Variety (November 1954)

Page scan 000176 from Variety

Record Details:

Title:
Variety
Date:
November 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1954)
Leaf #:
000176
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, November 17, 1954 PfaaETY Beginning next Monday night, two of the biggest drawing cards in show business will be back to back on CBS Radio five nights a week: THE BING CROSBY SHOW at 9:15 pm EST— fifteen minutes of songs and talk by a man with apparently ho limitations whatever. Even with his feet on the desk, he can sing rings around just about everybody, and his interests (and guests) have the same wide range as his voice. Begins •November 22nd. Followed by: THE AMOS 'N' ANDYMUSIC pm est- practically a full half-hour (there’s the news at 9:55) with America’s classic comedy team, now holding a musical court with their guests in the Mystic Knights of the Sea Lodge—George “Kingfish” Stevens, proprietor. Together, these shows are exactly what people want from radio this time of the evening . .. something relaxed and informal, to keep them company whatever they’re doing, wherever they happen to be. Out in the kitchen. Upstairs. In the living room, workshop, car. Scheduled back to back, Bing and Amos ’n’ Andy build audiences for each other. And scheduled five nights a week, they accumulate audiences quickly. So these shows also fit in perfectly with what more and more advertisers want from radio: vast numbers of different people to talk to, at costs that make good sense.