Variety (December 1954)

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4 Wednesday, December 15, 1954 reaffirms its highly popular policy of delivering % ALL types of pictures... for ALL types of theatres... for •' S * * ALL types of screens! ...and reaffirms its conviction from years of YOUR experience that BIG Pictures are those that can make BIG Profits! For the CHARLES J. FELDMAN ANNUAL DRIVE we have selected with Special Care a powerful program of pictures... * ' < a Gdkl “BAKER’S DOZEN”... with that Universal appeal...all of them m Pre-Sold...all with “BUILT-IN” Exploitation * values in the best box-office tradition of Universal’s successful Showmanship. We cordially invite Exhibitors everywhere to again profitably participate as in the past. \\ I M-Zk r y y i ■ m&Jm »v+