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Robe’ Making Too Much Money? Columbus, Sept. 29 \ ini of other people are talking loo much besides Sam (ujld- itnhcrt A. Wile, executive secretary of the Independent The- tit* Ohio told his e.xhibilors last week in objectini; to n'Mnis of daily grosses of ‘The Hobe,” which has been appear- n'.',,, !l’e daily papers. "iti 'ht now when we are about to embark on anollier campaign I,, tiir taxes.” Wile pointed out in his weekly bulletin, "and in , jfu places local taxes are still a problem, it doesn’t make sense l(.i- II' to «loat about our prosperity in terms of figures Numbers ,,i ;,(iiiiissions. percentages over usual figures, etc., would do just ,, ui ll and not leave $35,000 daily grosses dangling before the e\es i'p ^uili iH'ople as Secretary of the Treasury Humphrey and cei- t, fi ('((Mgressmen.” ‘Basic Marketing Network’ Aims At Mornings in Closed-Circuit Theatres ( ipu 1 MacDonald & Co.. Hie s.li' i..o'iiltancy and promotion firm plans to sell regular 1)|> .r4 events to film theatres as ■t ..•lotnl feature" were detailed l,a veik. will separately promote jl„- IIM- ol theatres during the iiKimii'g hours for closed-circuit s.les meetings. The 36 regional ot Cappel. MacDonald will lie u^d to solicit corporations likelv to u.sc closed circuit as a nu'ituiiii lor iiandling sales and otliei meetings. F*romoters are .speaking of organizing a "basic marketing network.” consisting of the key cities where most pros- per i.ve sponsors maintain field (iffiees They also plan to deliver Dthei markets on a selective basis. For its closed-circuit activitie.s, C’apell. MacDonald has formed Tliealre Television Associates, a siihsiiJi.irv which will ^e headed l)\ la () Ho.scn, former Ineatre TV l atiMiItant of the Fabian theatre (liain. TT.A. according to Rosen, hojies to present theatre TV'’ events on a regular basis, a factor which will enat)le the company to pay all long line and local loop charges. While boxoflfice events will be sold on a per seat charge, TTA aims it» set up “rate card rental charges’ for commercially spon- .Allied and public service meetings. Till* 1 filial rale, one for sponsored 'Continued on page 20) LOEW SEEKS DIVORCE DELAY l "fu s. last of the last top film r'lipdiations called upon by the leder.il fJovernment to divorce iheatre chains from pro- <Ui( liitii-disiiibulion. wants to hold mil itn the split a little longer. *>K<) l*iramount. VV'arner Bros, iml 2inh-l’i)\. at varying dates "^'■1 the past few years, con- their corporate hreak- 1 n Ifi terms of its antitrust de- i.oew s has a deadline of '' l!).')4. by which to transfer al. (»t iu theatre assets located in I'f I s to a new corporation. In e\( mnge. I.oew’s will receive the « ipit il >!()ck of the theatre outfit. i)f<:vi- tuiHier provides that by which is exactly one f.ir iniiowing the divorcemrnt, > will deliver to its .stock- I mif , the stock of the new' thea- '■ mipany on a pro rata basis, t'du* could be given for this k d^^^rihution if Loew’s shows '' ‘t is unable to divide the "-•‘Ml corporate funded debt j ‘ I 'lie new* theatre circuit, or if ' and the theatre company otherwise start off with “a ' ’ ihly prudent financial posi- 'Melaty complications have set j , intimated, and Loew’s ^ ‘ on asking the N.V'. federal , 'o extend to Aug. 31. 19.’)4. ^ 'dime for splitting with I’le ' llic.-iircs. That would he • allowance ot elo'c to onth'. ' fi'cal \ear ends on .\u:?. ' ihe split on that dale ■ ’ n.ofe simjilified. Fast Release on Combat Feature Made in Korea I Hal Wallis trekked into N. Y. from the Coast over tlie past week- end to confab with Paramount homeotliee execs anent release of ' his two new productions. ' Wallis and Par plan a sjicedup job in handling “Cease Fire” to capitalize on the 3 1) pic’s timeli- ne.ss values. Although the film was wrapped up only a couple of J weeks ago release is set for Novem- 1 her. consequentlv sales and ad-pub I plans must be ma|)ped pronto. "Fire” was lensed in Korea and focuses on combat patrol activity on tlie eve of the truce signing, j Other Wallis entry is “Money I from Honu?.” Dean Martin-Jerry j Lewis comedy, also in 3-D. Ocn- I eral release is set for February 1 but f»ar is booking one-shot eu- I gagements for New Year’s K\e. j ACT Exec Urges Govt. I To Limit Importing Of i Yank Pix Into Britain London. Sept. 22. j Coincident with Anglo-.Vmeri- I can negotiations in Washington for I the renewal of the monetary agree- ment. George H. Klvin, general sec- retary of the Assn, of Cine Tech- ■ nicians, has urged the British gov- ' eminent to limit the importation of American films into Britain. j This, he contends^ould lead to a , reversal of the quota position ancf I would permit local studio.s to work ; at full capacity, making it neces- • sary onl\ to import American and other foreign films to make uj) the j total number required to fill Brit- isli screens. F.Ivin asserts that it is wron'» to I assume that the monetary pact is in any sense a freezing one as the public has been led to believe. This is because, he claims, all British earnings of C. S. companies are, , under one channel or another, transmitted to .Vmorca. He quotes an authoritative source that, of last year’s earnings, a little over .'SOO.- 000 pounds I $1.400,0001 remains unremitled or not expended. Harking hax k to the discussion at .ACT’S annual meeting earlier in the year, Klvin comments on the fact that American-sponsored films, produred in Britain, draw their share of the Kady levy although the fund supi)o.sedly wai estiib- lished to benefit native British production. He also (barges the government, because of j)ledges given during negotiations, ol fail- ing to operate its traditional pol- iev on the emplovnient of foreign technicians. Claiming that there had been at- tempts ‘prevented by .strong trade union action' to make films which would qualify for quota, hut which would only employ a handlul of those who normallv work in the in- dust rv. FHvin comment'^; ‘ It is sui- prisiiig how attached American film prodiiccu ' c.iji hecoMie to (’an- ada, .Xlrica .\ii-tiMli;i and other 'part' of iIm- i'ri'i'ti (’ommoriwcallh when l(io[)h(ile an- lequiied to •vjde the inienti'm ol the I iliiis • Act.” [Amo DAIIS six to eight weeks to go. hut il’s already apparent that IP.kl shapes as Ifie ozoneis’ biggest .md most profitable yeai .A number ol the ouldoor silu.i- tlons this .vear h.is risi*n to t lose to 4.000, wliieh is aiioiit .h')') more tli.in were operating at the end ol the last season. Heason loi tiu* inereasi* : in drive-in pooulaiiiv is twofold 1. The public has le.lined to ac- cept them. Where o/otuM'> once predominatel.v alli uteil voung couples out on d ues, toda.v Ihev hold appt'al for the entire familv. |2. The move no in piiKliiet, with many drive ins asking for an got tiig first rim pi\ I'la.vmg liliiis sooner has helped .UUmdaiue. 15-‘2l)'f of |{pviMiue? Ozoners are lieioming mere.is inglv important in the di-lrih , scheme of things witii several lom I panics reporting tii il tlie drive ins account for anvvvheie hetweeii 1.5'; and 20'< ot their revenue. Com (larison with last year isn’t realistic because the miiuoer of silu.ilioiis is up by so mueii and the new pro- portion of thooc plaving first-run. During the current st'ason, many of the outdoor situations hookml 3 D films and. according to circuit ' execs, did very well with them. I Very few installed w ider seri'cns I (Continued on |)age 24' McCann-Erickson Loses Cinerama Advertising; Some Special Angles McCann-Kriekson agency has lost the Cinerama account after j winding up one .vear. Hereafter j it will he handled h.v the Monroe i Greenlhal Agenc.v. A former film ! company executive himself, adman ' Greenthal has handled Univer.Hal Pictures and other producer ac- counts. Cinerama’s ad-publiclty , chief. John Joseph, meanwhile is spcncling most of his time between ■ Philadelphia and Washington, the : next openings 1 Although the famous and much- ! travelled ‘’red carpet” will cover ; the sidewalk in front of the thea- I tres on opening night, in general 1 the exploitation and advertising for “This Is Cinerama” will veer from the Manhattan approach in favor 1 of more “do'.vn to eaith” slants. I John Joseph has been setting up ; telephone switchboards to handle inquiries in each town. No tickets are actuall.v sold h> jihone, that be- ing im|)raelieal hecau'C of the haz- , arc! of ducats hi*ing un|)i( ked-up at show time. But iiupiiries are im- portant due to the public being confused about all the various I widesereeu sv stems. 3-1) and so on. In the opening week at (’hieago. Jo.se|)h reveals the sw itchixiard checked o\i*r.H.OP') questions Part road show, p.u i novellv. part mov ing pictme, ‘ I’liis is C’lne- rama” has some iiiuisual astn'cls, I exhihitor-wisc. at Hu* start of its I second year F'irst. is the ixilic.v of skipi)ing Fridav matinees in fa- vor of two periorm.inces Friday I night, now the lug nighf out in a countiy increasinglv on the five- dav work week Second, tfiere is no fixed number of |>erformances. j unusual for a road>liow C’in»*rama does 14 to 16 aveiage a week. Various managerial polieii's are en- forced with regard to the quality ami priring of Ix'ver.'iges and can- dies and. it is luov ix aliv e to note. th<*re is a total ban on popcorn Stanley Cortez Gets $5,000 1 Los .Ang-‘li*>. Sept 2!). Judgment of $.")O')') phi-. 7' f in- terest was awarded St.inliyv Cortez, cameraman, in hu suit against Film fJrouj) helore .ludge Bur- di'lte J. D.inieK in Siqierior Court. f)rigin.il suit w for $30,000. Cortez declared tie* rlefendatit hired him to go to Indii for a picture that ri ver v\i- |)r<xlui<d and negtectv'J to jiiv l.im fr>r the » deal. ♦ No Capitcil Outlay For TV Equipment; Exhib Convention Will Get Details Friedloh-Racher *rntame(r ("Scoping in So. Afrkii Hollvwopil. Sept 2t) 'I’w etil let h-Fo\ h.is txmghi I n I.lined” from Bert Friedloh .uul William .A Bacher ami as'igncd till' pair to co-piaxliiee It. 1’hev li.ul uriginallv jilanned to make it .is an indie for 2(>th-Fox lele.isc Piet lire, li.ised on the HeJga Mo rav novel, will he filmed m (’iiie- ma.Seopt', starting Keh lo Si tied iile calls for 80 dav s in South .Alrica ami 2i) d.yis mi the home lot. Au.ire that the adv.incement of tliiMln* television .is a regular and P'olilahle medium is lx*mg ilel.ived I* i!fo l ick (d a sullieieiil numhi*r ol i losed-i irciiit eqiiippi'd liousi*s, i’.ox (tfliee 'relev isiHn, Hu* Sul C.ie- s.ii Milioii Mound oiitlil, is l.iiuu'li- iiig .1 polu'x lit in.ikiiig .iv.iil.ihte r\ in .i.dl.it loMs ;ii no eapd.’il out I i\ to lliealies I’l.m will lie mil lined to exliihs lt\ v eenee \\ illi.iiii llox ii olio at .Mliod .Sl.iles’ con- \ i’ll'loll in I’o-.lon ()cf .5 7 Theu* will 111 - scpir.ilr df.ds loi l.ngi* ind 'mill tlieatiO'- I’px (Miu'c ’Fell, ttosensohn in- dii lied will provide |•l•".lll.lr ItCV III l.dliliom , For l.irge houses. Closed Circuit Theatre Football Ballyhooed By Local Radio in NYC Three theatres in the New X’m k melropolil.'in area which will i arrv Box ()f(i( e 'I'elev isimi’s closeil-eii eiut telecasts ot Noire Danu* grid contest' starling Ocl. 17 hmigid spot annmmcemeiils on WABC . .\. V . to stimiil.ite advance s.ile' for the Satiirdav afternoon games Spots were aired last Saturdav I’Jfi' (luring the hro.ideasl of the M)- Okl.ahoma lilt. Deal was a (o-op j arrangement with HOT whieli I placed the .spots on tlie local .\B(’ j outlet. ' Theatres included Waller-lleaile’' .Ashury Park. N. J . house ami (’entury (’iiT«iit’s Pros|)eg| and Ma- rine in RrookI.vn, 'I’otal ol ten spots were broadcast by Han v Wismer who. ineidenlallv. will I also handle the upcoming elosed- ! ciieuit grideos. I With the first grid contest, M) versus Pittsburgh, two week-, oil. BOT to date has signed milv 10 theatres for the clo.se(i-cii( uil tele- casts. Before game time, outfit hopes to have a total of L5 to 18 tele-e(|uipped houses in the line- up. BO’T execs frankly admil th.d I thev don’t expect to make com wilii : the limited theatre lineu|>. Imt have indicated a willingne''S to ex- ! periment in order to gel the me- dium rolling on a regular basis I They feel that if the initial resiill' I are favorable, other Iheatn-s will, I join the f(>(>tt)all parade m due ,i time. FK>'r has also run miIo a dif- ferent problem. Several houses, originally interested in the giid I telecasts, dropped out when Ihev ; completed deals for the showing i of 20fh-Fox’s (’inemaSco|)e ‘ 'I'he j Hohe:” Theatres fell it was eeo- ; nmiiicallv unwise to dro|) Hie film showings for the .S.ilmd.iv aller- noon telecasts. reiiiPi in'! perm.meiil uisl.dl.i'ion>., I'liMlre will p.iv Hu* cost id the ei|iii|imeiit |di|s i M s I .1 I I ;i t i o il i liai p-, oil .1 per lec h.e is 'l liiislv, l.’oi^i dim s.iid llie.ilres e.iii , mini ll/e till* CO I over a long |i ■'iixl p.iviii:; loi the eipiipmeid eiil III prolit' ohi.’iiiied from Ike pi esenl al ion o! elo'ed eireiiil I v<-i I The pee ii- e cost-,, he said. Would lx- nominal and would lie crediled to Hie exidh toward eveiiliial owiiei'liip ol the eipiip ment Iteiilal Basis For sm.ill house', not reqiiii iiig permanent iiist,all,dions, speeially- de'i'pied pm table e (| n i p m e n t would he provided sirietl.v on x lieiilil basis. There will he m» iii'lalkitimi charges for these sel.s', Ito'eMsolm said. Latm'. he iqiii- c ded. are ideal for houses .seat- in'! n|) to 1 , 500 . I’lie'e small set', Bosensolm pointed out. wmil /1 give theatre TY Ilexihilitv and would enable tlie t>r.-'entalimi “of any kind of show anv wluMe” The rental cost. In* s.iid. would he “as near to $100 pel n -e as possible” He said Bf)T ii.id Mo idea ot profiting from the l>ei immenl or imrlahle iiislalla- liolis, hot would provide the <‘(|uip- meiit al (ost in order to advance tliealre lele\i'» 4 mi. DROPS COWBOY POUCY FOR IMPORT Alter nine veai ' of s|x-( ializiiig in we.lerns and other lv|x* aeliori t»ix. Hie Br.iodt circiiil's New Voi k 'I'he.jlie iBroadvvav at 43 ' is going fit I run House kii ks (dl its new polic' vvilli Hie llali.in lilms Fx port release, 'I'he Ydiing ('arii'O” and 1 . expel led to erv e ;is a I ime-i Sqnate •Itovvia e, tor olliei II L dm No More Kentinjf .‘M) Fhoto;*:raphie Fquipment Hollvvvrxxl. .Sept 2!) M f. (Jnnzhiirg, head of .N iloral \‘ision (’orp . stales that Ins con.- pariv will discontiriu(> renting 3 I) , iiliotographic eipiipinenl to studio- and prminclion companies A' a result ol this ( hange of iiolicv tin* firm has jnil up seven unit, ol 3-1) iCqiiipmenl for sale, (*n oi liefoie Se|)l 30 ■ Because of the large miomit of 3-1) eipiijnnenl now in pos.e.non .of the major sludiO' and olhei ' (iiinztiuig explained, ‘it i-. no longer econmnicallv lei'ihle |oi n. to maintain Hie (o.llv 3-1) -eivne terpiiied to meet Olir liigli piefi- 'ion staml.ii(J-.” ’I'he polic.v (hange will mil affecl I .\\ (,”s sale ol I’olaroid sjiei s noi 'the activiiiC' of the Natural \ i»ion 'I’healie FquipmenI Co, mu' the Natural Sound Cot p Fquipment for sale include, sound blimjis. mounts and the ar • , companv ing optical systems, eight I new Mitchell c.imeras and other items. This tvpe of ecjuiti- ment w. | used in ffie filming of ‘Bvvana Devil.‘House of Wax" "’riie Chaige at Fi'athei. ’ '1 to- Moonlighter .” ‘ Fm t 'l l” '' rop ‘■Bpnana.” “DeviFs Caiivon” .and k .Magog,” cuiienlly in produclmn. Ite.i mi foi the switch cited l»v' B in.iid M Br.indt, ow nei opeialor o| the .New York, i. 'the pM-*i'nl ,< iHitv of Bioidvv.a;. thejtie . iniv le.all' eqiii|«p'-d and ad<-fpi,ite !■ lo( ileil t(» oiler piop"! pie (-11 I at loo of the he.iv v existing li n k lo ' ol good |»ict me. It ' poinlefi mit, |f»o that noil', wood ha. heeii sweiviog awav Iroto tin- kind of luv tlie New Voi k h.i ■ long hei-n 'how mg .and that then- I, a '!if*ilage in N \ of -oit.dth* iitie onllels when- loiei'n film- f.m 'ef, |c do ' ll for r ,,t(-nfh'd loo,. III.- New Y Ol k 'Iheatre i-. .a (»')'( 'e.itei ft W a hoill in I'tff on Ito- it<- ol til" (leoii'e M ( (ihari 'I he .•lie V. heie I tie |egil s'lUg amf daiiii- man ajipeaiefl m -.nch hits as ' 1*1 line 'I here Wa . ’ and (i I Kn ti (^oK-k Wallingloi d’' Judgment Vs. Polimer Los .Angeles. Sept 2 ') Mo'. aid .1 Cirfii ..ereetuM Iter, w;.' .1 w.ard'-d''a (let,mil judgment ol .$(» h'lU in Su|*ei mr C'mn I a ^iiii I Itn hat d K I’olimer m'l I*')lim''i I'l odm I lori l'lnnii(T d<-cl';iied that amomii V. a, 'lue e.'i a piomissmv note and I'M V Ol k on Hie -' I ipt nf ' Soli- t ai V 1 film that v. a s nev ei pt o- U'af.td.