Variety (April 1953)

pfiknsff Wednesday, April 8, 1953 653 NEW ERA ♦ These are actual and authentic statements . We regret that space does not permit reprinting them in fulL GABRIEL ALARCON, Cines XJnidos theatres, Mexico—' “This is really tremendous enter- tainment. Your process is the friend of the exhibitors!” MRS. VAN ANDERSON, Richfield , Utah — , “Absolutely wonderful! It is the answer to the small town theatre. How soon can I book it?” DAVE BERSHON, Leimert Theatres, Los Angeles, Calif.—“A real shot in the arm to the industry. We are in business again. From the heart I can state that it is thrilling!” * LESTER BLUMBERG, Principal Theatres — “Wonderful! This is something 110 other medium can approach !” JACK BLUMENFELD, Blumenfeld Circuit — “It will prove to be the box office sensation of the year ! 0 ROY BREWER, Hollywood representative I.A.T.S.E. —- “It opens up a whole new field *for the Motion Picture Industry. I was tre- mendously impressed with the potentialities ; it holds for all phases of our business!” BILL CONNER, General Manager of the John Hamrick Theatres — “Words can't describe it. It's tremendous!” ROY COOPER and MARSHALL NAIFY, Golden State and T & D Theatres — “Far and away the most electrifying, picture %e have seen in many a year!” JAMES COSTON, Circuit Operator, Chicago —-“The most amazing and impressive inno- vation since the screen first talked!” EVERETT CUMMINGS, Cummings Theatres , Downey & Norwalk, Calif. — “A thrilling ex- perience and one which gives high hope for the future of this business!” RUSSELL DOWNING, Radio City Music Hall -—“‘House of Wax,' in ,3-Dimension with ,WamerPhonic Sound is an exciting experi- ence of great interest to all in the industry!” t JOSEPH ENGLAND, Gen. Mgr. Bruen Thea- tres, Whittier, Calif .—“It will iritrigue the public into a boxoffice bonanza that will re- , vitalize the movie industry for a long time to come!” SI FABIAN, President, Stanley-Wamer Cor- poration'■ —“After seeing it a second time, feel even more positive that it justifies all . our hopes about the future of this method of entertainment!” RAY GRUMBACHER, Esqtdre Theatre, Port- land, Oregon “It's sure to make boxoffices hum!” JOHN HAMRICK, President of John Ham- rick Theatres — “It's sure to do for sound movies what sound did for the silent screen!” I. H. HARRIS, Burley, Idaho— “Wonderful! Gives the public the entertainment they want and will acclaim!” » RAY HENRY, Vice President and Gen. Mgr. Inter-Mountain Theatres, Salt Lake City — “It will bring to our theatres the shot in the arm that means box office! It was simply magnificent.” DON HYNDMAN, Eastman Kodak Co. — “Very impressive, and due for great success at botf offices!” 0 EARL JOHNSON and JIM HAYMES, Isley Theatre Circuit —“The greatest innovation in pictures since the introduction of sound!” JESSE JONES, Jones Circuit, Portland, Ore- gon :—“It's swell. I enjoyed it immensely!” STERLING JONES, 7-Hi Drive-In Theatres, Minneapolis — “The exhibitors have some- thing to cheer about and something they can recommend unreservedly to their patrons. This is one of the greatest and most profit- able introductions show business has ever known!” * TED JONES, Western Amusement Company, Los Angeles —“A showman's Paradise! Tre- mendously realistic! The color was simply terrific!” JACK KIRSCH, President, Allied Theatres of Illinois, Inc. —“Unbelievably dramatic and exciting. It's the answer to exhibitors’ prayers, and the public will eat it up! Looks like the good old days of lush business are just around the corner. Warners have done it again!” A. KNOX, Salt Lake City, Associated 1 Amusements —“Great and wonderful enter, tainment. The public will fill our theatres! 1 !"l JESSE L. LASKY, veteran producer and pio neer of the motion picture industry —'Pul out the superlatives, because it deserve them all. It will bring a wonderful lift t business and will, I predict, result in th quickest growth in-the history of the indus. try. A positively revolutionary development! SYD LEHMAN and HARRY RACKIN, Ex[ hibitors Service Inc., So. Calif. — “Absolutely sensational! The new WarnerPhonic sound and the true 3-D Natural Vision are as great a development in motion picture present*' tion as was sound when it was first intro- duced by Warner Bros.!” BEN LEVIN, General Theatrical Co. —“A great turning-point! My congratulations to Warner Bros, who have done it again as they did in 1927.” HARRY MELSTEIN and HELEN MELLINKOFF, Gardena and Torrance, California — “We' like to have it right now. It is a wonderful) medium of entertainment!” FRANK MORRISS, Winnipeg . Free Press “That was a thrill! It threwSne for a loou I'm going to write a fine story about it tf airmail to my paper today.” AL NASSER, Nasser Circuit — “It's terrific! And what's more, it's box office!” *AL O’KEEFE, O'Keefe & Gamble—" The I've seen. Will do tremendous* business give a great lift to the industry!” DICK OREAR, General Manager, Common] wealth Theatres Inc., Kansas City — “Abso-1 lutely wonderful ! All I can see ahead is J| great -wave of ticket-buying enthusiast MRS. J. J. PARKER, the J: J. Parker Thit] tres, Portland, Oregon —“Of all the things! have seen, this is the most realistic!” HARRY RACKIN^ Exhibitors Service -, “Sensational! Beyond my expectations!, SANTIAGO REACHI, President, Posa Film!, Mexico City — “Forms a solid groundwork for a brilliant future!”