Variety (November 1954)

Record Details:

Title:
Variety
Date:
November 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1954)
Leaf #:
000234
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Early Cinema, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, Novfinfer 24, 19 54 P^RtEft 19 READY TO CLAUS! DEEP IN MY HEART” had its first public preview in New York this week at Loew’s Lexington. Wow! is the word for it! East or West, the public loves it. In Los Angeles the Preview response cards, for the first time on record, were “100% Recommended”! And in New York it was ♦ equally sensational. They applauded dur- ing the picture, they acclaimed it at the end. When they do that, you know you’ve got an attraction! M-G-M has delivered many important money hits to theatres at holiday time in past years, but never have we offered an entertainment so perfectly suited for Christmas-New Years presentation! Aptly called “The Musical With A Heart,” it is a beautiful love story that follows a celebrated composer’s career along the rocky road to fame. You will truly be Santa Claus to your patrons when you play “DEEP IN MY HEART,” the Big Holiday Attraction, spangled with stars, song hits, spectacle--all in glorious color.