Variety (April 1953)

Record Details:

Title:
Variety
Date:
April 1953
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (April 1953)
Leaf #:
000274
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, April 22, 1953 The welcome mat is out in the "City of Homes 99 * Q In Philadelphia your message always receives a hearty welcome when it goes home on WCAU-TV. * Look at the facts. 2 out of every 3 families turn to WCAU-TV during the weekday daytime hours. Mostly kiddies? Not by a box top! WCAU-TV’s superior programing attracts a daytime audience of 55% purse-holding women—nearly twice the average of Philadelphia’s other TV stations. And it’s a big audience! For Philadelphia has a higher percentage of TV sets * o (over 90% of the families) than any other major city in the country... and nearly 80% of the families watch daytime TV during the working week. Conclusion? A timely one. 20% more national spot advertisers use WCAU-TV than any other Philadelphia TV station because experience has shown ... " Source: Philadelphia ARB, Feb. 1953. A y ' . * It 9 s the time to buy ,.•