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dnesday, November 24, 1954 29 YOU PUT THEM TOGETHER 3D AY, HOME and TONIGHT have long since made their mark i is a great NBC-TV network program in its own right. Now have been combined into T-H-T, the most flexible participation in network television, offering three star salesmen and reaching separate markets. hether you figure it by electronic calculator or on the back of an ?pe, T-H-T offers an enormous number of combinations weekly, calculator said 32,767, but who believes calculators any more?)* you select the right combination for your product. •. . your cus- •s.. .your competitive picture... your seasonal promotions. ith T-H-T you can buy as many participations as you. need, dis- ced as you choose among these three programs: >day The personal selling techniques of DAVE GARROWAY have this pioneer early-rnorriing news and special , features show an ending success. Reaches the whole family-housewives, children, ing men and women. DIME Charming ARLENE FRANCIS in less than a year has made E TV's major source of homemaking advice arid information. E is watched by a predominantly feminine audience-women who time out of their busy days because they are vitally interested in )ving their Own homes. DNIGHT Easy, breezy STEVE ALLEN and his guests bring com- music and surprises to a new live* lively late-evening show. On TONIGHT you reach the biggest adult male audience available at Class “C" rates ... and you make the last impression that lasts. TV competition is tough. The big rewards go to the advertisers who buy television that most closely fits their advertising needs. T-H-T is designed to do exactly that with Dave Garroway, Arlene Francis and Steve Allen working for you on ( the air and at point-of-sale. And dealer acceptance is amazing . Holiday note. T-H-T caw put your products on display for the gift season with as little as 72 hours notice 1 You wili .be glad to learn that combination buys of TODAY, HOME and TONIGHT entitle you to discounts up to 20%. Smart sponsors such as Dow Chemical, Northam Warren, Bissell Carpet Sweeper Co., United States Tobacco Co., and Broil-Quik, Inc. are already taking advantage of T-H-T’s flexibility. Ask your NBC-TV representative about the profitable arrangements you can make.