Variety (November 1954)

Record Details:

Title:
Variety
Date:
November 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1954)
Leaf #:
000180
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

For national advertisers, the . big story is a national st^ry. And nationwide, NBC-TV consistently delivers bigger audiences than any other television network* The most recent report of Nielsen Televi- sion Index-t/ie accepted yardstick of national audience measurement —shows NBC-TV dominating the top-ten with seven shows: MARTHA RAYE SHOW- 51.3(14,313,0.00 homes). BUICK-BERLE SHOW-49.7 (13,986,000 homes) DR AGNET-43.1 (12,184,000homes) GROUCHO MARX-YOU BET YOUR LIFE-42.0 (12 <016,000 homes) COLGATE COMEDY HOUR- 37.9 (i0,748,0W homes) THIS IS YOUR LIFE-37.8 (9,824,000 homes) CAESAR'S HOUR-37.5 (9,825,000 homes) No NBC Spectaculars fell within this report period. But in September, SATINS AND SPURS (11,300,000 homes)* and LADY In THE DARK (11,347,000 homes) both earned top-ten size audiences. And that's not all. The average evening program on NBC-TV is seen in 900,000 MORE homes than the average evening pro- gram on the second network. For national advertisers, that’s like getting afl the fami- lies of both Philadelphia and St. Louis, thrown in as a bonus! The big story for national advertisers is NBC-TV's undeniable national audience leadership, another reason why more adver- tisers use NBC-TV than any other network 1 SOURCES i Nielsen Television Index, October Report /, 1954. The accuracy of the above data has beet^veri- fiedby the A.C. Nielson Company. * Based on Special Nielsen Tabulation covering the entire program.