Variety (December 1954)

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42 RADIO-TKrEVISION Wednesday, December 15, 1954 New York Ted Nathanson upped to exec producer-director at WRCA-TV... Lee LeBlang, asst, ad-sales promo- tion mgr. of WCBS-TV, leaves to open a combo investment-insur- ance office on Fifth Ave. . . . John Fengler new producer of WRCA’s Herb Sheldon show and “Modern Farmey” . . . Ben Grauer com- pleted filming of plugs for ’55 American Cancer Society cam- paign . . . WCBS-TV will again slot 1:30-1:45 p.m. on New Year’s Day (preceding CBS tv coverage of Orange Bowl game) as “Bowl Day Preview” with Jim McKay pun- dit ing . . . Cab Calloway tapped for Dec. 26 “Toast of the Town” . . . N. Y. Telephone Co. repeats on sponsorship of WCBS-TV's “Spirit of Christmas” on Dec. 19 at 2-2:30 p.m., presenting “The Nativity From the Holy Bible.” Clement Moore’s “Night Before Christmas” and featuring Mabel Beaton pup- pets. Mrs. Philip LaFollette, spouse of Wisconsin’s ex-Governor, gabs with Lee Graham on latter’s WARD alternooner tomorrow (Thurs.t . . Craig Stevens, Jean Byron and Madge Kennedy thesp in “Studio 57” via DuMont on Tues. <2?) . . . Radio-TV Exec So- ciety raffle for Welfare Fund to- i day (Wed.) at noon in Hotel Roosp- veit . . . Herb Wo’fe, “Masquerade Party” producer, planning a jaunt 1 to Europe in late. January to set a French tv version of the show, which would be tilled “Bal Masque” . . . Interview portions of “Operation Success," the Quentin Reynolds - emceed film-and-live documentaries on WRCA-TV, will emanate from tie Hotel New Yorker . . . Edward G. Hamilton, for the past five years eastern di-1 vision television engineer at ABC, 1 named chief eneineer of the web’s j flagship, WABC-TV . . . Bob Smith, former sports producer and com- mentator at WARD, supervising a special Christmas promotion for Klauber Games Inc. . . . Producer Peter Arnell will return to the U. of Michigan, his alma mater, to de- liver three lectures before radio-tv students during the spring semes- ter . . . Nelson Case, announcer on radio version of “Road of Life.” goes into the tv version which started on CBS-TV Monday (13), but as an integral cast member via a narrator role . . . Michael Hig- gins playing title role in “Alexan- der the Great” being Aimed for “You Are There.” Joe Silver, the ex-Red Buttons actor, to replace Stan Sawyer in i the “Space Funnies” series on [ WCBS-TV as or\unday (19) in the 11 to noon slot . . . Eight-year-old! Beverly Lunsford on NBC-TV’s “World of Mr. Sweeney” today (Wed.) . . . Alfred Hopson cast for 1 CBS-TV’s “Danger” next Tuesday i (21) . . . Pamela (Patti) O’Neill do- 1 ing a sequence on “Secret Storm’’ . . . Bunny Lewbel into “Big Story” Friday (17). Chicago Chi NBC o&o topper Jules Herbuveaux tossed a coektailery at the Ambassador East’s Bath last week for Dorsey Connors who ha« j notched five years as WNBQj femme commentator and Clint j Youle who next month starts his | seventh year, as the station’s; weatherman . . WGN-TV sports-, caster Jack Brickhouse doubling, on a p.a. junket along the wres- tling circuit as a tie-in with the Saturday night DuMont bouts . . J The Morgan Sisters were wrongly ! identified as the Morrison Sisters as the vocal group on V/NBQ’s' “It’s a Wonderful Age” . . . Pee Wee King has been signed by WBBM-TV to host station’s 90- minute Saturday hoe-down start-1 ing Saturday (13) for National Credit Clothing . . . Ned Locke has! replaced Tom Mercein as host of NBC-TV’s “Capt. Hartz and His Pets’’ . . . Rufe Davis now a WBKB paetee whose first assignment will be a late afternoon kids show built around the “Our Gang” comedies . . . Illinois Bell is dropping “It’s a Curious Thing” pander at month’s end for “Sherlock Holmes” vidpix series . . . Bill Fisher, freelance actor-narrator, joined Academy Film Productions. thinking.' Introduced relatively few months ago was the Madeleine Carroll morning (10:35 to 11) strip open for sale via “m-m.” That show, never sold to any na- tional participating bankrolled is being dropped from the lineup (unless a bankroller shortly comes upon the scene) to be replaced by Johnny Olsen who’ll be pushed forward on the ayem sked. Night- time “m-m” currently remains un- affected. Incidentally, Burt Hauser, veep in charge of Mutual’s co-op pro- gramming department, had in re- cent months another job to han- dle. At baseball time the net placed in his hands a merchandis- ing scheme, which seemed for the present only to flower in the sale of a baseball booklet. In denying the end of co-op pro- gramming, a web spokesman pointed out that the co-opped “Game of the Day” was sold on well over 100 stations this year. The figure was described as being “fabulously high.” He said too that top co-op show, Fulton Lewis, was still doing better than any co-op show on any of the three other radio webs. From the Production Centres Continued from pace 38 Hooper, Nielsen Continued from page 33 Mutual Axes Co-ops Continued from page 33 remaining, plus another five that are given stations on a swap basis for carrying Mutual’s nighttime "multi-message.” Mention of “multi-message” brings up another facet of the radio notwork’s intensive program Pi k Conic one/ come oil, both large and sm&ll. To this great Christinas Shop ,... A never ending galaxy. Of gifts to make you stop. There’s something here for everyone. From little Tots to Mother, Not forgetting husky son. Or Father, Sister, Brother. Write or Telephone "Gift Counsellor for gift certificates for business or personal giving Clrch 6 0770 O PIN [VERY EVENING UNTIL 10 t. M. 1637 Broadway at 50th St., Now York THE SHOP ACCOMMODATING—MIN S, WOMEN'S. CHILDREN S, AND GIFT 0FPTS. said anything yet rg tying these re- ports with ratings on commercials (as has Hooper). Hooper detailed his idea re hav- ing people monitor the pitch from signon to signoff, including length, category, origination—on every station in local markets covered. He intends coupling this with his regular local ratings to find the number of viewers for each sep- arate commercial. In a complex presentation, Hooper describes his tv plugola reports as covering nine points in all: info on products advertised; identified announcer; starting time of plug; approximate length; whether comprising audio and video, audio alone or video alone; whether via network or local; rat- ing and share; “area homes” watch- ing; and composition of audience. Reports will appear quarterly, with N. Y. and Philly the only cities to be covered in the first report in February. In the ensu- ing April report, Hooper will add Chi to the list. Elsewhere among the rating services, Pulse broke with its “cumulative Pulse audience” data for radio, to be delivered semi- annually at the outset. Dr. Syd- ney Roslow, Pulse Topper, ex- plained that it will “show the per- centage of families listening to each station in the market on the average day and throughout the week.” Weekly aud will be broken down into daytime, nighttime and post-midnight; for the one-day re- ports, the lineup will read: morn- ing, afternoon, evening and post- midnight audience breakdown. / I committee for Philadelphia Chapter, American Women in Radio and Television . . . Kenneth Mayer, former WBZ, Boston, newscaster, has joined staff of WCAU Radio and takes over three morning news shows. An RCAF vet, Mayer worked with the British Broadcasting Co. for a year after his discharge . . . Enid R. Love, assistant head of school broadcasting department of BBC, London, on visit here, courtesy of the Inter-American Center of the Board of Trade . . . Sid Rothstein is producing pitcher Bobby Shantz’ new television show on WPTZ . . . Joe Behar, WPTZ director of daily serial, "The Greatest Gift,” is on Nassau vacation. Ben Squires substitutes for him . . . Albert Mathis, chef at Gulph Mills Country Club, is featured on AVCAU-TV, as “Chef Albert,” daily 7:25 to 7:30 p.m. . . . Joseph L. Tinney, v.p. and assistant general manager of WCAU, heads local drive of Arthritis Foundation. Tinney is chairman of Eastern Penna. Chapter. IN CLEVELAND .... Ted Malone ankled “Today’s Top Story” five-minute cross-the-board 11:10 p.m. stint when National City Bank didn’t renew two-year pact on WXF2L. Malone returned to ABC stint in New York, and Ken Armstrong took over air time with weather strip .. . “Old Dutch Tavern” with Jack Clifton emcee, rounded out four years with hbur-long Mon- day 11 p.m. WEWS show feed to four other Ohio stations . . . WSRS starting “Best Christmas Card Contest” . . . WTAM Bandwagon saluted Cleveland Rotary’s Jubilee >(8) with Hotel ballroom show-broadcast . . . WGAR’s Bob Forker back from New York sales confab . . . Floyd E. Weidman has been named general executive and John Foley sales manager at WEWS . . . John D. Meyer and Glenn Baumann added to McCann-Erlckson office . . . WSRS’s newest disker is Sam Sanson . . . WJW’s Jack Kelly and WXEL’s Franklin Snyder to Miami for Storer confab. ZJV MINNEAPOLIS . . . Conversations on between WTCN-TV and WMIN-TV for one to buy out other, but no deal agreement yet. Although they share Channel 11, stations are bitter rivals . . . After informing staff that purchase of substantial interest in WCCO tv and radio for $3,950,000 should not be allowed to alter its policy of giving all Twin Cities’ stations an equal shake, Minneapolis Morning Tribune played up at top of a column on Page 1 story that new KEYD-TV, starting operations Jan. 1, will carry Minneapolis-St. Paul A.A. home game telecasts next sum- mer. Contests were televised by WCCO-TV last season. KEYD-TV contract calls for 44 telecasts, 12 more than hitherto, and a payment of $2,000 per game by station so that ball clubs will receive $88,000. Jack Horner, who resigned as KSTP-TV sports director to join KEYD- TV in similar capacity, will handle play-by-play. Sponsors haven’t been signed yet. . . It’s an eight-pound baby girl at the Jim Bormann’s, making a total of seven children, six of them gals. He’s WCCO radio news and publicity director . . . Larry Hacg, WCCO radio general manager, appointed campaign director for the 1955 March of Dimes drive in the Minneapolis-St. Paul area Jan. 3-31 ... U. of Minnesota basketball games with Illinois and Michigan Feb. 12 and 19, respectively, scheduled for televising on NBA national hookup. Illini contest will be played here. Negotiations also are under way for national network televising of Big 10 Conference track meet here. IN PITTSBVRCH . . . Janet Ross just celebrated her 20th anni as director of the daily KDKA “Shopping Circle” program. She joined the station as a secre- tary in 1932 and got her own show two years later . . . Nick Cenci has returned to his old job in the WCAE record library after spending two years in the service . . . Mary and Bea House, singing instrumental- ists from Louisville, have joined the Wilkens Co. EZC Ranch Girls program on WDTV . . . Dick Fortune, publicity director for Channel 2 and former newspaperman, has dropped 83 pounds in the last two years . . . Cal T. Mara, p.a. for WJAS, is back on the job again after being laid up for two months with injuries suffered in an auto crackup . . . Don Ioset, of WPIT, and his wife flew to Puerto Rico and the Virgin Islands for a two-week vacation + Linkletter Continued from page 33 he’s in an advantageous position in his own case, in that he’ll re- fuse to sell products he finds dis- tasteful, those he doesn’t believe in and copy which he finds untruthful or ridiculous. But those considera- tions aside, it’s up to the performed to deliver, he declares. In his own case, he can turn down clients be- cause of an SRO on his “House Party” radio-tv shows, also be- cause he’s in a financial condition to be able to afford to turn down bankrollers. But he strongly main- tains that within the limits of good taste and conscience, the per- former has a duty to pitch the goods. Philadelphia — Bill Rodstein, owner of the Latimer Club, has pacted for sponsorship of “After Hours.” 2 to 6 a.m. WPEN show emceed by Bob London, Mon.- thru-Sat. Show biz interviews fea- ture first two hours, with record- ings last two hours. ATLANTA’S 4TH TVER TO BOW ON SAT. (18) Atlanta, Dec. 14. Switch will be thrown Saturday (18) at 6 p. m. with appropriate ceremonies putting WQXI-TV, At- lanta’s fourth tv station, on the air. New tv mill, a UHFer operating on Channel 36, represents an out- lay of some $500,000 and is latest adjunct to radio and tv operations of W. R. Rounsaville, who has owned and operated WQXI-AM, Mutual outlet here, since 1948, Rounsaville, himself, will man- age station and double as advertis- ing director. Pat Kelly is assist- ant manager. Bob Corley, long associated with Rounsaville, will to program director. Production manager is Bob Craver, formerly with WLW-A, Atlanta. Elton B. Chick is chief engineer. Cambridge, O. — WILE here, originally owned by a corporation of five businessmen has been pur- chased by Mr. and Mrs. Howard Donahoe, along with complete con- trol of WTRL, Bradenton, Fla. Al- bert G. Engel remains as WILE manager and no personnel change is anticipated. Deal is subject to FCC approval. at the Piano 9 Organ 9 Celeste I REMEMBER MAMA • Radio Registry * ■ IVIRY OAY ON IVIRY CHANNIl BROOKS COSTUMES ) W»»l «M *»., N.Y.C. n. r-SMO PROF. GEORGE J. KELLER'S JUNGLE KILLERS Demonstrating the UNARMED Subjugation of African Lions, Tigers, Leopards, Pumas, Jaguar, Cheetah and Black Panthers Animals Available for Television, Motion Pictures and Theatres Currently Playing RKO PALACE, New York WINTER QUARTERS BLOOMSBURG, PA.