Variety (April 1953)

Record Details:

Title:
Variety
Date:
April 1953
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1953)
Leaf #:
000118
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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w - * ^cflaeaday, Apwl 3.9S3 *3Iouse of Wax/* first all 3-dimensional film to be produced by a major studio, uses 3-dimensional found system —WarnerPhonic Sound , developed by acoustical experts of RCA and Warner Bros. m Most exciting development since motion pic- tures began, 3-Dimensional movies now be- come even more realistic with the addition of 3-dimensional stereophonic sound. Born in the acobtstical laboratories of RCA, brought to perfection through the teamwork of RCA and Warner Bros, experts, the new system will be known as WarnerPhonic Sound and has its world premiere on April 10th at the Paramount Theatre with “House of Wax," Now, as actors move across the motion picture screen, even into the theAtre where y6u are sitting, their voices and their footsteps move with them. You’re right in the midst of the action ... To create this depth^KCA and Warner Bros, devel- oped a quadruple sound track system. In addition to the conventional optical track, WarnerPhonic Sound uses three more sound tracks on magnetically coated film* As action demands, voices come from speakers at left, right, and center of the screen—as well as from speakers placed at strategic points in the theatre. At the Paramount Theatre, twenty-five high-fidelity speakers will be used, matching the sound to the hear- ing power of the human ear. Development of “3-D n sound is another example of .RCA research and engineering leadership. It's so real that only hearing is believing . New York gets that opportunity, with the opening of “House of Wax," in WarnerColor, at the Paramount, April 10th . Radio Corporation of America World leader in radio — first in television