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v. •< We9ne»tby« June 3fr» lv54 ■■■ 1 LEGITIMATE 59 & • ♦ • t • r •*»«««• M * • 4 • i I « * « I • « I ^ 4 « ■ ♦ • • t • t « a i »*••••« TfltE GOLDEN APPLE (A* •* M«r 8, '54) Original Investment, Including 75% overcall $ 87,500 Advanced by Phoenix Theatre, per contract ....... 15,000 Advanced by Phoenix Theatre, above contract 14,807 Total financing • - • ■ • ...... production cost at Phoenbt ...... —....... Cost of moving show uptown to ^roadway — Total production cost ................... Gross for 6 weeks at Phoenix ........... Operating profit for 6 weeks at Phoenix . Gross first 3 weeks on Broadway .... Operating profit first 3 weeks on Broadway Unrtcouped cost ........ Bonds and deposits ................. Due froiri authors for orchestrations Repaid to Phoenix Theatre ;. Available for sinking fund ...... .. Weekly Operating Budget on B'way Theatre share ....... 30% of first $25,000 gross, 25% of balance Cast payroll (principals) Cast payroll (chorus) (approximate) Musicians (approx..) Conductor (approx.) Crew ........ Stage managers Company and general managers Pressagent Wardrobe, dressers (approx.) Authors' royalty .... i...... Director royalty Choreographer royalty .... Designers’ royalty >.«•••«* 117,307 :79,807 37,347 117,154 137,258 37,357 90,032 9,339 70,459 17,830 10,232 15,000 3,787 9 * 9 • f 9 j* • 9 ► 3,770 2,800 1,750 300 "930 325 350 250 380 6 . 1 % 1 % 1 % 50 Show’s share of ad-publicity (approx.) 1,350 • ••••• 350 1,330 250 1,000 24,500 7,500 Departmental expense (approx.) Rentals Office expense Miscellaneous (approx.) Gross necessary to break even (approx.) Potential operating profit at $40,807 capacity (approx.) theatre stop-abuse ■;...... ......,.,............... 24,000 (Note: The John Latouche-Jerome Moross musical, produced by Jr. & Roger L., Stevens, who moved it uptown April 20, ’54, to the Alvin, N.Y.) ■ KING OF HEARTS (As of JHay 29, '54) Original investment . .'. .$ 60,000 Production cost (revised) .* 35,574 Gross during 3Vfc-week tryout tour . 27,455 Loss on tryout tour 13,110 Pre-opening expenses in N.Y. (revised) ...»....... 2,234 Total cost to open in N.Y ,.. 50,917 Gross for last 4 weeks 71,745 Operating profit last 4 weeks .. 7,503 Total operating profit for 9 .weeks, to date ................. 18,689 Unrecouped cost 32,228 Bond for theatre 4,000 Cash reserve ..... I ; 15,000 Balance available 8,772 Weekly Operating Budget Theatre share 30% of gross Cast payroll (at $16,000 gross) (approx.) 4,100 (including costar Donald Cook’s 5% of the gross over $15,000 and 10% over $20,000) Crew 400 Stage managers 350 Company-general manager 300 Pressagent ..... ■ ... 250 Wardrobe, dressers 140 Authors’ royalty (standard minimum) .5-71^-10% Director royalty lVfe% Designer royalty 75 Show’s share of ad-publicity (approx.) 2; 100 Expense for dog ! 175 Departmental expense (approx.) 100 Rentals (approx.)' , 230 Office expense 250 Miscellaneous 300 Gross necessary to break even (approx.) ........ * 15,000 Potential operating profit at $23,389 capacity (approx.) 4,500 Theatre stop-clause 15,000 (Note: Elaipe Perry’s production of the Jean Kerr-Eleanor Brooke comedy opened April 1, ’54, at the Lyceum, N.Y.) « BARN TOUR NIXED BUT LONE WEEK LOOMS American Theatre Wing has scotched plans to .tour its revue, “On the Wing,” on the strawhat circuit this summer. However, a Broadway production is still con- templated. There’s a possibility, though, that the show may be presented at the Ivy Tower Playhouse, Spring Lake, N. J., the week of Aug. 23. Bam production would be in lieu of an out-of-town tryout. ‘Show Boat’ Draws $32,500 In 3d Pjtt Opera Showing Pittsburgh, June 29. Civic Light Opera Assn, teed off its outdoor musical series last week at Pitt Stadium with ’’Show Boat,” for a $32,500 take. It was the third time in six years for this one. Attraction got a bad break in being rained out the sec- ond night (Tues.) when a couple of big theatre parties had been booked. Don Ameche starred as Ravenal and cast included Evelyn Wyckoff, Collette Lyons, Jack Albertson, Eleanor Lutton, Helen Raymond and Bertha Powell. Current attrac- tion is Lisa Kirk in' “Panama Hat- tie,” with Robert Wright, and following it Patrice Munsel in “Merry Widow.” Audrey $41,600, Shirley $37500, Tea’ 24%G, ‘Golf (Sans Hull) 22G . Eos Angeles, June 29. Absence of YUI • Brynner from the cast as a result of a backstage accident failed to slow the pace of "The King and I” in its sixth week at the 2,670-seat Philharmon- ic Auditorium. Musical hit another $55,500, just about capacity. Brynner, out of the cast all week after suffering a severe nose in- jury when struck by a prop dur- ing a scene change, is due to re- turn to the show tonight (Tues.). Leonard Graves replaced him. Biltmore. dark over the weekend, rekindles tonight (Tues.) with a five-week run of “Seven Year Itch; 1 * following the four-week stand of “Picnic,” which registered only fair business. Final frame hit only $11,400,”' below costs. Leo Fuchs in “The Comedian” at the 400-seat Civic Playhouse, hit $3,000 last week. Las Palmas, dark for almost two months, re- lights tomorrow night with the world premiere of. “That’s Life.” Over $14,000 on twofers (previous week, over $15,000). Seven Year Iteh, Fulton (C) (84th wk; 669; $5.5Q-$4.40; 1,063, $24,- 000) (Tom Ewell). Over $15,300 (previous week, over $17,800). Solid Gold Cadillac. Music Box (C) (34th wk; 269; $5.50-$4.40; 1,- 077; $27,811) (Josephine Hull). Just missed $22,000 (previous week, over $25,500); star still out of the cast, with Ruth McDewltt subbing. Tea and Sympathy, Barrymore <D) (39th wk; 309; $5.50-$4.40; 1,060; $28,300) (Joan Fontaine). Nearly $24,500 (previous week, nearly $27,100). Teahouse of the August Moon, Beck (Ci <37th wk; 296; $5.50-$4.40; 1,214; $31,681) (David Wayne, John Forsythe). Always gets the full standee quota all performances, at nearly $32,200, Wonderful Town* Winter Garden (MC) (69th wk; 548; $6,60; 1,510; $54,173) (Carol Channing). Almost $25,700 (previous week, oyer $31,- 500); closing next Saturday (3), to tour. Asheville Gets Mountain Play for Summer Run Greensboro, N. C, June 29. “Tight Britches,” realistic moun- tain play by Hubert Hayes and John Taintor Foote, which opened ln Asheville Thursday (24), will continue throughout the summer;, f ne play is to be staged three ni ents a week, Thursday, Friday and Saturday. * ‘Tight Britches” has been Played to Asheville audiences for j»any years during the Mountain Dance and Folk Festival. Seven of tne original members of the cast arefiUing their same acting roles. Hayes,, co-author of -the play and manager of the City Auditorium, nas directed the production. He ^ ,® lso author of “Thunderland ” outdoor drama produced at Ashe- Vllle the last two years. Cherokee Indian Drama Begins 5th N.C. Season Greensboro, N. C., June 29, America’s only Indian drama, “Unto These Hills,” began its fifth summer-long season at Cherokee at Outdoor Mountainside Theatre Saturday (26). “Unto These Hills” will run nightly, except Monday, through Sept 6. However, there will be special Monday night per- formances July 5 and Sept 6. The cast of 140, including some 70 Cherokee Indians, rehearsed for two weeks under guidance of director Harry Davis. Full-dress rehearsals began June 21 and a preview of the 1954 production of Kermit Hunter’s Indian drama was given June 25 for members of the Eastern Band of the Cherokee Nation, Western. North Carolina Associated Communities, and West- ern North Carolina Highlanders. As last year, direct descendants of such Cherokee immortals' as Junaluska, Sequoya, John Ross, Drowning Bear and Tsali are in the-1954 cast./" ‘MADAM’ 65G IN 10 FOR K.C. STARLIGHT OPENER Kansas City, June 29. Starlight Theatre, in Swope Park, opened the second musical of its current season with "Sweethearts” Monday (2). It runs through Sunday. Cast has Joey Faye, Rowena Rol- lins, Helen Clayton, Jack Collins, Stanley Simmons, Marie Foster, William.. Olvis and" Earl Williams, with the Arnaut Bros, and Andre, Andree & Bonnie as specialties. “Call Me Madam,” season open- er, ran 10 days, ending June 27, for $65,000, under expectations. While most productions run seven days, “Madam” was boosted to a 10-day run in hopes of grabbing some early money. Result was to spread the usual attendance over the long- er period, and somewhat disap- pointing. It was^really-summer on Broad- way last week, With the arrival of hot weather and the first indica- tions of the annual vacationer ex- odus, jegit attendance slumped. As always at this season of the year, there was a change in the night- to-nigtit pattern of boxoffice re- turns, with weekends tapering off instead of registering the high for the weak Except for five solid sellouts, practically every show felt the slump, with individual entries dip- ping as much as $6,800 in one in- stance. Of the 20 productions on the boards last week, 13; dropped a total of $44,300, one made a clos- ing-week spurt and five smashes held even. , The latter group included “Caine Mutiny- Court Martial, “Can-Can,” “Kismet,” “Pajama Game” and ‘Teahouse of the Au- gust . Moon.” However, “Ondine” had a few unsold seats for the first time. Last week’s two closings were “Fifth Season” aqd John Murray Anderson’s “Almanac,” both slated to resume Jate in August. Exiting this week are “Ondine’ ’and “Won- derful Town,” the latter going ^ to Chicago for a summer run. Five other entries are uncertain pros- pects to span the summer. Estimates for Last Week Keys; C < Comedy), D (Drama), CD (Comedy-Drama), R (Revue), MC (Musical Comedy), MD (Musi- cal Drama), O < Operetta). Other parenthetic designations re- fer^ respectively, to weeks played, number of performances through last Saturday, top prices, num- her of seats, capacity gross and, i stars. Price includes 10% amuse-; | merit tax, but grosses are net: i.e., j exclusive of tax, j Anniversary Waite, Broadhurst j (C) (12th wk; 91; $4.40; 1,160; $28 - San Francisco, June 29. 000) (Macdonald Carey, lvitts , “Porcv and Bess” at the Curran, Carlisle). Over $15,300 ‘previous . cl J b ° e r f tos tinhiSerbrackets week $19,100). ^ last week, backed by week-long By the Beautiful Sea, Majestic, aMA convention, for a $48,000 (MC) (12th wk; 92; $6.60; 1.510;, take. “Picnic,” with Ralph Meeker $58,000) (Shirley Booth). Almost; opene d ] ast night »Mon.) at the $37,500 (previous week, $44,300). ; 1.550 seat Geary. House is scaled Caine Mutiny Court Martial, Ply-: to $3.85. mouth (D) (23rd wk; 180; $5.50-: The New York City Ballet $4.80; 1,062; $33,500) <Lloyd Nolan,: chalked up a fine $37,000 for its John Hodiak, Barry Sullivan). Still (first frame at the 3.352-seat Opera getting the standee limit at! House. Ballet was hypoed by heavy $33 700. : out-of-town attendance backed by Can-Can, Shubert (MC) (60th ! AMA convention. House top is $5. wk; 476; $6.60: 1.361; $50,160). Ex-. Crix reviews were excellent, actly $50,400 again. ‘S.P.’$28,700 IN 6TH D.C. WEEK; SEE RECORD RUN Washington, June 29. “South Pacific” will post a new longrun* record for a modem legit attraction in Washington, Musical chalked up $28,700 at the boxoffice for its sixth D.C. week at the National Theatre, arid tickets are tnow being offered through Aug. 7. “Guys and Dolls” holds the longrun mark here. It went for eight weeks last summer. Tonsy’ $48,080, Frisco; N. Y. City BaDet $37,M N.O. Opera's 47G Gain New Orleans, June 29. The New Orleans Opera House Assn, ended its fiscal year $47,- 281.90 . to the good. President Ru- dolph'Schulze said Thursday. (24). Schulze said the association plans* a bigger season in the fall, with r many prominent guest artists signed for appearances. N 4-Year Melody Fair Mark With $29,260 ‘Brigadoon’ Toronto. June 29. On the biggest gross in the four- year history of Melody Fair (thea- tre-in-the-round) here, “Brigadoon” played to 17,683 payees for $29,260, with Arena Gardens masked off to 5,300 seats at $2.50 top. Opening night sellout was marked by the regimental parade from the Ar- mories of the 48th Highlanders and Toronto Scottish, with some 1,- 000 officers and men, plus pipe and brass bands. “Brigadoon” starred Lawrence Brooks, Virginia Oswald and Rob- ert Smith, with Jetta MacDonald, Glenn Burris and Stanley Carlson. Principal dancers were Bettina Rosay, Duncan Noble and Lillian Jarvis. Leighton K. Brill, exec producer of Melody Fair musicals since its inception here four seasons ago, moves into a dual capacity as pres- ident, succeeding R, S. Lampard, and will now direct the policy and financial administration of the company. ‘Ginger’ Droopy $14,000 In 24th "Chicago Week Chicago, June, 29. Torrid heatwave scorched the Loop’s lone legiter, and even the town’s top convention of 12,000 furniture men hasn’t helped “Ginger;’' which dropped to near the breakeven point. “Wonderful Town” opens at the Shubert next Wednesday (7). Estimate for Last Week Time Out for Ginger* Harris ; (24th wk) ($4.15; 1,000). Just under j $14,000. Carousel, City Center (MD) (4th wk; 32; $3.60; 3,099; $46,000). Over $33,200 (previous week, $39,200). Fifth Season, Cort (O <75th wk; 595; $4.40; 1,056; $25,227) (Mena- sha Skulnik, Richard Whorf>. Al- ‘Norway’ Garners $45,000 ' Despite St Louis Heat St. Louis, June 29. A surge of near-100 temperature prevailed throughout the one-week most $16,600 (previous week, over' stand of “Song of Norway” in the $15,800; laid off Saturday night i al fresco playhouse in Forest Park (26), to reopen Aug. 23 with two I Sunday <27), with a fair b.o. of an new leads. ! estimated $45,000 taken in. Cast Golden Apple, Alvin (MC) (10th! was headed by Irra Petina, Robert wk; 79; $4.40-$3.30; 1,150; $40,807). j Rounseville, John Tyres, Lillian Nearly $20,800 (previous week, Murphy and stage director Romney over $26,000). i Brent, subbing for Sig Arno, side- John Murray Anderson’s Alma-! lined by surgery, nac. Imperial (R) (29th wk; 228; | Jerome Kern’s “Roberta” has $6.60; 1,400; $50,000) (Hermione ■ been revived for the sixth time Gingold, Billy DeWolfe). Just and teed off another seven-night missed $25,000 (previous week,! stand last night ‘Mon.) before a over $28,900); laid off Saturday' crowd of 8.600, best opening-night (26), to reopen Aug. 22. i aud of season. King of Hearts, Lyceum (C) (13th ' wk; 98; $5.50-$4.40; 995; $23,389) Donald Cook, Jackie Cooper). Nearly $12,100 (previous week, over $15,100). Kismet, Ziegfeld (O) (30th wk; 236; $6.60; 1,528; $57,908) (Alfred Drake). Just under $57,900 again. Oh Men, Oh Women, Miller <C) (28th Wk; 230; $5.50-$4.40; 920; $23,248) (Franchot Tone). Over $12,700 (previous week, over $15,600); Lloyd Bridges takes oyer July 12 as male lead, succeeding Tone. * Ondine, 46th St. (D) (19t!i wk; 148; $7.15; 1.139; $41,644) (Audrey Hepburn, Mel Ferrer). Ju»t over $41,600, with a few empty seals last Saturday night (26) for the first time (previous week, nearly $42,300); closing next Saturday (3). with tour next fall dependent on a suitable replacement for Miss Hepburn. ~ ■ Pajama Game, St. James (MC) (7th wk; 52; $6.60; 1,571; $51,717) (John Raitt, Janis Paige, Eddie Foy Jr.). Sellout again at $51,700. Remarkable Mr. Pennypacker, Coronet (C) (26th wk; 205; $7.15; 1.027; $28,262) (Burgess Meredith, Martha Scott). Nearly $12,200 on twofers (previous week, over $14,800). Sabrina Fair, Royale (C) (32nd wk; 253; $4.40; 1,172; Ttch’ $18,000, Kaycee Kansas City, June 29. "Seven Year Itch,” playing a very late road date in the Fox Mid- west Orpheum here last week, wound a six-day run with a modest $18,000. Review’s w T ere highly favor- able. At $3.66 top, it’s figured trade was hurt by extreme heatwave city suffered. Following date here, company jumped to the Coast, opening to- day (Tues.) in L.A. Stand here was handled by the John Antonello agency. ‘Carousel’ 8G, Ft. Wayne Fort Wayne, June 29. Fort Wayne Light Opera Festi- val presentation of "Carousel” played to 5,620 people, with gross of $8,000, June 34-27. This is first season for a run of four perform- ances, and Thursday opener is be- lieved to have beon low because public was not hep. Festival now has a record of* 32 consecutive performances in the Franke Park outdoor theatre with- out rain-fall. Paul Ukena and Marilyn Delaney were the stars, with Ukena then going to Fox Valley, 111:, to do same stint for $24,000. | two weeks.