Variety (November 1954)

Record Details:

Title:
Variety
Date:
November 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1954)
Leaf #:
000171
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, November 17, 1954 In more and more client-agency huddles , decision-makers are Super Anahist and its agency , Ted Bates & Company are sold on Spot as a basic advertising medium! If your product has peak selling periods, like Super Anahist, Spot broadcasting should be your medium, too. Super Anahist’s entire advertising budget goes into Spot ... both radio and television... and, after only two years on the market, it is now the nation’s fastest growing cold remedy. Your advertising agency can show you how Spot broadcasting, used as a major advertising medium sea- sonally or throughout the year, can fill your particular selling needs. With Spot, you can support your salesmen sectionally as well as seasonally... market by market, according to your estimates of sales potential. And only Spot broad- casting allows you to adjust your long-range promotion plans to last minute selling conditions, quickly and economically. In 11 major markets...rich markets that account for almost half the nation’s retail sales...NBC Spot Sales represents top radio and television stations. Why hot find out how Spot in these markets can work for you as it does for Super Anahist and thousands of other successful advertisers. More top-level executives are sold on Spot because more products are sold on Spot... ... and some Spots are better than others SPOT SALES 30 Rockefeller Plaza , New York 20, N. Y . Chicago Detroit Cleveland Washington Los Angeles Charlotte # Atlanta * Dallas* San Francisco +Bomar ©1954 BY NATIONAL BROADCASTING COMPANY. INC. representing RADIO STATIONS: WRCA New York WRC Washington , D. C. WMAQ Chicago WTAM Cleveland KNBC San Francisco WAVE Louisville KSD St. Louis KCU Honolulu , Hawaii representing TELEVISION STATIONS: WRCA-TV New York WNBK Cleveland WNBQ Chicago KPTV Portland , Ore. KRCA Los Angeles WAVE-TV Louisville RSD-TV St. Louis WRjGB SchenectOgy-Albany-T roy WRC-TV Washington, D. C. KONA-TV Honolulu, Hawaii '