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Wednesday, November 24, 1954 PfifilETY in * THE IDEAL “EAR” FOR MUSIC, as the RCA Victor Velocity Microphone developed by Dr. H. F. Olson was called, clearly indicated that the High Fidelity Era was at hand. Though first developed in 1931 for use in the sound movie studios, it quickly inaugurated .an'en- tirely new concept of tonal quality in every field of sound. THE LONG, LONG ROAD TO HIGH FIDELITY / “New Orthophonic”, the crowning achievement in High Fidelity, based on more than half a century of RCA research in sound The latest, most significant, advance in recorded sound is RCA Victor “New Orthophonic” High Fidelity. It was not suddenly discovered in all its completeness, but is the culmination of over fifty years development in the many fields of sound in which RCA leads... in radio, in the recording and reproduction of music and in the motion picture industry. All these have made their contributions ... the result is no mystery, no supertechnical secret that only the experts can under- stand. It’s something anyone can understand on first hearing... simply sound with all the natural brilliance and lifelike realism of actual performance. Now RCA Victor records and instruments make this new sound available to everyone. And since it’s true that “Hearing is Believing” ... once heard, yqu’ll never be satisfied with anything less! NOISELESS RECORD SURFACES on unbreakable record* appeared in 1948 when RCA Victor introduced the first commercial record* on vinyl plastic. Here is Frank M. Folsom, RCA President inspecting the first disc that resulted from the long range development of the RCA pioneering ubc of plastics for broadcast tran- scriptions in 1928. MADE FOR EACH OTHER. The advent of the RCA Victor “45 rpm” system marked a complete departure from tradition. This entirely new system streamlined both the record and player In a revolutionary deviation from conventional speeds, brought recorded sound a new clarity and fidelity* LOST OVERTONES WERE CAPTURED in 1945 with, the new RCA technique of recording the first master impressions on magnetic tape. All the elusive overtones which had escaped older recording methods were re- tained, records gained a new range of sound frequencies and noise and distortion were greatly minimized.