Variety (November 1953)

Page scan 00080 from Variety

Record Details:

Title:
Variety
Date:
November 1953
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1953)
Leaf #:
00080
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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mum Wfilnrsdar, November 11, 1953 BELOW: Key art used in ad campaign available in Press-Book. TESTS PROVE GREAT FOR M SHE ASKED FOR IT KISS ME KATE'C"Set)! M-G-M conducted test engagements of "KISS ME KATE” in 6 cities, 3 engagements in 3-D—and 3 in flat. The purpose was to determine the comparative boxoffice power of the two versions. The 3-D engagements were more successful by substantial percentages. Critics were unanimous on the 3-D success in the three test cities that used it. Typical review excerpts were: "Kate’s the Best 3-D Yeti ”—Columbus Citizen in Front Page Review "This 3-D is the best we have seen thus far!” FAITHFUL IN HER FASHION IN 3-D! SHE HATES MEN IN 3-D! —Syracuse Herald Journal "A fine screen translation of our favorite musical, finer in 3-D I” —Dallas Morning News The picture was held over in 5 test spots. In the holdovers that played their first week flat, the second week was changed to 3-D. Although the picture is available in both 3-D and flat, it is M-G-M’s recommendation that all theatres so equipped present this picture to their patrons in 3-D for greatest boxoffice returns. YOU HAVEN’T SEEN 3-D UNTIL YOU’VE SEEN "KISS ME KATE"! 5 * M-G-M presents" KISS ME KATE** starring KATHRYN GRAYSON •HOWA HD KEEL* Ann Miller with Keenan Wynn* Bobby Van * James Whitmore * Kurt Kasznar*Bob Fosse *Tommy Rail* Screen Play by Dorothy Kingsley * Music and Lyrics by Cole Porter • Pldy by Samuel and Bella Spewack * Photo- graphed in Ansco Color • Print by Technicolor * Directed by George Sidney * Produced by Jack Cummings THE COMING INDUSTRY EVENT! M-G-M'* FIRST CINEMASCOPE PRODUCTION f, KNIGHTS OF THE ROUND TABLE" (In Color Magnificence)