Variety (December 1954)

Wednesday, December 8, 1954 Ratings of 60-minute and 90-minute major nighttime shows as given in the reports of American Re- search Euroau for the Nov. 7-12 period, in half-hour segments, compared with their opposition to show the diffe entials every 30 minutes: SUNDAY SuperCircus Hall Fame ABC v NBC ( 5:00 10.8 \ 12.5 9.4 Backgr’d 4.3 Meet Press 9.8 Pespi Plhse. ABC 7.5 New York Add tv-to-lcgil trend: Robert Schultz has client-optioned lfa«kel Frankel’s “The Perfect Wife." first seen on CBS-TV’s “The Web" in October. 1953. for Broadway pro- duction. Producers will be Her- bert llirschman and Eugene Burr, respective producer and story edi- tor of the ex-Sunday nighter . . . Sue Oakland, exploited in the cur- rent Look mag. is the femme who won the “Junior Jinx” title on WRCA-TV last summer. She’s now Jinx Falkenburg’s Girl Friday, do- ing guesterviews and covering openings . . . Add Alfred Drake as costar with Patrice Munsel for Max Liebman’s Jan. 15 specula. “Naughty Marietta" . . . WCBS-TV publicity chief Bob Fuller spear- headed petition-drive to persuade the N. Y. Central’s West Shore di- vision to continue its choochoos for the commuting fraternity, of which he's leading Tappan, N.Y. <Hickory Hill> citizen. Campaign has produced numerous Page 1 and other stories . . . James Truex’s "With One Heart and One Mind" teleplay on NBC-TV “Hall of Fame" i5> and Rod Serling’s “Knife in the Dark" adaptation on CBS-TV “Danger" (7*. Leslie Nielsen and Jack Livesy on “Robert Montgomery Presents" Dec. 13 . . . Paul llenreid guests on Steve Allen's “Tonight” Dec. 14 . . . Beverly Whitney into femme lead on tomorrow’s <Thurs.) Kraft production of “The Consul" on ABC . . . Norman Brokenshire guesting on WRCA-TV’s “Senti- mental You” Friday <10) . . . Harry Townes plays the lead on Fridv’s (10) “Big Story" . . . Lee Richard- son and Nina Talbot return to “Omnibus" Sunday G2> for an- other repertory play, "Contrast" . . . George Koudolf of the “U.S. Steel Hour” production staff, speaks at Flora Ilheta Schreiber’s workshop on radio and film writ- ing at New School for Social Re- search tomorrow (Thurs.). Dale Garrick to Alec Alexander agency to head up talent dept. . . . Norman S. Brett in switch from DuMont promotion to the Tootsie Roll account at Moselle & Eisen . . . Imogene Coca, Zsa Zsa and Jolie Gabor did guest stints on Ily Gardner’s WPIX show <5>. Francis Lcderer planed in from the Coast Inst weekend to prepare for his appearance Dee. 14 on the “Elgin Hour" . . . Svea Grunfeld in “The Hunter" this Sunday (12) on NBC-TV . . . ABC-TV’s Jack Gregson. who flew out to Spokane for the funeral of his mother, was back in New York yesterday (Tues.) . . . Alan Haines will appear on “Kraft Theatre" over ABC-TV to- morrow (Thurs.) in “The Consul” . . . Edward Andrews will again appear on “The Robert Montgom- ery Show" in “End Of A Mission’’ Dec. 13. Robert Wright, baritone lead op- posite Irra Petina in the new Broadway musical, “Hit the Trail.” has been siened for a third season by “You Are There," CBS-TV show. Wright handles the com- No DuMont Service Omnibus CBS ♦Alternates with Jack Benny Priv. Sec,* CBS v 29.9.. .. Tst, Town ( 48.5 t 48.9 GE Thea. .. 22 9 Celeste .. 15.3 *‘Every Fourth Sunday Rocky King (DuM) 10.3 Life At 80 9.9 Winchell-M. Wright , .11.4 4.7 (9:15). . . Soldier Parade . 6.0 Burns-Alien CBS . . 33.9 A. Godfrey 37.9 y_ Boxing-ABC • • | • u •••••••• No other Network Service Sid Caesar NBC Boxing DuM .. f 3.1 Dec. Bride 28.9 Studio One 1 22.5 I 23.9 Robt. Montgom ery NBC TUESDAY Steve Allen NBC* Red Skelton 17.0 . Halls Ivy 18.4 . Bish. Sheen-DuM 18.7 Studio 57 11.6 •Substitute for Bob Hope Show Chicago George Kapel. ex-manager of KOMU-TV, U. of Missouri edu- cational station in Columbia, has joined Ted Weber’s WGN-TV sal-s stalT . . . Burr Tillstrom's “Kukln. Fran A- Ollie" now riding on 36 ABC-TV stations as a web program service sold locally by the indivi- dual outlets . . . ABC-TV’s “Crea- tive Cookery," meanwhile, added WIXT. Fort Wayne, as its ninth co-op outlet . . . WTTW. Chi’s edu- cational station, signed a three- year lease for studio space in the Museum of Science & Industry . . . “Ding Dong School’s” Dr. Frances Horwich guests Sunday (12* on NBC-TV’s “Zoo Parade” . . . Dick (Two-Ton) Baker recuperating in Arizona for two weeks after being conked with a virus. Kenny Bow- ers and Art Hern are subbing on his daily WBKB “Tip Top Lunch Hour” . . . Latest Electric Assn, survey shows 32.835 tv sets were installed in the Chi area during October, bringing the total to 1.740,205 . . . John Beebe moved over from national spot sales to the WBKB local selling crews. Danger Circle Thea.-NBC ... 13.2 20.2 Life Father Truth-Conseq, ...13.4 22.1 •Alternates with Elgin Hour U. S. Steel ABC* WEDNES DAY Disney- land ABC News-CBS-Perry Como . .. 11.3 19.1 (7:45). A. Godf rey .. 1 30.5 Coke Time-NBC-Camel News 20.2 17.1 (7:45) Married Joan 23.7 Margie StuErwin-ABC 30.5 13.4 Masque Pty-ABC 22.4 Kraft Thea. NBC This Your Life-NBC 38.5 Big Town 18.2 •Ethel Merman in Panama Hattie (every fourth Wednesday) THURS- DAY They Stand Accused DuM GiOueho Marx-NBC 48.9 ... Justice 24 3 ... Dragnet. 44.7 ... McNulty-CBS 16.2 Climax ( 27.5 Handle Care-ABC 3.0 T-Men 12.9 Lead A Band 5.1 Can. Stations Boost Power Ottawa, Dec. 7. Canadian Broadcasting Corp. will boost power on five of its radio stations, all on standard bands. First contract went to Canadian Marconi Co. to up Ottawa’s CBO outlet to 5.000 watts from 1,000. CBN at St. John’s in Newfound- land will go to 10.000 watts, while CBY, Corner Brook. Nfld.; CBI, Sydney, N. S., and CBV, Quebec City, go to 5,000. Ford Thea. 32.1 J . Lux Video** .. \ 23.9 4-Star 26.4 Pub. Def. .. 21.1 ame Tune . . . 112 Kraft Thea. ABC* •One Sunday Afternoon ••Five Star Final FRIDAY Chance Lifetime-DuM 10.9 Lineup-CBS . . 21.2 Person-Person 24.2 . . .. •Runs to conclusion, followed by Greatest Moments in Sports (8.5 at this airing) Gillette i 10:00 Boxing NBC* / 10:30 In filmed commercials, Live TV, Save time and money Be error free. SAT’DAY Jackie Gleason CBS Mick. Rooney-NBC 12.1 . . .. Place Face 13.7 AH IMPORTANT QUESTION TO PERFORMERS ANB WRITERS! (SOW MUSH IS A TOP GAG WORTH? SSa Continued from page 27 Godfrey’s “Friends." but the race is tight. Both shows assume different personalities in segmentation. The November “Best of Broad- way” (Ethel Merman in “Panama I Hattie”) gained a peg midway, while “Big Town," opposing it in the last half, dropped some 20 points as compared to “This Is Your Life,” with which it’s back- to-back—a condition that appears to favor not only the one-a-month Westinghouse series but the reg- ular Pabst bouts (especially if the card has marquee values). The major go as between sports and the more formal show biz com- ponents is between the Gillette bouts on Fridays and Ed Murrow’s ‘Terson to Person.” Some of the rights are over, of course, this side of 10:30, but the Murrow stanza pulls a substantial audience either way (big championship fights might be the exception). (For figures on outsized shows i vs. their competition, s^e pljarjts.) What are you paying far your material? Would you pay $5.00 for that cne top sock gag? You probably would pay a lot more and have paid a lot more! In offering you the PERSONAL GAG FILE OF EDDIE DAVIS we are certain that in over 500 pages chock full o? the select gags of EDDIE DAVIS who for years has written for EDDIE CANTOR. MILTON BERLE, JACKIE GLEASON. JIMMY DURANTE, DANNY THOMAS, MARTHA RAYE, RITZ BROS, and many ethers, you will be able to find at least 10 top gags (we are sure you will find a lot more). If you find 10 top gags, at the price of S5.00 a gag you can see the value of this private gag file that took over 25 years to compile. Get Your Copy Now! A Million Dollars Worth of Comedy Material OVER 500 PAGES ALPHABETICALLY ARRANGED AND INDEXED TO COVER EVERY POPULAR SUB- JECT, PRINTED BY MIMEOGRAPH, IN A DELUXE BINDER FOR LASTING STRENGTH AND EASY REFERENCE, PRICED AT ONLY $50.00, including postage. Send check or money order to CAR-CAR ASSOCIATES v j ■ , , , . W W. 4M,y., }<•*, fork, N, Y. Suite »o»-v