Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
000247
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Early Cinema, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, December 22, 1954 MORE homes. More families. More people. No matter how you figure it, NBC «• * ■ Television delivers more, and keeps on delivering. MORE homes for nighttime sponsors—an average of 803,000 more homes per , • * program than the second network since the middle of September, when the most competitive programming in TV’s history began. That’s almost equivalent to 4 . • - ••• • •'v'-.v.*•'. ' . : - ■ ■ • . . . .* % •• . vW*.. .•/>. • .•>. • ••• ••• •• •>>•. •- * a:• • . ’ ' .. :• - • • ' ' ... - - • " all the homes in Connecticut and Rhode Island, and it’s extra! MORE programs in the “Top Ten.” In the first four Nielsen Reports this fall, NBC twice hit six out of ten, and twice made it seven out of ten. It’s seven out ■ . of ten in the latest Nielsen pocket-piece, and every one of them reached more { than 11,000,000 homes; the details are listed on the opposite page. \ . . ••...• • • . ___ ' • ' . •. ' ' MORE sets tuned to NBC Spectaculars, and the dynamic program leadership that they represent. The latest Nielsen‘report shows still another of these 90-minute color super-shows in the top ten: the sixth to make a top-ten-