Variety (October 1954)

82 RADIO-TELEVISION Wecfneadayf October. 20, 1954 IN NEW YORK CITY .,. Gertrude Berg has . joined the entertainment division of the N.Y. state 1 committee for the -Qbservance of UN • Day « . . U<S. Supreme Court Justice William 6. Douglas, DrN Grayson Kirk, Columbia U.'. prexy and actress Mildred Diinmock to' read, selections of own choosing on tomorrow's (ThurJ "The Spoken. Word’’ via WQXR . . WOV is reestablishing its 10-year old quiz, "Do You Know the Answer? ’ on a regular basis. The deal was ‘‘tested’’ for English-language audiences by gabber Joe Given before returning to steady lineup. Briefs from WRCA (ex-WNBC); A1 Pertmutter tapped by promotion chief Max Buck as assistant / the department. He was formerly with the Teg & Jinx McCrary office. Sales assistant Janet Payne oft on iO-dayer. to D.C.-and Virginia. WRCA and WRCA-TV executive offices being refurbished as the new call-letters were ushered in, Grchster Ted Straeter subbing for Joan Edwards for a fortnight on singer’s WCBS’er. . John Henry Faulk opens Ossining (N..'Y.) Fair tonight (Wed.) and next Wednesday (27) will toastmaster Century Club’s fete in Passaic, N!J. . . . Jim Moore, new merchandising mgr. of Galen Drake’s ‘‘HPL” WCBS, replacing Fred'Nassif who’s moved into CBSpot Sales. . , Longhair dijsk jockey-Francophile Jacques Fray, on WQXR since 1947, trying new’ format ’on afternoon erossbqarder, He’s disking show with an eye- bn day-to-day. musical happenings here and abroad, in? eluding insertion:of European soloists and'Orchs in their debut per- formances , ; . Joseph Carleton Beal, mgr. of pubserv division of World Wide Broadcasting and Inter American Network of N.Y, City, resigned to open Beal Radio-TV Agency, with WRUL and World Wide in his camp '. , Lawrence Valenstein, prexy of Grey Advertising,, named Christopher Cross, ex-Kenyon & Eckhardt, to head up agency’s new promotion and publicity dept. Marty Glickman and Jim Gordon are set for the WMGM. play-by- play of the Hearst ; Milk FUnd cage contest between the Krticks and the College All-Stars this Sat. night (23) ./, The next noon (24), Henny Youngman, Norman Atkins and the Burton Sisters will guest on WMGM’s "American-Jewish Caravan of Stars” . Nat Abramson, WOR exec and chairman of the AGVA welfare pension fund, gave New Schoolers “how to break, into showbiz’’, advice last Monday (18) , . Treva Frazee on ‘‘Rocky King” Sun. (24) . . . Norman Lorber re- signed last week as television editor of Tide to join Chromatic Tele- vision Labs, the Paramount Pictures subsid, as director of public relations,. He took over his hew post this week. , IN CHICAGO . . WMAQ-WNBQ general manager Jules Herbuveaux and his assistant Henry Sjogren, were feted at a cocktail spread 1 , yesterday (Tues.) attended by some 250 agency execs and hosted by director of sales. Charles Dresser and WMAQ sales chief Rudi Neubauer arid WNBQ sales chief Floyde Beaston , . Bob (Pat) O’Brian, ex-midwest sales manager for United Artists tv arm, joined the Chi staff of the Har- rington, Righter & Parsons station rep firm . . WLS’ "Dirinerbell” daytimer, hosted by Maynard Bertsch, airs from Madison, Wis., Oct. ■28’, . . James Ward of the marketing research firm and. Henry Poster, Mutual’s planning chief, in for conferences with the web’s midwest officials . Chi NBC’s radio workshop spearheaded by director John Keown marked its first anni with a dinner party Monday night (18) WJJD deejay Stan Dale giving a full three-hour ride Oct. 30 to the RCA Glen Miller album on his regular Saturday morning stint, j IN PHILADELPHIA Johnny Lupton, formerly of WAEB, Allentown, Pa., takes over, the “All Night Watch” (12 to 5:30 a.m.) on WCAU, starting Oct. 18 - 4 . . Another new WCAU radio personality is. Ed Randall with his after- noon segment*‘‘Let’s Be Friends" , . KYW’s ‘‘Saturday Night Dance Party,” emceed by Perry Andrews and produced by Grady Edney, started second year on air Oct. 16 . , WPTZ and WFIL-TV are shaking up daytime schedules, with main casualty Pete Boyle’s. "Lunch With Uncle Pete” (12:15 p.m., Mon.-Fri.), Jack Pyle moves into spot and Pyle’s noon and 12:45 p.m. segments are given over to network shows. WFIL-TV "Romper Room” returns to 30 minutes at 10:30'a.m. r with a new homemaker show "Personality Parade” faking the 10-10:30 a.m. slot . . . Robert Q. Lewis show, makes local debut on WFIL/rV in 2-2:30 p.m. slot . , . Buff Cobb addressed conference of the Penn- sylvania Chapter of American Women in Radio and Television at the Warwick Hotel (16) . . . Bob Horn’s "Bandstand,” WFIL-TV music and dancing program (3 to 5 p.m.) marked second birthday on air (13). IN OMAHA . . Ex-sportswriter Toke Nelson joined promotion dept, of KM A, Shen- andoah, la. . . . Jack Anderson, indie tv producer here the past three years, named production coordinator of KMTV . .. . Eugene S. Thomas, general manager of the Herald Corp., seeking Channel 7 here, last week told FCC he plans a seven-hour sked during first three months because he feels it "would be serving the public better” to operate NEED GIRL FIDDLE PLAYER and GIRL ELECTRIC SPANISH GUITARIST FQR E.Z.C. RANCH GALS PROGRAM N«d two girls for established stx-day-a-wfck television show now In Its fourth year. Steady work and good pay. Girl fiddle player who can also sing and girl electric Span* Ish guitarist who can sing. State If you play any other instruments. No previous television experience necessary. Write immediately giving details of experlenco* age, and send photograph of yourself. Selected applicants will be brought In for an* audition, all expenses paid. Send replies to; WANDA SAYLOR Advertising Syndicate of America tOO Keenan Bldg. Pittsburgh 22. Pa. S I ' Ill I II I I a short sked atflrst ; rather thdh try to run r a full day of programs^ with a newirtaff. KFAB, othe.r /bidder for the channel* has completed- its. case v John Daly, ABC vp. :iri charge of news arid public nffeirs/ Spoke Friday* 05) ht State .Law convention here J.. ; Kity King 1 haw sportscaster at KOLN-TV, Lincoln . ». Tom -Cary arid Bill Frleshan- dling "Name and Claim’’ show on KM'tV Fridays, from; 4:45'.to 5 p>m;.‘ IN PITTSBURGH Bill Adler,i TV Guide: editor-publisher Here, bostijiga tri-state :TV: talent golf tournament at the- Green Oaks^ Country Club oh Saturday (23) , . . Alice E. Johnsori,; former assistant’sales manager of WK JF-T V and FM, ; has. joined the, WCAE sales staff, .town’s only femme time-, peddler now... Fareiits^ of Elmer Ritohey, of KQV, celebrated their golden wedding anniversary , ., . Time of the daily Lbe HandleyirFrank. Gustine spbrts show on KDKA.has switched to 7:15 .... . Alan Bbal,'ex*v voice of tv's "Pitt Parade,has gone with tVKBKf-TV in Youngstown, 0., as an announcer. Since he lives in Beaver, Pa., and still does con- siderable radio acting here on KDKA and- WCAE, BoaL wi.U commute in both 1 directions .* . , A. J. Mittelhauser, former newspaperman,.has gone . with Wasser, Kay & Phillips agency as an account exec ', ..' Rosey Rowswell, -who brdadoasts • the Pirates games, appointed again chair- man of. Variety Clubs International committee to select the repipierit of their annual Humanitarian . Awafd . /Ed Bartekl, <'KQV- announcer- singer, has two new records out on the MUsic label, "Careless Kisses” and "Baby You’re the. One,” backed by the Bill McGuire Trio.. . . Barry Wood came here to address the Pittsburgh Radio and Television Club on color television. ‘ IN CLEVELAND . Meg Zahrt, formerly with WGAR is the hew "Nancy Dixon” on WXEL, . Gil Canfield lekves WEWS - for film .buyer and news direc- tor’s post at KCKT . Flo Rotbl- rWJW and TV Guide, skedded for New York job . . . Wayne-Mack produced and wrote radio presenta- tion fpr Cleveland Community Fund show . Normait Knuth and his Starlighters playing with disker Bill: Mayer on two-hour WTAM 5:30 p.m. stint Ben Wibkham named news .director succeeding WXEL’S Bob Rowley : . WTAMt’s' Bandwagon originates three-hour 6:30 a.m. stint from Cleveland Electric. Illuminating Co. jn honor of Light’s Diamond Jubilee.; Bandwagon’S musical director Henry Levine wrote special march for occasion . . . WHK signed whopper soap contract with Fels Naptha calling for five personalities: Bill GordOh, Eleanor Hanson, Tom Fletcher, Dick O’Heren and Bruce Charles doing 125 separate programs in saturation month’s drive . . WERE’s Ellen Marshall has sold her home and plans a European jaunt. " Cleveland, Oct. 19. Upcoming murder trial of. Dr; Samuel Shepard will get extensive taped coverage by WGAR. Sta- tion’s news director, Charles Day, has installed a direct wife into Judge Biythin’s courtroom, and the four-man WGAR news staff will'.cover the trial and . feed its programs to WRFD in Columbus. .Trial coverage is but orie of the phases of the outlet's "Operation; George,” the radio, programming- promotion drive that Was launched prior to the outlet’s sale to Peoples Broadcasting some months ago and. has since been accelerated. Cam- paign, named after general mana- ger Carl E. George (ppefating head of the outlet since 1951), is an ac- tive effort to reawaken public in- terest in radio Via solid public service programming iri the news, sports, etc. Outlet has already Set its foot- ball schedule, with Farm Bureau Insurance Co. (owner of Peoples) sponsoring the Satufday Ohio. State games, and the station feed- ing out the Sunday Cleveland Browns pro games to a 21-station Carling’s Brewing; network. Grid games return to WGAR after a three-year void in the gridiron de- partment. In news, station has set up an exchange program with WRFD Under which the latter will feed proceedings of the state legis- lature in return for the Shepard trial coverage: WGAR, incidentally, won the AFTRA award for out- standing public service perform- ance for a Cleveland station for the third straight year. Station resumed an all-night op- eration yesterday (Mon.)* via, a re- mote disk show emanating from Pealto’s on Euclid Ave., with- for- mer WSRS and WDOK all-nighter Chris Miller presiding. Several Sponsors are in on a 13-week basis for the all-nighter, which Will get heavy searchlight, soundtruck and publicity^ treatment during the first couple of weeks. Station has been engaging in promotions for football via ads, billboards and theatrical trailers, and for its "listen to the radio while you do- it-yourself” theme via croSsplugs with the Cleveland Press, which staged a "Do-It-Yourself” show a year ago to which WGAR had a radio exclusive. Lambert's Chi Post Chicago, Oct. 19. Eric C, Lambert has been ap- pointed an account exec in the Chi office of CBS-TV reporting.to, George Klayeiy western sales manager, : During the past year.Lambert worked on the sales staff of NBC there; Vadeboncoeur Tells Scots TV in America Is a ’Great Reformer’ Glasgow, Oct. 19, Television is a great reformer in the United States, accofifiing to Ed- mund R. Yadeboncoeur, American broadcaster, in a speech here. "I do not think it is too. much to say that tv and radio, are the rea- son for the decline of strength, and the decline of the menace Of Sen. McCarthy, ho told the Glasgow , branch of the English. Speaking Union. "He is now facing official censure from the.U.S, Sen- ate because television did the work of exposing him to the American people.” Commercial telecasters had to make a serious decision when, they agreed; to carry the McCarthy heating, said Vadeboncoeur. Having decided to telecast it, the networks had to carry it right through to the end of the hearing in order to he Completely fair to the people in- volved, and to their audiences;;, Two years ago both national and political conventions were televised and broadcast in full. Speaker stressed that "nothing but good” could come from the-in- troduction of commercial television in Britain. "f have seen the whole life of television and of radio broad- casting in the U.S.,” he said, "You ate much older in television than we are. You showed us the way.” With future introduction of commercial television in the U.K., he forecast a "tremendous and heartening relaxation of pressure on the BBC.” The BBC programs would be much more appreciated, when there was ’ an optional pro- gram to look at. WOR-TV’s Kid Telethon • The. first telethon by juves is planned for Friday (22) by WOR- TV, N. :Y., to celebrate the com- bined fifth anniversaries of United Cerebral Palsy and the- “Merry Mailman” program ( which it preempts for the day). The 5 to 6:45 one-shot will also' serve as a lead-in for the Saturday all- night UCP telethon via WABC-TV, since the latter receives mention on WOR. In addition to stricken juves [and therapists and eight kid acts, including a fire eater, a magician, a trick horse and dog act, a ven- triloquist, the Royce Phillips 40- child choir of Harlem, there will be a number of adult stajrs, some of whom will appear on the suc- ceeding riight WABC telethon. Guests so far are Jackie Cooper, Maria Riva, Denise Darcel, Dane Clark, Lisa Ferraday, Martha Wright and Don Taylor, Deal Will be hosted by "Mailman” Ray Heatherthn. ■h ( i • ;) ; • ■ Chicago, Oct. i9. WGN-TV is. putting the finishing tduches to its exclusive baseball package for next Reason - built around the home, schedules of the Whjte ; gox and ith^ Cubs, WGN topper; Frank p/Schreiber ha$ ne- gotiated a’ new three-year pact with the. Srix management for ty tights to rilT day home games, and. a bne- year contract wlth thC Cubs. ' Pd the basis of previous year toffs,. it’s, figured that the . three- year Sox deal iSv in the rieighbor- hOOd ctf $509,090 :^ind the onp-year Cubs pi&cf is close'to '^11)0,000, The WGN-TV' coverage,of the two Chi teams ;has. long been - the pivot of the station’s summertime sports lineup; Next year. Will 'mark .the eighth Consecutive season with the Cubs, arid the seventh with the Sox, The Theo Hamm brewery will again be aboard for half the two- team schedule. Papers are; ;due to be signed this week with Oklahoma Oil for the .other half, replacing Liggett & Myers’ Chesterfield. Jack Brickhouse will call the plays, assisted by- Harry Creighton. Columbus Police Claim ..Columbus, Oct. 19.. Police, who are plenty jumpy here following Instructions from Safety Director. George O. Doyle, to crack down on chain letters and football pools, charged that WLW-T’s "Fifty-Fifty Club’’ pro- gram. starring Ruth Lyons from Cincinnati is running a lottery. The program is aired over WLW-C, Crosley TV outlet here; R. E. Dunville, president of. Crosley, said that the charges are being referred to the corpora- tion’s general counsel. The charges were. made in; a report issued by Lt. Alfred J. Lashley, head of the Police De- partment’s Vice Squad. He. said contributions to Miss Lyons’ Christmas fund, a charity drive that has been going on for years, comprised a lottery because those who contribute a dollar or more are entitled to participate in a drawing for . prizes. The program is broadcast over WLW-T, Cin- cinnatij WLW-D, Dayton and WLW-C, Columbus,, but is under fire only in the latter city. The money raised for the Christmas fund is turned over, to orphanages. Lashley said he could take no action against WLW-C, because its Studio and. transmitter are situ- ated outside; Columbus in Frank- lin County. DUQUESNE BREWERY BACK IN KDKA CAMP Pittsburgh, Oct. 19. Duquesne Brewing Co., one of biggest radio-tv advertisers in the tri-state area, has called off its mad against KpKA and signed up for a new Monday-through-Friday strip on a year-long contract. Sev- eral pionths ago, when Westing- houSe station here, offered pack- age time deals to all local brewer- ies, offering spot deals which would Have given competitors more plugs at Jess . money than Duquesne - could get in. its regular . quarter-hour programs, latter is- sued* an ultimatum that if KDKA Went through with plan, Du- quesrie would withdraw all of its shows from stations. . That the sudser did, transfer- ring all of its business to other AM outlets, and channeling some into tv as well. ‘ F O R SA L E One of .Nature’s Great . Scenic Wonders Awaiting Development Picture a vast natural tunnel through aollrt reck, 1,200 feet long, which J>rgadetie. to an amphitheatre soaring 400 feet above entrance. In Virginia’s vacation fond, this amaalng /107-aero property Is situated oil. 3 main routes. Present bulldlhge I hoi ude . lodge, built 1950, air conditioned restauraht and gift shop. Hera Is a property' comparable ; .t*• tne great Natural Bridge with unlimited . poten- tials. For Ului, leaflet V-60S56, «sk any broker or PREVIEWS ik. The Nationwide RarkaUng sarvlce. 41 C. - I3rd tt„ H. Y. 22. PL 1-2130