rom a dual position as general 10 H fnr hftth Inn!,! ni’nOmmmiriff . . -.r • , particularly during the morning A1 me ^ ■ - a _ • M Jt A « Tr <■« 1 _ V w**«*AM uai UUUlOXiJ UUiXUR UlU lliuiiunb Networks A and B went into operation Monday (30), four, weeks is reportedly from a Wall Streeter James Hanrahan WEWS general hours, at meal times, when there Jor to DST. Other two divisions' become effective April 26, when with coal and shipping interests ma Cr r credited hi™ station’s are shift changes kt industrial V DST goes iuto effect. Plans' call for networks A and D JEastern and a , s Y a ude, Complex as TV nns jnnn in the eommunitv plants, and. of course, auto radio.” manager, credited station’s are shift changes at industrial Mountain-Pacific time zones) to relea*•Programs on .Eastern DST Beach who began shaping up t^ ‘she'a mkde'toc'e^uggcs'tions to schedules, with B and C reieasing programs one hour later. Programs proiec la^t April says The id^ pr ografhming and attempts AMers moving into Tv“ best position in the community plants, and, of course, auto radio.” .mi be controlled through a new control-recording center in web’s is as old as vaudeville and as com- A “« rs ■ iV i „„ortPr«? plex as television.” This coming to offer educational piograms witn “Don’t sell radio short, it can do N. Y. Q ua • weekend, Duram will begin pitch- m Public service field. With al- a sa i es j 0 b f or you with the addi- RCA topper David Sarnoff was nominated last week by President ing the plan to bankrollers in De- !^?nal nroerammine we^xceed v ? 01 J w TV you A s 1 ?J ould ext 4 . ra ef “ Eisenhower for tlie permanent retirement rank of Brigadier General troit and Cleveland, with a special y f ° rt mto our operation to ex- uS Sarnoff held during the war. Last year, Sarnoff headed a appeal to beer companies, auto other Cleveland TV outlet. ^ plore new avfenues. In building remission named by President Truman to try and work out econ- dealer associations, dairy associa- . The claim of best position was your TV^staff don t fail to integrate omieT in the armed forces. He is now a member of a simiTar comm^- tions. soft drink bottlers and de- instantly challenged by both Hamil- your AM personnel-with the one • JUnintPrt hv the President partment stores. On basis of present ton Shoa, general manager of exception of sales—ancT thus avoid sion appointed Dy ^ schedule, mobile star units will be- WNBK, and Franklin Snyder, duplication, and finally, start your A radio-newspaper editorial in the New York Post (26) is giving Sin roljing in the last two weeks WXEL general manager. TV operations moderately. Pick broadcasting flacks a hitter laugh. The Post sermon chided The New °£ July. „ Shea Pointed ^Channel Four s your programming for high audi- York Time! for failing to mention, «i a story on Rudolph Halley. . Bench maintains that no TV sta- "top merchandising success Sfory ence peate and work from those “Post columnist Barry Gray’s show.” Times has ref erred. twice to a j ^ on manager, queried so far has as reflecting the high quality and points out. toHin hrnnHp/« 5 i * I raised a squawk at the notion of abundance of local programming ■ .. - -_ nnst-micmlgnt rflUlO urodu • _ I n>i • t 1__1 A _ Al _• __ J.i. _ \ M ^Ka r(-ofiA*iV H7QAlrlir Alit_ l> fll raHin raisea a squawK at me nouon oi auunuaii^ ui P °Ti;e aRwave r flaeks note that the Post is none too scrupulous about shuffling schedules^ _ fit t in _the s ^ io £ S network station or program mentions ^hen hot nSws is made o„ once-a-month live starrer. He says put of 115.air hours, largest in the broadcasts, on such shows as "Meet the Press" or “Man of the WeeJ[," must incornorate '".oeal . , tODDers for WXYZ-TV Detroit ’ You must incorporate “local ... j lor instance. WENR-TV, Chicago, WMAR-TV’ talent in your programming,” de- — Continued from rape 59 , ^ a nr* changed the name of its counterpart to ABC-TV’s Baltimore, and WBZ-TV, Boston, clared Shea, adding, “local talent Ave., has a huge plant near the •*Aihnni” varies from “Caravan” to “Playbill ” but format will be the with an exec for an Indianapolis can bring that vital neighborhood Hudson River on West 57th St. Du- c lp lnitia ler fthe serS which tee oIf AprTTe^ video ■ station reporting, “I know flavor into your operation that not Mont has exec offices on Madison i ’ oi five regional advertisers in town only makes you a ‘community’ en- Ave< b ut program department and selected yet. who can’t afford to let their com- terprise, but permits good mer-- key s tudios are in its new E. 67th Number of the subsequent mrors have been set. Bert Lytell will pe titors get their hands on this chandising.” St. Tele-Centre. Mutual has its star in “Country Lawyer, adapted from the Bellamy Partridge novel, sponsorship.” Snyder cited the construction of main offices and studios in. its old Caesar Romero will appear m Passport to Adventure, while several Recruit Top Names I WXEL’s downtown studio as but 40th St.-Broadway location, but Gotham Tete Continued from pa£c 59 ,,, • n « J J A -1 i •« 1 II 1 I U1IJUV1 1.11^ WJIOVA UVKAVfii UUilJU VlUV/^O U11U ObUV.lVU Ail Itu Vfil* Caesar Romero will appear m Passport to Adventure, while several Recruit Top Names WXEL’s downtown studio as but 40th St.-Broadway location, but AM versions of plays on the Album" series will be done on the “ ec ““ '•» «"*** one step in the -$1,000,000 expan- WOR-TV is run from its new build- AM "Playbill. Among these will be Paul Douglas in Justice and i s i on program geared to greater ing on W. 67th St. WPIX is in Alan Mowbray in Colonel Flack ; topflight sho^kan’. Three toppers Io . ca J Participation in our overall the Daily News Building on E. Florence S Lowe Variety’s Washington Bureau has been named who have expressed willingness to P 1 °c,ram format. There is greatet 42nd St. Alexander, who . VtMtton.iveMty studiojvtee. Alan Mowbray in "Colonel Flack.” renearsea in w. x. tour days Dy ; topflight showman. Three topper Florence S. Lowe, Variety’s Washington Bureau, has been named wh° have expressed willingness i president of the capital chapter of* American Women in Radio & direct are David Alexander, whi Television. Mrs. Lowe, whose husband, Herman, is Variety’s bureau directed Broadway hits “Pal Joey . . . * nr i*. a i a i* on/I 4 < Ho7a 1 ofTfr ,, » PI *1 or»loe TinKir .» tion because of live programming,’ Situation, especially studio-wise, is further complicated through the chief, has been covering the Washington beat for past seven years. ana wazei i?iagg ; unanes uuDin, Others named to new officers’ slate for AWRT are vice-president, w ho produced “Pulitzer Prize The- Betly Doolittle, assistant to chairman of NARTB; treasurer Helen a tre’ on ABC-TV; and Eddie Nu- Coar, assistant manager of Joint Congressional Radio-TV Facilities; gent, who produced the ‘ Paul and “Hazel Flagg”; Charles Dubin, *** mcuiiumicu, m u who produced "Pulitzer Prize The- £“'« a . rol ; nd <l uaI !^. Programs re nfer,' 1 AT 3 r , _npir. -nd pj/iio at,,_ fleets in increased time sales. he maintained, and said prestige u<5e of theatres and other facilities, built around quality programs re- DuMont still operates from Wanar- »cts m increased time sales. maker’s Dept. Store, on 8th St., in All three outlets agree that addition to two theatres. CBS and sMretary.Imogene Putnam, manager of WCFM and to^’s sole femme Whiteman Show” on ABC-TV. sports and. news are generating in- NBC have theatres all over the station manager.' Nancy Osgood, head of femme, activities and com- Among the writers who want to ^Elf'anI W WNBR 1 " are utiUzing . pl ^ e ’ as does A5C * mentator for WRC & WNBW, NBC o. and o. outlets, is retiring prexy. - go Along is Bob Sphiller, Holly- WXEL and WNBK are utilizing R a dio-wise, most complete split t ii ■■■■■!. ■ ■■—I. .-.■■■ i .u- tvood scripter of Danny Thomas niore sports and news program- j s WLIB, which has its exec offices I I and Ed Wynn stints on NBC-TV. ming than WEWS. The Scirpps- on E . 30 th St. with additional stu- Omaha—Jim (Cottrell) Howard I vw I Each unit, composed of a star Howard outlet pivots its news d i os in Harlem’s Hotel Theresa on last week joined WOW-TV as an- I If rdCHClgC I an d supporting acts, will be ac- a round Dorothy Fuldheim, news 125 th St. It all makes for good nouncer. | * J companied bv a stage manager, analyst; WNBK hypos news around business for the hackies. anyway. - p -— 1 1 Contmued from page 1 , ... .*? -nvi loto ! Omaha—Jim (Cottrell) Howard ! last week joined WOW-TV as an- nouncer. TV Package. Continued from page 1 FURNISHED APARTMENTS 104 St. (2731 B'way) Modern Elevator Apts. Full kifehen and bath, ltt-2Vi rooms. Everything new. Immediate occupancy. Agent on premises or UN 5-5878. SECRETARY AVAILABLE Competent, intelligent, executive abil- ity, wide experience, college: $75. weekly. « Telephone: MO 2-2350, Miss J. Evenings: SA 2-5497 on mue rom age ~ camera director, script girl, musi- “Today,” noon, supper and late, inked, Music Corp. of America, cal conductor, seven fifst-chair mu- evening hours, while WXEL has William Morris office and General sicians, and a publicity man. Over- 11 to 11:20 p m segment A t.qI,, .ii acaiiro 4 tv night stand performances will be mto one of Clevelands top news- Artists Corp. have all assured TV made from the TV stat i on » s au ^j_ sports segments of the entire tele- Roadshows, Inc., of 4 complete co- torium or a remote from a local casting day. operation” in booking talent with , theatre. Each local bankroller will Television has brought one large the project Among the topliners j get a publicity-promotion kit and new advertiser into ffi-oadcasting:. whose agents have stated interest commercials will be integrated the banks of Cleveland During ra- ; B . _ . into the locally-angled half-hour dio, the financial institutions were in present negotiations are Frankie pro gram. Extra merchandising tie- strangers. Today, they form a Laine, Ginger Rogers, Dorothy La-" ins, such as truck panels, window growing time-buying element, par- mour, Marge & Gower Champion, displays, contests, and point of ticularly on cross-the-board public Gene Nelson, Jack Carson, Jerry sale hoopla, are paid for separately service program basis. Lester, Jeanette MacDonald, James by each bankroller, in addition to Industrial concerns, seeking em- Melton, Peter Lind Hayes & Mary the program package price. How- p i 0 yees, are also taking advantage Healy, Bert Wheeler, Johnnie Ray, ever, the project will offer gratis 0 f television and are purchasing Ethel Waters, Mel Torme, Nat cooperative promotions, such as sports news and participation (King) Cole, Jimmy Dorsey, Woody theatre lobby displays, music store soots ’ w • i t ir.ii: . . • i i 1 "HUMAN ENCYCLOPEDEA” Young man, well-read, well-informed, possessing enormous fund of general information, desires position prepar- ing material for husbsnrl-wlfe team In Radio-TV. Specializing in Human In- terest angle. Also wealth of material for monologist. Joseph Duncy 224 Sutter Avenue, B'klyn 12, N. Y. — RECORDING TAPE — Plastic B«se> New, Non-Spllced 3 reels 7 " 3 reels 5" its big... jt’s prosperous $I»5 3 3,373,000 ■yearly buying incom. ■ the WDEl-TV Wilmington, Delaware • market Represented by New Yerti Chicago Herman, Mindy Carson, June Valli, cards, deejay and newspaper pub- ■— licity. ' Beach sees some bankrollers ro- tating this live starrer every fourth week for 13 weeks with an existing weekly half-hour program. “In a similar way,” he says, “American Tobacco now uses its live high- budgeted ‘Jack Benny Show’ pnee a month, rotating with the filmed ‘Private Secretary’ on CBS-TV.” < The company’s “Show of the Month” is being offered to these markets: Baltimore, Boston, Buf- falo,. Chicago, Cincinnati, Cleve- land, Detroit,* Indianapolis, Kansas City, Milwaukee, Minneapolis-St. Paul, N. Y., Philadelphia, Schenec- tady, St. Louis and Washington. Prockter Bid to Throw Out 153G Suit DeniedT New York State Supreme Court Justice Louis A. Valente. iri a de- cision last week (28), turned down motions by Prockter Productions, Inc., to dismiss the $153,000 breach of contract suit brought against Prockter by three former employes. The trio—writer Abram S. Gln- nes, producer David Pressman and director Daphne Elliot—was sum- marily dropped last year, and 1 claims firm’s offer of later settle- ii«ag« 1«* Ang«f«* fan Trancli** '»ment is a concejs^qi\ $fj li#biUty* Because of the surge of TV, all Add 50c postage West of Mississippi VOGUE TAPE CO. (Dopf. V.) 118 Ble.ecker $t., N. Y. Selling Allentown, Bethlehem, Easton WLEV-TV Bethlehem, Pa. Delaware,* with {highest pef capita income of any state, is the heart of this market which also includes parts of Neiv Jersey, Maryland and Pennsyl-; -vania. Buy WDELrTV. for an, audience that buys. A Stelnman Station. MEEKER TV a<flHat* ffeproMofcd by ROBERT MEEKER Associates New Yerk ChU«»* Us Angeles Sen Frencisc* iciue