Variety (April 1953)

Record Details:

Title:
Variety
Date:
April 1953
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1953)
Leaf #:
000127
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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0 VcAiwdijr, April % 1953 ii. % n "PERSONAL NOTICE If the advertising party who wants to sell goods in 6,J£2,000 homes a week for only $7,600 in total cost, will cajl LO 4-8000 in New York, or WH 4-6060 in Chicago, he jean he accommodated immediately. Note: Compet- itors of General Mills and R. J. Reynolds need not apply. The telephone numbers in that notice belong to the Mutual Network — and so does the Multi - I Message Plan, which makes the whole thing ♦ possible. According, to latest available Nielsen data (NRI, Jan.-Feb.,’53),this five-program, five- V night Plan delivers a net, unduplicated audience of 5,192,000 families per week. At $7,500 a week, or $1.44 per thousand homes, this combination of effectiveness and economy is unmatched in mass marketing anywhere. Only three radio programs reach larger audiences — and they cost nearly four times as much. In TV, $7,500 will get you the same a \ a \