Variety (May 1953)

RADIO RRVIRWS PUSSWtf Wednerfay, May 6, 1953 JOHN DERR—SPORTS Wrlter-produw^iwton Derr 15 Mb**.; Sun., 16:45 p.m. Sustaining CBS, from N. Y. This 15-minute weekly sports- ^ta l ?StatSl5ta*S^^ Arthur Godfrey »dlo and tele- AM sports director, handles the vision- shows, celebrated his 50th • •. _ « » • 0«.m « . .. . a «. _ rmn *— 1 A «j»i aJ SPOUTS QUIZ WITH THE EX- PERTS With Stub Molcn, Jim Burke, Er- - nie McM,. Skipper Patrick, guests 30 Mins., Wed., 7 pan. . THEO. HAMM BREWING CO. Prank Parker, singer on the KMBC-KFRM, Kansas City rthur Godfrey radio and tele- ( Campbell-Mithun) sion’ shows, celebrated his 50th There's plenty of room on the JV1VX OMvAtd Uli vw lA/l I UUADUAWtf V - * * * — ^ 1 m«V spieling which on initial show Sun- birthday on the CBS simulcast of program schedules of radio and TV day (3) included a rundown of base- - <Arthur Godfrey Time” Wednesday realm hail scores* an gpprftis&l of the ^ , * iUA „ » r 1 sports profitAM outside reaim • Kentucky Derby results, some (29), Parker expressed the wish that 0 f straight sports news or pl^y- ( golfing gab and comments on an Godfrey “would' be hack with us by-play broadcasts. Sam Molen, interview he had with Branch sooner than expected” from his sports director of KMBC-KFRM, matey, owner of the Pittsburgh lmpending operation. Parker com- Ja«SSgSriS rvtntpni^ n f nroOTam were di- men ^ e( ^ * bat * be association with i ow j n g among sports fans here. veSfied Enough t? please most Godfrey shows “is the highlight Show provides a panel of ex- sports fans. However, Derr’s style of my career.” Fw* ™uSit ^dentifv T^Dorts^ne? in his report on the Rickey inter- Godfrey, who will be 50 Aug. 31, ^nniitv 8 ^ppnrri ^muortant view failed to- hit home. Idea of said ^ schedule called for him fl 0 ^aU thet^le changing his voice when quoting to be at his Virginia home by that t ^ 0l ^?th Jim-Burke°of the Pirates* manager, apparently time; he hoped the cast “will come A Q S???f ft st ™Si h pvent? d^art- done to emphasize the fact that Jf ow ^ t o see me that day.’’ The JJje *^*0 Bp ?T 0 t ; the statement was a direct quote, CBS star explained that his hospi- I£ p nt p as _ rafis didn’t Register too strongly. taiization—for “new hip”—will ^four-man »Fpu _ * w i.a »»tAAi«M 4iiof * t«A nttii Up on top men in tnc ndci, lnciuciing J€$S - ^ ^Iv^Uitors afteT thl Ernie Mehl, sports editor of the wpik Godfrtv added half Kansas City Star; Skipper Patrick, KANSAS CITY BLUES Wdding ^d telf ^earnest! that sports editor of the sourest di- With Larry Ray, John Gibson he will be “watching the program Ji^onoi the AssociatedLj^form er MUEHLEBACH BREWING CO. closely” and will “have nothing %$$$**£ 0 ^time Kansas norm iTancac fSfv else to ao. rfUCW * - ° Morrnr at* "DOrlro Pnr- KANSAS CITY BLUES Adding and half in With Larry Ray, John Gibson he will be “watching MUEHLEBACH BREWING CO. closely” and will WHB, Kansas City eIse t0 do ” Baseball broadcasts are largely taken for granted by now, but the SPORTS ROUNDUP City Blues manager, or Parke Car- roll, present Blues general mana- ger, or a sports figure of similar package involving the broadcasts ^ith Roy Shudt, Hank Maloy, standing, as the third member. of the Kansas City Blues American others As show is now being done, it’s Assn. Schedule is one of the best 15 Mins.; Mon. thru Fri., 6:15 p.m. no snap for the experts, the cues evidences that radio hasn’t lost its MOBELGAS being genuine toughies. Yet when power. Package, underwritten for ^TRY Troy on expert misses, there seems to the fourth year by Muehlebach p Qhnrft veteran sDortseaster be little trouble finding the cor- Brewing Co. on WHB, is one of the a J? 0y fo ?“ u G ?’ Ttov sp ort^ writer^ rect answer from the audience largest in broadcasting hereabouts, Presents a listenable program for With but a feW tries, indicating the With a $70,000 tag on it. F^ew snonsor AnLuncer Hank widespread interest . in sports As In the past, deal alb to Maloy supplements with local and for the away games, And again, as r i es featured tapes of interviews selling beer for Hamm s here this in the past seven years, Larry Ray w hich Shudt made in Florida, summer (the brand, incidentally, is at the mike and vet John Gibson Ralph Kiner, Pittsburgh home-run also sponsors Molen on sports at the ticker. hitter, who started his professional newscasts). Half-hour session is The setup is pretty much a re- career in Albany, led off. Billy cent??' P Ck Ouin prise on what it has been for many Harrell, Troy boy, former Siena be scdd her e recently. Q years, indicating that the WHB- College baseball-basketball star «nnTTn?v*c wv'vvxt Ray-Gibson version of the games and now a member of Cleveland’s JJY BROraEK S KnfcF . 1n „„ is thoroughly acceptable to fans Reading Eastern league team, fol- ^ dam * hereabouts. By his handling of lowed. An on-spot exchange with ?• Viehman these games, and other sports a Florida alligator farm team piv- events in the area, Ray has come oted the third origination. Thure. (30), 9.30 pan. D H?° u ^ho^ Fou 1 rth P\°^ m held .? artic T ula £ ^Gripphig^rama, stirring sacred ers m the midwest. He upnoias appeal: interviews with Jack an 5i cnntr nn j pnf*rn<;qim* that Position with an up-to-date Burns, manager of the Albany E. SwStive skillfully Mended made store of statistics, keen perception L . club; Charley Young, sports edi- ^ Brother’^ 'Keepe?” an in- of the game and ability to carry it tor of the’ Knickerbocker News, S niHne and factual ra<5o presenta- Sus°wm e attest 618 ’ 83 5^ t n exceUentgroadcaster; Dick ~ “ ct 0 fUTm^canio ings will at test Qum. Walsh, s.e. of The Times-Umon; for hig fellow man It effectively Kerby Farrell, Reading manager, i aunc hed the annual Jewish Fed- THE WGY TRAVELER * and severa ^ Albany players. eration Appeals iii Minneapolis, With T’nrwh cmiirPK Shudt probably can not be ex- st. Paul and Duluth. With £nocn bqmres pected to match consistently that A highly professional job, the 15 Mms.; Mon.-thru-Fri., 2:45 pan. group, but digging will find rea- show reflected great credit on pro- ^ataining • sonable number of interesting ducer-director-writer Ed Viehman, WGY, Schenectady guests. Wide experience gives him a WCCO staffer, and all others WGY, which has consistently alertness in questioning and poise who played a part in its prepara- kept the regional and small-com- in commentating; acquaintance tion and performance as well as to munity touch in 30 years of broad- with sports celebrities as well as the CBS station which donated the casting, is presenting a new pro- local people stands him in good time, and its personnel for the gram to emphasize this. It features stead. Voice is clear and laughter good cause. Affording entertain- Enoch Squires, veteran radio and is infectious, while writing style Is ment as well as being informative, newspaper man, in tales of unusual sufficient. Some of the so-called it carried the Federation message folks within the General Electric feature stories may seem too pat. to the public in a most praise- station’s listening area. An elab- Maloy, strong though slightly worthy fashion, orate air and press teaser campaign throaty of voice, is a competent With Cantor Lawrence David- preceded Squires’ debut as “The mikeman. Commercials do not run son’s thrilling singing or moving WGY Traveler,” The onetime | overboard, vagrant is understood to have done somewhat similar programs else- where^ It is a quick, chatty, offbeat block, whose strongest appeal prob- ably lies with older and smalltown Jaco. Logjam j instrumental music frequently em- ! ployed to embellish the intended mood, various phases of Federa- tion activities were dramatized, the roles being commendably acted by a locally recruited cast. Also, __ by a locally recruited cast. Also, ably lies with older and* smalltown 5sssss Continued from page 24 out of the mouths of a number of virtues of S the r sknpl I e P Ufe 1 an S d the o^CBS^and^slot^'^ur^Plav Pe^on^'dialere*’heard first hand ^ di Sf1torils ra t r mStir m o e r «fne-for “Your Hit Parade.- But S& editorial tinge. He seemed, in the tlus gives-the sponsor a chance to ly, Viehman, ace WCCO staffer sketch of a sprightly 9-year-old weigh the effect of one show in Cedric Adams and N Federation of- Lake Placid mountaineer, to load another time, on another network, ficials traced the Federation’s his- it slightly against “city sports.” Probably other sponsors as well tory, detailed accomplishments and Squires’ tale about “Mother Lav- are in the experimental mood, and explained the drive. Rees. ender” came across well. Jaco. are deliberating their choices care- ——■——— — . — fully. At NBC, one piece of upbeat Til SaI OuIDIII news is the summer continuance B * wHijiut of Revere With “Meet the Press.” . .. continued from page 1 = - - ■■■ ■ However, there are wide sponsor gaps to be filled for the summer— year, if not 10,000,000, is practical- IN NEW YORK CITY ... Sam Kaufman, of the NBC press department, will write the radio- television resume for the 1954 edition of Collier’s Encyclopedia for the fourth straight year . . . Herb Sheldon to emcee the Artists Equity Ball at the Hotel Astor, May 15 . . . Jeanne Sorel wound up a run on the CBS soaper “Aunt Jenny..” .... Key. excerpts from the cam- paign addresses of Adlai Stevenson have been edited and narrated by NBC commentator James Fleming and will be released in an album May 15 by RCA Victor. Album will be titled “Adlai Stevenson Speaks.” . . . WWRL signed a mutual promotion agreement with the N. Y. Staats-Zeitung, German-language daily newspaper. Edith Hick, station manager, advises that WWRL now has tieups* with more than a dozen foreign-language papers. „ Jean Hersholt (“Dr. Christian”) due in town today (6) for a six-week visit . . . Daniel J. .Vilardi has joined George F. Foley, Inc., as eastern sales manager of its film department . . . Helen J. Sioussat, CBS Ra- dio talks director, cited for outstanding service to Crusade for Free- dom ... . Red. Barber profiled in the current Cosmopolitan . . . Kenneth (Larry) Lowenstein, former publicity director for WINS, N. Y., has been appointed assistant publicity director of Benton & Bowles. He will assist director Dick Bellamy . . . Stan Freeman, composer- pianist, who is on NBC five mornings a week from 6 to 8:30 a. m, on the Gene Raeburn Show, and who has his own disk jockey show from 10.30 to 10,45 a. m, Monday through Eriday, is now doubling into the Blue Angel, N. Y., nightly, getting little sleep. Mutual commentator Henry Gladstone returned from a month’s broad- casting junket in Europe . . . Ted Brown, WMGM early morning dee- jay, and his wife Rhoda, address the alumnae of the Advertising and Selling course of the Advertising Club today (Wed.) . , . WHLI, Hemp- stead, offering a radio course in boat piloting ... Sam Taub, WMGM sportstaster, elected first veepee of the Sports Broadcasters Assn. . . . Hicks & Greist agency moving its radio-TV department to new quar- ters ih the Graybar Bldg. . . . WOR commentator Fred Vandeventer’s Sunday newscasts air a half-hour earlier for the month of May . . . Deejay Bill Silbert writing material with scenarist Marvin Wald for the Berkshire Country Club’s Decoration Day show . . . Renzo Cesana, “The Continental,” waxed his second album for Columbia. Robert Mackall, onetime program manager at WFMJ, Youngstown, joining Public Relations Management Corp. as an account exec follow- ing his discharge from the Army, where he served at First Army public relations headquarters and as Fourth Army Radio & TV officer . . . Martha Deane originating her WOR broadcasts this week from Abra- ham & Straus department store in Brooklyn . . . Henry Barnard ap- peared oh “My True Story” and “The Adventurer” on WABC last week . . . Fred B. Cole, celebrating the seventh anni of his “Carnival of Music” on WHDH, Boston, threw a cocktail party Monday (4) in N. Y. at the Park Sheraton . . . Stan Pat, music director of WTNJ, Trenton, who also operates a theatrical agency in N. Y., signed song- stress Nancy Steele to a personal management pact. She sings on the nightly “Bill Silbert Show” on WABD . . . Thomas P. Reilly, formerly with Ted Bates agency, has joined the media department of Foote, Cone & Belding, N. Y. Frank Brieff, New Haven Symphony Orchestra maestro, will conduct the NBC ? Summer Symphony Orchestra in two programs May 9 and 16, his first appearance as director of the NBC, in which he played viola for many years. Orch takes its annual vacation the next two weeks. James C. Douglass has been appointed to newly-created post of director of radio and television at Ted Bates & Co. He was with Erwin Wasey & Co., as vice-president in charge of radio and television . . .Leonard Meyers, music editor of the NBC Press Dept., will leave for Europe Saturday (9) for a two-month visit. He will spent most of the time in Italy, where he expects to visit Toscanini and Cantelli, NBC’s conductors. He also will send articles to several music ipiblica- tions here. . Seymor Siegel, director of WNYC, N. Y., returned Sunday (3) from Paris, where he spent a week as U. S. rep to the International Univer- sity of the Air. Twenty-four countries were repped there y . .John J. Conway,, Jr., with NBC in New York, will marry Joan Mary Dollard, of Albany, June 13. Galen Drake given distinguished service award from National Assn, of Mental Health . . . Homer Fickett, Ed Byron and Doris Quinlan spoke on radio acting before American Theatre Wing group last Mon- day (4) , . . Jim Campbell, ex-WBBM staffer, joined ' CBS Radio announcing staff. Joe Hasel of NBC has been elected president of Sports Broadcasters, succeeding Don Dunphy of ABC. The new vice-presidents are Sam Taub, fight announcer of WMGM, and Guy Lebow, of WPIX. Len Dillon, of WFAS, is secretary, with Bob Allison, of Voice of America, secretary . . . Jim Campbell, free-lancing in Chicago—doing acting, announcing and narrating—for the past three years,.has just started on the CBS TV-AM announcing staff in New York. ender” came across well. Jaco, MUSICAL MEMORIES With Pete Stevenson 15 Mins.; Mon.-thru-Fri., 1:15 p.m. EMPIRE MARKETS WPTR, Albany TV Set Output Continued from page 1 , JL, A AAlUfiUJ — — — —-I- * ,1 » New small-budceter comes over am °ng them replacements for “Mr. ^ a sur ® t! l lng ’ a^ew smau pucigeier comes over P _ pripr _ „ R AVnnlHc Mp+.Ic The first-qua « Peepers” with Revnolds Metals The first-quarter output this the air breezily and briskly, if a peepers, wun neynoias meiais nearlv innn nnn sets hit loudly, under the sure euid- taking an eight-week hiatus; “The ^? a , r was nearly i,uuu,uuu sets ance of Pete Stevenson, recent ad- Doctor,” with Procter & Gamble higher than the production during dition to WPTR staff. Transcribed taking eight weeks; “The Voice of tbe sam f period of 1952, and also tunes of a particular year are fea- Firestone,” “T Men in Action,” exceeded the previous record tured on each broadcast, and a tel- and the first half of the Milton first-quarter turnout of 2,200,000 ephone call is made to a home for Berle hour (“Break the Bank” is sets in 1951 » according to the identification of the “Souvenir” set for the second half). Radio-TV Manufactures Assn. number. Quiz is double-pronged. Mp o nw v 1 n P ’hnr w o Prospects that radio production Contestant is also asked to name J®?.™Jfi?. ?* ut ® this year will be the highest in the item currently feature dis- P 00 ?^ s ^. mei \ 6ucces ® s t°yy. five years Is also seen from the played by the supermarket chain. which it s Pomted out that (1) RTMA quarterly report. Output of -Payoff Isa basket cl groceries val- total .JV radios^ing J/period t ta||d Program is listenable; it might millioi ? s more homes (some in 0 f 15,000,000’ sets annually. The be more so, for some listeners at new markets) are watching an i n d us t r y fi as no t produced this least, if the volume were slightly ay e rage of almost four hours daily, many s i nce 1943 when Dro . reduced and Stevenson’s tone took tbere is improved coverage by duc ti 0 n hit 16 000 000 units P on a quieter, more intimate tinge, many NBC-TV affiliates, and (4) SStSlv J Jaco. sizable savings in time costs can Dr Te^t • S’ be gained through NBC-TV’s 52- dios^ with EM rtirJifn Dayton—WLW-D, which has been reduction° U ?OT "the^lf tured ln the three - month P eriod operating’on Chahel 5 since its on for the 13 summer totaled only 50,701 units, plus 23,- beginning March 15, 1949, changed 771 TV receivers with FM facili- ty Channel 2, April 27. Later in Booklet is Intended as a shot in ties. At this rate, the year’s FM the Summer, WLW-D will increase the arm, which both nets agree output will hardly equal one week’s its-power to 100.00,9 r iyattf.f al) the 1953 sum W ,sit^ ift#?. AM set pr^i^n *?* , uT IJV CHICAGO . .. The WBBM all-night disk jockey show with Jay Andres will feature light classics and few pops . . . Frank McGivern setting up his own shop ... ABC flack Ell Henry returned to his office following his operation at Elmhurst Memorial Hospital . . . New assistant general manager at Zenith Radio Distributing Corp. is Thomas B. Stone . . • Jack Kilpatrick added to the ABC Central Division ad staff. He re- places Gene DaDan, who has gone to Michigan to announce on a local . . . Rober J. Ross, of Olian & Bronner/has landed the United Packers- | Red Crown account . . . “WBBM Was There” moves to a mid-day slot on Sundays . . . Keystone Broadcasting System has added 12 new affiliates in the south and midwest . . . Fairbanks-Morse to bankroll the WMAQ “The Nation’s business.” . . . WBBM’s John Harrington has picked up three new sponsors for his news-sportscasts . . . Betty Turak, ex-WWCA, Gary, replacing Joan Sheridan, of WIND continuity ... Fahey Flynn moderating the Chi Jaycees “Traffic Safety Luncheon.” WIND’S new. librarian is Evelyn Aron . . . George Stone's sustaining “Promenade Concert” moved up a half-hour to make room for WMAQ’s ‘Faces in the Window” . . . George Cook joins WIND’S “Bright and Blue” show . . . Patrick O’Riley, WBBM staffer, to do the oldies on a Monday quarter-hour titled “O’Riley Remembers,” bankrolled by Morris B, Sachs , , , Clifton Utley to newsgab a five-minute strip in the WMAQ 9:30 p. m. slot . . . WIND issues its first new rate card in 3V£ years June 1 . . . Bergen Evans to do an English “Down You Go” via BBC on June 18. IN PHILADELPHIA . . . The Benedict Gimbel, Jrs. (he’s president of WIP), are on a Holly* wood vacation ... Edward A. W. Smith, formerly with Edward Lamb Enterprises, at WIKK, Erie, Pa., has joined the sales staff at WIP . • • Sportscaster Herb Carneal, former sports director at WSPR, Springfield, Mass., has joined the KYW staff (4), to start a new five-minute weekday series featuring tops sports story of the day . . . WFIL-TV’s “Science is Fun” program, regular Wednesday feature of station’s “School Show” series, received certificate of merit from the New Jersey Science (Co^tJjjued on page 34) . > «J v l *r