Variety (November 1954)

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t'fiMETY Wednesday, November 24, 1954 Hearing is Believing CONTI BOOT (N RADIO AND MOVIES. In 1926 RCA Victor took the leadership in two fields that were to have funda- mental influences on sound. When sound first came to the movies in 1926, it came on Victor discs. That same year RCA established NBC, the first national radio net- work. The innumerable sound problems created by the two new industries were met by a series of brilliant technical advances of primary importance to the devel- opment of high fidelity. TI Tn »«. m E C; r \ $ Slctrola ».\v .w.s .v.v.v/«'.‘.v AV * w iZr-fVS} Owuac *v. <r L*IS Ml •Mien you hear a Victor Record of Caruso V voice played on ihe Victrota, you hear the great tenor exactly as he wishes y>u to hear him. Only the Victor process at reproduction can bring our all the wonderful beauty of rone, which the Victor process of recording put into tlje recor After t h el r record s have passed the critical j udgmentof the r officials of the Victor Recording Laboratory, the great artists ] who make Victor Records judgment upon themselves I they are heard on the VfctroTa, . they must give the flnal approval before any of their records are re leased to the public. Vicfrolas $25 to $f5IHh Victor dealers everywhere. | Victor Talking Machine Co., Camden, N. J. k-.v.s'.wv.v.v.’Ay,v>.»/v. "HIS MASTER'S VOICE" .**•<( VfM ‘•■wdero.a ■■■wh . ''VKOnlo'^dertuly uwdtr =ji}ie Jutt- ' mcuiM' h * ''Vi WHEN GREAT ENTERTAINMENT CAME TO AMERICAN HOMES. Long before this Victor advertisement ap- peared a third of a century ago, recorded music had changed the whole concept of home entertainment. Great artists like Caruso could be heard only by a minority until in 1903 Victor Red Seal Records first brought them into American homes. To recreate these wonderful performances with greater and greater realism, new acoustical problems had to be solved ... the answers are basic factors in high fidelity today. .’AVJf/JWftWr/lWWS'W, A FIRST STEPS TOWARD HI-FI. The early phonograph sounded like, “a partially educated parrot with a sora throat and a cold in the head”, according to Eldridge R. Johnson, who founded the Victor Talking Machine Company. Johnson brought the disc phonograph new steadiness of pitch with his constant speed spring-motor in 1898; cleared up the cold-in-the-head sound with his new process of wax-recorded pressings in 1,900. And in 1906 Victor announced an epoch-making advance—a phonograph instrument bearing its now world-famous “Victrola” trade-mark. mm ill % *9 w/.. m m “THE GRANDFATHER HI-FI COMPONENT”made its appearance in 1932 when Dr. H. F. Olson designed the RCA Double Voice Coil Speaker. This was the first extended range speaker to be produced commercially ... new “highs” and “lows” became audible to millions for the first time. r> t&tt: :<•<< * :wm *• 'N>''L 0 V' Mi * * 9 * » **' ► <4^ w