Variety (December 1953)

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WedneftdiT, Dccrnil**r 2, 1*.»3 w Chicago just witnessed the finest and largest Air Fair in its history . Your exclusive pro- motion of this event certainly was effective with over 250,000 people attending during the two days. The Fiftieth Anniversary of Powered Flight was well commemorated . ronald E. cramer, President , Chicago Junior Association of Commerce and Industry ► SHOWMANSH IP by request * """ ' At the suggestion of Gen. James H. Doolittle, a two-day Air Fair was held at O’Hare International Airport October 17-18... commemorating the Fiftieth Anniversary of Powered Flight. Chicago’s Showmanship Stations were asked to create civic interest in this event.. . exclusively . — In one week, the story of powered flight’s Golden Jubilee was unfolded on half-a- hundred WBBM and WBBM-TV programs —featured on a score of others—still further publicized via hundreds of interest-creating messages. As stated above, the resulting two-day attendance exceeded a quarter-million visitors . . . five times the number attending a former Air Fair presented two years previously.