Variety (October 1954)

Page scan 000339 from Variety

Record Details:

Title:
Variety
Date:
October 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (October 1954)
Leaf #:
000339
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
June 05, 2025
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46 TVFII.MS Pft&IETY Wednesday, October 27, 1954 and National Spot Film Chart VARIETY’S weekly churl of city-hy-city ratings of syndicated and tional spot film covers 40 to 60 cities reported by American Research Bureau oh a monthly basis- Cities will be. rotated each week, with the 10 top-rated ■ film shows listed ih each case, and: their competition, sftown opposite,. All ratings are furnished by ARB, based on the latest reports . TTiiV V ARIETY chart represents a gathering of all pertinent informa- Hon about film in each market, which can he used by distributors , agencies , stations and clients as. an aid in de'ermivine the .effectiveness of a filmed show in the specific market. Attention shouldhe paid to lime — day and time factors, since sets-in-use and audience composition vary according fo time slot, i. ,, a Saturday afternoon children’s show, with a low rating, may have a large share and an audience composed largely of children, with cor- responding'results for the sponsor aiming, at the children’s markeL. Abbre- viations and symbols are as follows: (Adv,), adventure; (Ch), children’s; (Co), comedy; (fir), drama; (Doc), documentary; (Mus), musical;: (Myst), lystery; (Q), quiz; (Sp), sports; (W), western; (Worn), Women's,. IS umbered symbols next to station call letters represent the sta- tion’s channel; all channels above13 are Vl IF, Those ad agencies listed as distributors rep the national spot sponsor for whom the film is aired. ■ ■■ ■ ... , . ■■■■■■■ - • - * • ■■ ■ _ ■ TOP 10 PROGRAMS DAY AND SEPTEMBER SHARE SETS IN I TOP COMPETING PROGRAM AND TYPE STATION DISTRIR. TIME RATING USE | PROGRAM STA. RATING ivrw VAnir A g . . a 17 c nnrt * WCBS (2), WNBT (4), WABD (5), WABC (7) JNLW lUKK Approx, bet Counts —4,175,000 Stations — WOR (9), WPIX (11), WATV (13) WASHINGTON Approx. Set Count—585.000 Stations —WNBW (4), WTTG (5), WMAL (7), WTOP (9) CINCINNATI Approx. Set Count —*40,000 Stations —WLW-T (5), WCPO (9), WKRC (12)