Variety (April 1953)

Record Details:

Title:
Variety
Date:
April 1953
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1953)
Leaf #:
000128
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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PtSsaUfSrr y.ilnceday, ApyJ 1953 Si r» amount of commercial time in the top two mar- kets-hut even if everybody there tuned in, you’d reach fewer homes. In newspapers, $7,500 will / buy a quarter-page in the top daily in the top 14 cities—but it would need a 69% ‘rating’ to equal 5,192,000 homes. And in magazines, Life’s & 5,300,000 circulation costs $19,200 a page. As noted, General Mills and R. J. Reynolds are already enjoying what the Multi-Message Plan does for the value of the 1953 advertis- IX ing dollar. If you sell anything fit for 5,192,000 radio hemes, other than cereals or cigarettes, the Multi-Message details can be yours today. % , Do call one of those telephone t numbers right away, won’t you? Ihe radio network with the PLUS and the PLAN