Variety (September 1954)

Page scan 000252 from Variety

Record Details:

Title:
Variety
Date:
September 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1954)
Leaf #:
000252
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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21 Wednesday, September 22 , 1954 . . Kec ent nation-wide trade demonstrations have so convincingly established the superiority of stereophonic sound based on four-track magnetic film that exhibitors in ever-increasing numbers are resolving to equip their theatres with the new specially designed sound reproducing' systems. Such whole-hearted support of the industry's new techniques reaffirms RCA’s own unbounded confidence in the continual growth and progress of motion picture exhibiti To give concrete expression to its confidence in the future of the industry, RCA announces a wholly new plan conceived on the principle that alt theatres—small as well as large—should have an opportunity for easy acquisition of the new stereophonic sound systems. The heart of the plan is a revolutionary payment schedule *—so liberal in its scope that the already moderately priced RCA stereoscope sound systems may how be acquired from daily box-o ffice takes. Thus, the RCA plan enables theatre owners—even average-size operators—to reap immediately the bigger grosses now being rung up all over the nation by wider screen stereophonic sound features. You, as an exhibitor, can make your contribution to industry progress and to your own best interests . . « by investigating RCA's novel plan. The coupon brings you full details. Mail it today. r *_. I I I I Theatre Equipment, Dept. 1-734 RADIO CORPORATION of AMERICA • Engineering-Products Division, Camden, N, J. j NAME | ADDRESS. I | JTY— TITLE ZONE -STATE - THEATRE EQUIPMENT RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DIVISION CAMDEN, N.j. In Canada: RCA VICTOR Company Limited, .Montreal