Variety (November 1954)

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B4 Wednesday, November 24, 1954 Hearing is Believing. .. (ctnthHWi) ANYONE CAN HAVE A CUSTOMIZED HI-FI SYSTEM RCA INTERM ATCHED COMPONENTS are easily "hooked-up" by anyone who can push a plug into a socket. No technical knowledge is required. INTER-MATCHED COMPONENTS DEVELOPED OT RCA RAVE MARE HIGH FIDELITY A PART OF MODERN LIVIN8 FOR EVERYONE WHO APPRECIATES FINE MUSIC EASILY ASSEMBLED, EASILY EXPANDED... HI-FI FOR EVERY BUDGET! Thanks to professionally-built components developed by RCA, anyone can assemble his own Customized Hi-Fi system. Tuners, amplifiers, automatic record changer and speaker all plug together easily to produce professional quality Hi-Fi for every taste, and every budget. ✓ Until recently, the cost of true high fidelity equipment was such that the music lover had to weigh his passion for true tones against the cost of a new family car. Today, however, the Hi-Fi enthusiast can indulge his dreams for no more than the cost of an average television set. The beginner may buy only what he needs to start with—then expand his high fidelity pleasure as his pocketbook permits. RCA, World Leader in Radio, First in Television and Re- corded Music, has now brought the magic of Hi-Fi to every- one. Hearing is believing! RCA HI-FI fit* Into any decorative scheme. Custom Installations are easily mad* in bookcase, wall, or sliding panel. Or, RCA decorator-designed cabinets shown above are available to hold equipment and speaker. Speaker enclosure (right) may be placed vertically or horizontally.