Variety (December 1954)

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TKVdneBday, December 15 t 1954 HEADLINES! “M-G-M Salute to Theatres box- office stimulant!” -M. P. DAILY “M-G-M’s promotion at community level to stimulate ticket sale!” — FILM DAILY \ “Metro’s showmanship drive accents ‘theatre’s place in the community’!” -VARItTY “Metro’s ticket selling workshop a success! ’ ’ —indfffndfnt film journal « “Workshops draw blueprint for in- creased patronage! ’ ’ -*t. r: hcralo “M-G-M workshop fills hotel’s ball- room!” —SHOWMEN'S TRADt RfVIlW “Exhibitors laud M-G-M workshop!” —M. F. tXHIIITOR “Showmen call workshop ‘Tonic’!” -FILM lUlltTIN FLYING , START! ^ MOTION PICTURE THEATRE / i \ n i i ' / \ / w \ \ \ THERE'S MORE FUN AT THE MOVIES!" INDUSTRY! M-G-M does it again! Great response from theatres and Trade Press to M-G-M's 1955 MOTION PICTURE THEATRE CELE- BRATION. Thanks! Forward in ’55! M-G-M’s nation wide promotion is perfectly timed to accelerate the box-office upbeat. Tie-in your theatre with a local Celebration to stimulate your business. Watch for M-G-M Press Book, soon available with FREE accessories. You asked for ACTION, Mr. Showman! This campaign is for you. Join now! JUST A FEW OF M-G-M’s CELEBRATION RELEASES! Ask your Branch for other fine films available! “BAD DAY. AT BLACK ROCK” (January) (CinemaScope—Color) • starring Spencer Tracy • Robert Ryan co-starring Anne Francis • Dean Jagger . Walter Brennan • John Ericson • Ernest Borgnine • Lee Marvin • Russell Collins “GREEN FIRE” (January) (CinemaScope—Color) • starring Stewart Granger • Grace Kelly Paul Douglas • co-starring John Ericson • with Murvyn Vye "MANY RIVERS TO CROSS” (February) (CinemaScope—Color) • starring Robert Taylor . Eleanor Parker with Victor McLaglen • Russ Tamblyn • Jeff Richards .James Arness “JUPITER’S DARLING” (February) (CinemaScope—Color) • starring Esther Williams • Howard Keel Marge and Gower Champion • George Sanders • with Richard Haydn • William Demarest “HIT THE DECK” (March) (CinemaScope—Color) • starring Jane Powell • Tony* Martin Debbie Reynolds • Walter Pidgeon • Vic Damone • Gene Raymond Ann Miller • Russ Tamblyn • with Kay Armen • J. Carrol Naish Richard Anderson • Jane Harwell “INTERRUPTED MELODY” (March) (CinemaScope—Color) • starring Glenn Ford •• Eleanor Parker with Roger Moore • Cecil Kellaway “THE GLASS SLIPPER" (April) (Color) • starring Leslie Caron • Michael Wilding • with Keenan Wynn • Estelle Winwood • Elsa Lanchester • Barry Jones "BEDEVILLED” (April) (CinemaScope—Color) starring Anne Baxter.Steve Forrest, with Simone Recant*Maurice Teynac * Robert Christopher • Joseph Tomelty and Victor Francen WOW! Sensational Preview of M-G-M’s "BAD DAY AT BLACK ROCK” Market Research Service survey is one of the highest reports in dramatic field. The first public showing last week of M-G-M’s first Celebration release held the audience spellbound at Loew’s 72nd St. Theatre, N. Y. It’s just the beginning! 1955-The year of M-G-M's 'THE PRODIGAL