Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
000304
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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a WHO’S ON FIRST? 99 ^ , NBC Radio-Network The # 1 night-time program is on NBC -/ Lux Radio Theatre The # 1evening multi-weekly program is on NBC News of the World The # 1 daytime program is on NBC Young Widder Brown And thin’s tots more in Niolsin’s latest* that will interest you: • * The leading Sunday daytime show is also NBC’s...THE DENNIS DAY SHOW. The *2 evening multi-weekly is ONE MAN’S FAMILY, giving NBC the two leading programs in that category. The #2 weekday strip is STELLA DALLAS —giving NBC the two leading shows in that category also. And there’s non... The first of our new selling personalities, Mary Margaret McBride, had her rating shoot up 33% over the previous report NBC gives all sponsors the most... most of the most popular programs, the biggest, and biggest-buying audiences of any net- work. In fact, 5 of the top 10 shows on radio are NBC's. And NBC gives evening sponsors a higher average audience than any other network. HAPPY NEW YEAR! RADIO NETWORK _ A SERVICE OF * Nielsen Radio Index, First Report for November, 1951