Variety (January 1954)

Page scan 000478 from Variety

Record Details:

Title:
Variety
Date:
January 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1954)
Leaf #:
000478
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WfdnwUy, JiUMiMy 27, 1954 .»• $9 111 this second television market of the nation, one of the' four major radio stations— AND ONLY ONE has increased its audience since 1950 . . . the period of greatest i The average daily Monday -through Friday rating for Station WMAQ (Pulse, Sept. Oct. 1953) is 13 per cent '* : ;.‘.V * ' ‘ GREATER than it was during the same period in 1950. Meanwhile, Station A has DECLINED seven per cent, Station B 1 1 per cent and Station C is unchanged. In addition, Station WMAQ is the ONLY station of the four to register average rating gains in each of the three periods of the day— morning, afternoon and night. Once again, proof that more and more Midwest radio homes now 12 per cent greater in number than four — turn to Of