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21st ANNUAL
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RADIO -TELEVISION
It's SHOWMANAGEMENT Time.
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For the 21st Year, VARIETY is conducting its annual survey, seeking the outstanding leaders and station operations who have made the, most notable contributions in broadcasting. VARIETY wants to single out the imaginative leaders in TV who have played dominant roles ip helping the medium achieve its present stature; those who have helped parlay video into one of the major forces on the American scene. VARIETY recognizes that, for all its progress and profound effect on Jiving habits, TV still remains a pioneering medium, always on the prowl for new techniques, new patterns, new formulas in entertainment. It still doesn't know all the answers. Thus in appraising the contributions of the TV entrepreneurs and creators, VARIETY wants to single out those who are helping to chart new paths of progress for the medium and are applying the highest professional standards.
Similgrly VARIETY wants to re-appraise the radio scene; to recognize the leaders and stations helping to perpetuate AM as big box
office; to ferret out those radio broadcasters, stations arid personalities who during the past year contributed the most toward re-patterning the medium to a new era and who demonstrated that radio is still an effective and potent force in entertainment, education and sales. We want to know about these shrewd and realistic showmen and businessmen who refused to write off their own great medium, but applied ingenuity and resourcefulness in retooling * for the future.
As usual, VARIETY has set no categories for awards. They may range from recognition for programming, promotion, public service, to sales effectivenes, technical advances and allround managerial skill. Above all, showmanship will be the predominant factor in keynoting the '53-'54 appraisals.
We will also reprise our Phi Beta ‘Variety* key awards for outstanding personalities in both radio and TV. So tune up. The overture is March 1. Don't make a fuss over orchestrating your contribution. Keep it short and conpise. How it sounds is more important than how it looks.
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Address Reports to
RADIO-TV EDITOR
154 West 46th Street N ew York 3 6, N. Y.
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